Hyperlinks mean a document that is link in the web that shows relationship(internet)
H ierarchy means the ranking of people in an organization(business)
E-commerce replace the old way of making business
8: In both inter networked markets and among intra networked employees, people are speaking to each other in a powerful new way
Markets voices can lead to the success of the company
or can lead to the bankruptcy of the company
Markets are educated
9: These networked conversations are enabling powerful new forms of social organization and knowledge exchange to emerge
Yahoogroups is a way to be socialize to people and be informed
We will learn from our friends in the net
Thus, it builds as one community
10: As a result, markets are getting smarter, more informed, more organized. Participation in a networked market changes people fundamentally
We use google or yahoo as a search engine
There is update news in the net
albums, calendars(birthday updates) and diaries is available through the use of website
11: People in networked markets have figured out that they get far better information and support from one another than from vendors. So much for corporate rhetoric about adding value to commoditized products
More updated in the net rather than in the newspaper
Not limited; complete with information
As for the companies, they should make a strategy that can add value to their product
12: There are no secrets. The networked market knows more than companies do about their own products. And whether the news is good or bad, they tell everyone
No secrets must be kept
Their duty is to inform us
Through the help of internet, it easily spreads the information
13: What's happening to markets is also happening among employees. A metaphysical construct called "The Company " is the only thing standing between the two”
Employees are producers; Markets are consumers; Business is between them
This can help you to be a successful; but this can make you fail
The relationship with your employees is also your relationship with your markets
14: Corporations do not speak in the same voice as these new networked conversations. To their intended online audiences, companies sound hollow, flat, literally inhuman
There is a big difference with corporations and our network friends
Company does not show you what they feel
Genuine voice is being comfortable, and just being yourself
15: In just a few more years, the current homogenized "voice" of business—the sound of mission statements and brochures—will seem as contrived and artificial as the language of the 18th century French court.
businesses in the future will not be genuine and just an artificial
We can see that all businesses are the same and nothing different from them, from how they form, design and talk
16: Already, companies that speak in the language of the pitch, the dog-and-pony show, are no longer speaking to anyone.
company who is not true can be concluded as a company who does not speak to anyone
it is not good if the company are just there to perform, they must have the knowledge to speak and listen with their customers.
17: Companies that assume online markets are the same markets that used to watch their ads on television are kidding themselves.
They don’t know the essence of having an online shop
The companies do not use the resources and skills they have in order to engage in this kind of system
18: Companies that don't realize their markets are now networked person-to-person, getting smarter as a result and deeply joined in conversation are missing their best opportunity.
Companies should grab this opportunity of using networks because they can get innovative ideas from their online markets freely without the need to pay them
The markets are getting smarter since a new information that receives by the market will be shared to everyone
19: Companies can now communicate with their markets directly. If they blow it, it could be their last chance.
if the company know how to make websites in their own which can receives feedbacks to their customers, they have a chance to succeed
He will not be left out by some of the retailing business that is engaged already in an online shops
20: Companies need to realize their markets are often laughing. At them.
A market knows how to use network as a resource
markets are laughing at companies who do not take advantage of the available resources
21: Companies need to lighten up and take themselves less seriously. They need to get a sense of humor.
markets does not want to talk with the company because they are serious in nature
They don’t realize the ideas that come out to us is important for them.
There is no trust between the companies and markets.
22 Getting a sense of humor does not mean putting some jokes on the corporate web site. Rather, it requires big values, a little humility, straight talk, and a genuine point of view.
companies should not be serious and must have a sense of humor
We want something an ideal company that would serve us anytime and give our needs
23 Companies attempting to "position" themselves need to take a position. Optimally, it should relate to something their market actually cares about.
If companies want to be successful, they first need to know what their markets wants
Markets are the first priority of the company
They must answer: “What our customer really cares about?”
24 Bombastic boasts—"We are positioned to become the preeminent provider of XYZ"—do not constitute a position.
This is very evident in our society.
The companies are saying that their mission is to serve the markets, but actually they care is only their own profit
Company that acts like that will not be successful
25 Companies need to come down from their Ivory Towers and talk to the people with whom they hope to create relationships.
In order to serve their people, they need to approach us
They must gain that loyalty and trust from us
There are strategies that can help companies to create good relationships with us
26 Public Relations does not relate to the public. Companies are deeply afraid of their markets.
Companies are afraid to their markets because markets can make them fall
Even though companies have people that are good in public relations, if still they don’t have good strategies, they will not get the trust of people
27 By speaking in language that is distant, uninviting, arrogant, they build walls to keep markets at bay.
If they will continue not to care about their markets, their markets in return will not also care about them.
Companies should see the importance of their markets
28 Most marketing programs are based on the fear that the market might see what's really going on inside the company.
M arkets need to see the truth
They must realized that the important thing is to be close with their markets
29 Elvis said it best: "We can't go on together with suspicious minds.”
Market can’t come together or join with the companies who are suspicious minded
If companies want to have customers, they must first adapt to new changes or what the customers suggest them to do
If companies does not listen to their customers, they will not be successful.
30. Brand loyalty is the corporate version of going steady, but the breakup is inevitable—and coming fast. Because they are networked, smart markets are able to renegotiate relationships with blinding speed.
B eing loyal to the brand especially for the companies who served us for many long years will come to an end
If companies will not listen to their customers, they will lose them
Many companies goes bankrupt because they never listen to their customers
31 Networked markets can change suppliers overnight. Networked knowledge workers can change employers over lunch. Your own "downsizing initiatives" taught us to ask the question: "Loyalty? What's that?"
online retail store can change people or worker without others knowing
There would be no loyal customers if companies will not change to what the customer wants
32 Smart markets will find suppliers who speak their own language.
This is an alliance strategy
We want that companies would also hear what we wants to say
At the same time, companies also wants that their suppliers is also as good as them
33 Learning to speak with a human voice is not a parlor trick. It can't be "picked up" at some tony conference.
Speaking in a human voice is hard to do; it is not a trick
Companies must know how to take an advantage of the opinions that customers are sharing
For some companies, it is difficult to get the ideas of customers
34 To speak with a human voice, companies must share the concerns of their communities.
This is the continuation of 33th theses
Companies should listen and do any action to what the customers suggest.
To capture the attention of people, they must know to used their suggestions
35 But first, they must belong to a community.
Companies must first interact with customers
After that, they need to apply what others wants them to apply
Then they will have that human voice
36. Companies must ask themselves where their corporate cultures end.
There is an end for everything
Change is important in business for them to continue
Shift from a traditional way of business to a new business with the help of technology
37. If their cultures end before the community begins, they will have no market.
They must change before others would.
This is their chance to be on top and defeat many stores
Before the market became smart, the companies should think of something new as a result of good technology.
38. Human communities are based on discourse—on human speech about human concerns.
Communities consists of people sharing ideas and thoughts
This is what the companies wanted – human speech
This human speech will be their edge to be successful