Expo Zza 2008 21 Oct
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Expo Zza 2008 21 Oct

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Expo Zza 2008 21 Oct Presentation Transcript

  • 1.  
  • 2.                 14 june - 14 sept   Spain    Fernando Moros & Yeo Young Suk 
  • 3. 1. Introduction 2. The event 3. Management strategies 4. Data compilation 5. Sustainability and Post-Expo 6. Visitors’ impression Q&A
  • 4. 1. Introduction  
  • 5. 1. Introduction     1.3. Comparative Yeosu / Zaragoza   peninsula peninsula             borders 49 million 45 million Country's population   Very hot 40 C, but dry weather in summer   Mid point of the 2 main cities in Spain. Well connected by rail and road from 2005. geo 300,000 600,000 city's population   5th city ranking Yeosu Zaragoza    
  • 6. Promo video: http://www.youtube.com/watch?v=lpN0XosQWPI Virtual visit: http://www.youtube.com/watch?v=bDKoYvVcUnI
  • 7. 2. The event     Theme: Water and sustainable development
  • 8. 2. The event   Fluvi
  • 9. 2. The event   Site http://www.turismodezaragoza.es/ciudad/expo2008/plano.php Thematic pavilions (emblematic permanent buildings): 1. Bridge Pavilion 2. Water tower 20. Aquarium   Institutions pavillions (permanent buildings): 19. Spain pavillion 22. Aragon pavilion Participants (105 countries) Thematic plazas (to be removed after Expo): 6. Extreme water 11. Thirst 13. Cities of water 14. Oikos 18. Shared water 7. The Faro NGO's and civil associations:  Red Cross, Adena, Oxfam, Citizens initiatives
  • 10. 2. The event   Site
  • 11. 2. The event     Site
  • 12. 2. The event   Site
  • 13. 2. The event   Site Arquitecto: Zaha Hadid S uperficie: 7.000 m² Pabellon puente
  • 14. 2. The event   Site Torre del agua
  • 15. 2. The event   Site Acuario
  • 16. 2. The event   Site Aragon pavilion
  • 17. 2. The event   Site España pavilion
  • 18. 2. The event   Site Pavilions
  • 19. 2. The event   Site International Pavilions: Korea http://cronicadelaexpo.es/blog/2008/09/14/el-gigante-de-agua-coreano-una-entranable-alegoria-del-siglo-xxi/
  • 20. 2. The event   Entertainment Agenda: http://www.expozaragoza2008.es/Agenda/seccion=768&idioma=en_GB&cal=02092008.do Show Iceberg http:// www.youtube.com/watch?v =L0kJt604J0M&feature=related
  • 21. 2. The event   Show Hombre Vertiente http:// www.youtube.com/watch?v =C5U9yOfdutE&feature=related Entertainment
  • 22. 2. The event   Show Cirque du soleil http:// www.youtube.com/watch?v =bDdtL2qRIa8 Entertainment
  • 23. 3. Management strategies    
  • 24. 3. Management strategies     Business centre
  • 25. 3. Management strategies     Voluntaries Sponsors Partners +6M  (major local banks, Telefonica, Endesa, Acciona, Renault) Sponsors + 2M Media sponsors Content sponsors. Friends of the Expo Marketing and media: Internet Promotional video http://www.youtube.com/watch?v=lpN0XosQWPI Virtual visit http://www.youtube.com/watch?v=bDKoYvVcUnI Education and Culture: Virtual pavilion and The Water tribune http://www.e-waterexpo.com/index.php Tourism across the region: 7 routes for 7 days
  • 26. 4. Data     previous year 65% full Hotel ocupation triple than previous year   visits to monuments Increase of roads and the use   Bicycle use   5M people Bus lineas Expo double than previous year 187,900 touristic bus passengers   20,000 touristic river boat passengers Duplicated in one year   Green areas campsite, university, private 25mil   beds available   40 mil-80mil   beds needed + 40,000 supporters 12,000 Voluntary staff   0 mortal accidents   7M # working hours   5,000 # workers   120M Private investment +1,500 M (additional plan) 700 M Public investment   5,000 Cultural activities mainly nationals. 4% foreigners 7 million visitors Number of visitors   105 Number of countries + 100Ha Parque del Agua 25Ha Extension
  • 27. 4. Data    
  • 28. 5. Sustainability   Fair trade Hydrogen vehicles Recycled and locally produced materials The metropolitan park of water ( http:// www.parquedelagua.com/vista/index.php ) Business park ( http:// www.heraldo.es/noticias/la_nueva_vida.html ) UN office ( http:// www.un.org/esa/desa / )
  • 29. 5. Sustainability   Business park
  • 30. 5. Sustainability   Business park
  • 31. 5. Visitors’ voice  
    • Waiting hours to enter to many exhibitions
      • (Aquarium, Spain, Aragon, Germany, Japan) and a half-way solution: The fast-pass >
    • Excessive prices (lockers-5e, parking-12e, expensive food and water)
    • Weak contents in some pavilions or too much touristic promotion
    • Inescapable high Temperatures.
      • Not much to do, but it inevitably amplifies visitors’ discontent. > more fountains.
    • Lack of organization and improvisation on the first days of the event
      • Slow service in bars and shortage of supplies. Long wait.
      • Night-pass big limitations in terms of open visits.
      • Loud sound of the 6+2 stages affecting locals and other shows
      • Deficient accessibility for elderly and younger children in carts.
  • 32. Q & A