15: In just a few more years, the current homogenized "voice" of business—the sound of mission statements and brochures—will seem as contrived and artificial as the language of the 18th century French court.
businesses in the future will not be genuine and just an artificial
We can see that all businesses are the same and nothing different from them, from how they form, design and talk
16: Already, companies that speak in the language of the pitch, the dog-and-pony show, are no longer speaking to anyone.
company who is not true can be concluded as a company who does not speak to anyone
it is not good if the company are just there to perform, they must have the knowledge to speak and listen with their customers.
17: Companies that assume online markets are the same markets that used to watch their ads on television are kidding themselves.
They don’t know the essence of having an online shop
The companies do not use the resources and skills they have in order to engage in this kind of system
18: Companies that don't realize their markets are now networked person-to-person, getting smarter as a result and deeply joined in conversation are missing their best opportunity.
Companies should grab this opportunity of using networks because they can get innovative ideas from their online markets freely without the need to pay them
The markets are getting smarter since a new information that receives by the market will be shared to everyone
19: Companies can now communicate with their markets directly. If they blow it, it could be their last chance.
if the company know how to make websites in their own which can receives feedbacks to their customers, they have a chance to succeed
He will not be left out by some of the retailing business that is engaged already in an online shops
20: Companies need to realize their markets are often laughing. At them.
A market knows how to use network as a resource
markets are laughing at companies who do not take advantage of the available resources
21: Companies need to lighten up and take themselves less seriously. They need to get a sense of humor.
markets does not want to talk with the company because they are serious in nature
They don’t realize the ideas that come out to us is important for them.
There is no trust between the companies and markets.