My Presentation Vertsol 4.0

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My Presentation Vertsol 4.0

  1. 1. 95 Theses VERTSOL (22 to 28)
  2. 2. 22 Getting a sense of humor does not mean putting some jokes on the corporate web site. Rather, it requires big values, a little humility, straight talk, and a genuine point of view. <ul><li>companies should not be serious and must have a sense of humor </li></ul><ul><li>We want something an ideal company that would serve us anytime and give our needs </li></ul>
  3. 3. 23 Companies attempting to &quot;position&quot; themselves need to take a position. Optimally, it should relate to something their market actually cares about. <ul><li>If companies want to be successful, they first need to know what their markets wants </li></ul><ul><li>Markets are the first priority of the company </li></ul><ul><li>They must answer: “What our customer really cares about?” </li></ul>
  4. 4. 24 Bombastic boasts—&quot;We are positioned to become the preeminent provider of XYZ&quot;—do not constitute a position. <ul><li>This is very evident in our society. </li></ul><ul><li>The companies are saying that their mission is to serve the markets, but actually they care is only their own profit </li></ul><ul><li>Company that acts like that will not be successful </li></ul>
  5. 5. 25 Companies need to come down from their Ivory Towers and talk to the people with whom they hope to create relationships. <ul><li>In order to serve their people, they need to approach us </li></ul><ul><li>They must gain that loyalty and trust from us </li></ul><ul><li>There are strategies that can help companies to create good relationships with us </li></ul>
  6. 6. 26 Public Relations does not relate to the public. Companies are deeply afraid of their markets. <ul><li>Companies are afraid to their markets because markets can make them fall </li></ul><ul><li>Even though companies have people that are good in public relations, if still they don’t have good strategies, they will not get the trust of people </li></ul>
  7. 7. 27 By speaking in language that is distant, uninviting, arrogant, they build walls to keep markets at bay. <ul><li>If they will continue not to care about their markets, their markets in return will not also care about them. </li></ul><ul><li>Companies should see the importance of their markets </li></ul>
  8. 8. 28 Most marketing programs are based on the fear that the market might see what's really going on inside the company. <ul><li>M arkets need to see the truth </li></ul><ul><li>They must realized that the important thing is to be close with their markets </li></ul>

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