My Presentation Vertsol 5.0

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My Presentation Vertsol 5.0

  1. 1. 95 Theses VERTSOL (29 to 35)
  2. 2. 29 Elvis said it best: &quot;We can't go on together with suspicious minds.” <ul><li>Market can’t come together or join with the companies who are suspicious minded </li></ul><ul><li>If companies want to have customers, they must first adapt to new changes or what the customers suggest them to do </li></ul><ul><li>If companies does not listen to their customers, they will not be successful. </li></ul>
  3. 3. 30. Brand loyalty is the corporate version of going steady, but the breakup is inevitable—and coming fast. Because they are networked, smart markets are able to renegotiate relationships with blinding speed. <ul><li>B eing loyal to the brand especially for the companies who served us for many long years will come to an end </li></ul><ul><li>If companies will not listen to their customers, they will lose them </li></ul><ul><li>Many companies goes bankrupt because they never listen to their customers </li></ul>
  4. 4. 31 Networked markets can change suppliers overnight. Networked knowledge workers can change employers over lunch. Your own &quot;downsizing initiatives&quot; taught us to ask the question: &quot;Loyalty? What's that?&quot; <ul><li>online retail store can change people or worker without others knowing </li></ul><ul><li>There would be no loyal customers if companies will not change to what the customer wants </li></ul>
  5. 5. 32 Smart markets will find suppliers who speak their own language. <ul><li>This is an alliance strategy </li></ul><ul><li>We want that companies would also hear what we wants to say </li></ul><ul><li>At the same time, companies also wants that their suppliers is also as good as them </li></ul>
  6. 6. 33 Learning to speak with a human voice is not a parlor trick. It can't be &quot;picked up&quot; at some tony conference. <ul><li>Speaking in a human voice is hard to do; it is not a trick </li></ul><ul><li>Companies must know how to take an advantage of the opinions that customers are sharing </li></ul><ul><li>For some companies, it is difficult to get the ideas of customers </li></ul>
  7. 7. 34 To speak with a human voice, companies must share the concerns of their communities.   <ul><li>This is the continuation of 33 </li></ul><ul><li>Companies should listen and do any action to what the customers suggest. </li></ul><ul><li>To capture the attention of people, they must know to used their suggestions </li></ul>
  8. 8. 35   But first, they must belong to a community. <ul><li>Companies must first interact with customers </li></ul><ul><li>After that, they need to apply what others wants them to apply </li></ul><ul><li>Then they will have that human voice </li></ul>

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