Question 1. In what ways does your media product usedeveloped or challenge forms of conventions of realmedia products? What we used: The stories were presented in a friendly and informal manner which allowed us to engage with our target audience. The headlines were short, bold and dramatic. Included Sports Report Range of story formats: Phone Interviews, Outside broadcast, Vox-pops Development : Gossip Report The theme tune was upbeat and youthful – a Modernised theme tune
Question 2. How does your media represent a particular social group ?With our newscast, there are different types of social groups that represented. These include; Students Ethnic minority Aspiring youth Gender Music lovers
Groups That Are Represented
Question 3. What media institution might distribute your media product and why?Choice FM-Its a well known radio station that produces high quality Urban music .-Its target audience ranges from 15-24 ( which is similar to the agerange of our target audience)-It allows the audiences to interact with the radio station by runningvarious competition and programmes which also try to tackle theproblems in which individuals of that age group face ( gun and knifecrime ).
How our radio station is similar to Choice FM? The target audience of Choice Fm , is similar to the target audience of our radio station The language used in Choice FM is also informal and has a friendly tone which is similar to that of our radio station The stories presented are mainly related to the younger generation, which is the same in our radio station The presenters are clear, confident and have a conversional tone. Also they present the stories in a brief manner.
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Question 4. Who would be the audience for your media product?Youth Aged Between 13 – 20Gender – Both Male and FemaleWorking-ClassLocation- Local News
FERM FM From this survey it is clearly evident that the majority of people like listening to music then gossip second.
Survey results What time do you prefer to listen to the From this data is radio? evident that the 42% of people prefer listening to the radio 29% in the evening, 29% Morning in the morning and42% Afternoon 29% in the Evening afternoon. 29%
Survey results These results show that most of the responses of people were aged between ages of 16-20, which is similar to our target audience. In addition, this allows us to recognise what type of language to use and they style that is should be presented in.
Survey results How do you listen to the radio? From these results, it90.00% is evident that the80.00% majority of people70.00% who took part in the60.00% survey listen to the50.00% radio using their40.00% phones.30.00%20.00%10.00% 0.00% Mobile Car Internet TV Radio Phone Technology Type
Survey results From the pie-chart it is evident that the majority of people prefer listening to the news by interviews. 25% of the rest
Question 5. How did you attract & address your target audience Convergence and Portabilitywhilst conducting our newscast, there were many ways in which we attracted our target audience. These include:• Informal, friendly and conversational language was to engage a younger audience• The news presented was relevant to youths, clear and easy to understand.• The presenter had a conversional tone.• There was a variety of methods used to convey the stories; interview, outside broadcasting and interview.• Most of the four sound codes were used: Music, Speech and Sound Effect• The presenter and reporters were young and therefore the audience could identify with them.
CompetitionWithin ournewscast weincluded acompetitioncalled ‘Spot TheTalent’, whichrecognizesvarious talents! These talents may include; singing, dancing, photography, news- reports and much more !
Question 6. What have you learnt abouttechnologies from the process of constructing this product Through the process of constructing my product, I used various softwares. They Include ; Audacity I-Mac Laptops MP3 Voice Recorders Garage Band Microphones
Advantages and Disadvantages of DAB Advantages: • Digital equipment saves time and is more user-friendly. • Equipment is cheaper. • Equipment is more accessible • It is easier to share media products. Disadvantages: • In certain conditions, still able to •Typically only one-way conversions can communicate in areas where a received signal is already weak, occur at a time where a digital signal has cut off. •Transmitters are designed to fit the particular transmission •Analogue devices can be upgraded but with features
Convergence and Portability •Technology has now become more portable•Its easier to carry and transfer work without the need of numerous wires•Technology has also now merged meaning you are able to carry various needs on your phone.•Your also able to take pictures, listen to music, access your work and much, much more!
Question 7. What have You learnt In theProgression From the Preliminary task to the main task How to ask open question The importance of research News values Media ethics Types of technologies used
Our Final Product These pictures show two members of my group which are in the studio recording and preparing our final product for our newscast.