My Presentation Vertsol 4.0

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  • 1. 95 Theses VERTSOL (22 to 28)
  • 2. 22 Getting a sense of humor does not mean putting some jokes on the corporate web site. Rather, it requires big values, a little humility, straight talk, and a genuine point of view.
    • companies should not be serious and must have a sense of humor
    • We want something an ideal company that would serve us anytime and give our needs
  • 3. 23 Companies attempting to "position" themselves need to take a position. Optimally, it should relate to something their market actually cares about.
    • If companies want to be successful, they first need to know what their markets wants
    • Markets are the first priority of the company
    • They must answer: “What our customer really cares about?”
  • 4. 24 Bombastic boasts—"We are positioned to become the preeminent provider of XYZ"—do not constitute a position.
    • This is very evident in our society.
    • The companies are saying that their mission is to serve the markets, but actually they care is only their own profit
    • Company that acts like that will not be successful
  • 5. 25 Companies need to come down from their Ivory Towers and talk to the people with whom they hope to create relationships.
    • In order to serve their people, they need to approach us
    • They must gain that loyalty and trust from us
    • There are strategies that can help companies to create good relationships with us
  • 6. 26 Public Relations does not relate to the public. Companies are deeply afraid of their markets.
    • Companies are afraid to their markets because markets can make them fall
    • Even though companies have people that are good in public relations, if still they don’t have good strategies, they will not get the trust of people
  • 7. 27 By speaking in language that is distant, uninviting, arrogant, they build walls to keep markets at bay.
    • If they will continue not to care about their markets, their markets in return will not also care about them.
    • Companies should see the importance of their markets
  • 8. 28 Most marketing programs are based on the fear that the market might see what's really going on inside the company.
    • M arkets need to see the truth
    • They must realized that the important thing is to be close with their markets