Portfolio 2007-2013

  • 517 views
Uploaded on

I have 15+ years of experience in the design, specification and implementation of interactive products and services. I have served global, Fortune 500 companies such as AT&T, Intuit, Microsoft, MSN, …

I have 15+ years of experience in the design, specification and implementation of interactive products and services. I have served global, Fortune 500 companies such as AT&T, Intuit, Microsoft, MSN, Siemens, Vodafone and others in creating solutions for the PC, web and IPTV software industries as well as for the wireless and mobile industry. I am passionate about User Experience (UX design) and passionate about creating the environment in which design teams are enabled to deliver their best work.

More in: Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
517
On Slideshare
0
From Embeds
0
Number of Embeds
1

Actions

Shares
Downloads
0
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. 26 MARCH 2013 FERIDOON MALEKZADEH PORTFOLIO 26 March 2013FERIDOON MALEKZADEH | PORTFOLIO PRESENTATION
  • 2. 26 MARCH 2013 PROFILEKey Skills Relevant Experience• Interface and interaction design/information • Experienced as a manager, strong as an individual contributor architecture • Goal-oriented individual with demonstrated• Business requirements gathering and leadership skills functionality definition • Organized, highly motivated, and detail-• Project management, estimation and directed problem solver planning • Experienced in designing and managing the delivery of global designs and specifications• Cross-platform multimedia development for local-market service implementations• Visual / graphic design • Ability to innovate and improvise with limited resources in new situations• User research and usability testing • Proven ability to work with multi-disciplinary• Rapid-prototyping teams in all phases of projects to develop functional and brand-led user interfaces• Languages: English (native), German (fluent), • Confident communicator with strong people- Spanish (fluent) & Persian (conversational) skills FERIDOON MALEKZADEH | PORTFOLIO PRESENTATION
  • 3. 26 MARCH 2013 PORTFOLIO OF EARLIER WORK 1998-2006 The Story Before the Story Like many folks, I came to User Experience quite by accident. One day I found myself scanning in a stack of transparencies so they could be retouched in Photoshop. Then I don’t know what happened. From PowerPoint to Director, from HTML to JavaScript, from Photoshop to Visio, I have moved through all phases of design work and have built on the experiences I have made along the way. Examples covering everything from creative direction, concept development, project and team management, information architecture, interaction design, usability testing, prototyping, art direction and visual design can be found in my “old” portfolio. I have worked for several global, Fortune 500 companies such as AT&T, Intuit, Microsoft, MSN, Siemens, Vodafone and others in creating solutions for the PC, web and IPTV software industries as well as for the wireless/mobile industry.(click to download) FERIDOON MALEKZADEH | PORTFOLIO PRESENTATION
  • 4. 26 MARCH 2013 SOLVING PROBLEMS Highlighted: Turbo Tax, MS Search, PINK (aka KIN), IE7 FavoritesFERIDOON MALEKZADEH | PORTFOLIO PRESENTATION
  • 5. 26 MARCH 2013 TURBOTAX SUPPORT (2007) FROG DESIGN Role: Lead IA and Interaction Designer Description: Intuit was looking for a new design layout to make its large tax knowledgebase more discoverable and accessible for customers. It also needed to drive care calls down by redirecting customers to the options on the web. Solution: Through a system of progressively revealing contact options to customers, my solution drove dramatic traffic to the available content on the web. I proposed a quick and efficient way of navigating the FAQ content which is still being used today. Result: increased efficiency in finding help content, calls to care reduced.Tu r b o Ta x m a i n s u p p o r t p a g e. FERIDOON MALEKZADEH | PORTFOLIO PRESENTATION
  • 6. 26 MARCH 2013 TURBOTAX SUPPORT (2007) FROG DESIGN Before and AfterFERIDOON MALEKZADEH | PORTFOLIO PRESENTATION
  • 7. 26 MARCH 2013 TURBOTAX SUPPORT (2007) FROG DESIGN“The Solutionator”Main navigation UI used fordrilling down through sitecontent taxonomy. Increased Error Tolerance Smarter process flow increases visibility of relevant support options as well as ensureRobust Content Display: routing to proper supportArticles display ‘sister leaves’ in channels.order to provide in-context,relevant options for relatedcontent. FERIDOON MALEKZADEH | PORTFOLIO PRESENTATION
  • 8. 26 MARCH 2013 TURBOTAX SUPPORT (2007) FROG DESIGNFERIDOON MALEKZADEH | PORTFOLIO PRESENTATION
  • 9. 26 MARCH 2013 SEARCH VISION DEMO (2008) BING/MICROSOFT Role: Creative Director, IA, Interaction Design, Persona development, Prototyping Description: The Microsoft Search team approached frog about pulling together a demo which would push the boundaries of the search experience and pitch a vision for the (near) future. Solution: I created a “category focused usage” concept and led a small team of designers to create a robust Silverlight prototype for executive level presentations. Result: The vision demo created by the team was used to uncover service and enabler needs and inform technology decisions.(click to launch) FERIDOON MALEKZADEH | PORTFOLIO PRESENTATION
  • 10. 26 MARCH 2013 SEARCH VISION DEMO (2008) BING/MICROSOFTAnticipatory Design:utilizing latest webtechnologies to presentinformation in new ways. Search multi-tasking and ubiquitous search history enables user to start, pause and resume search activitiesDynamic categories based in addition to jumping fromon likely (most popular) task to task.usage scenarios. Typing in“Nice, France” initiates a„Travel‟ category. FERIDOON MALEKZADEH | PORTFOLIO PRESENTATION
  • 11. 26 MARCH 2013 SEARCH VISION DEMO (2008) BING/MICROSOFT Finished PrototypeFERIDOON MALEKZADEH | PORTFOLIO PRESENTATION
  • 12. 26 MARCH 2013 MERCURY UI CONCEPT (2008) KIN/MICROSOFT Role: Concept, IA, Interaction Design, Prototyping Description: The KIN team approached frog to create a new set of UI concepts to revisit their dichotomous ‘people vs. objects’ paradigm. The goal was to create a UI which integrated the individual and social use cases and create collateral to present these concepts. Solution: As a lead designer on the project, I helped push the team to deliver several new innovative approaches. Mercury was my offering, a radical and new interaction approach based on building activities between the user and their contacts and content. Result: A new context based UI paradigm which dramatically simplified options presented to the user by focusing on likely actions (anticipatory design). End deliverables included use cases, live wireframes, high fidelity visual designs, experience video and companion booklets.FERIDOON MALEKZADEH | PORTFOLIO PRESENTATION
  • 13. 26 MARCH 2013 MERCURY UI CONCEPT (2008) KIN/MICROSOFTFERIDOON MALEKZADEH | PORTFOLIO PRESENTATION
  • 14. 26 MARCH 2013 UNIVERSAL OOBE UX (2009) KIN/MICROSOFT Role: Concept, Use Cases, IA, Interaction Design, Prototyping Description: The KIN team approached frog about defining an on-boarding experience which would quickly result in a highly personalized device regardless of a facilitated or non-facilitated set up experience with the phone. Solution: Delivered animated wireframes which walked through the key on-boarding use cases. Proposed solution supported quick, 5-minute personalization (e.g. pictures, feeds and tweets from friends) as opposed to mere customization (e.g. picking wallpaper). Result: As lead on the project, I helped drive the definition of the on-boarding 3+3+3 framework (user activities to be completed in the first 3 minutes, 3 hours and 3 days with the phone) and proposed channel agnostic OOBE solution.FERIDOON MALEKZADEH | PORTFOLIO PRESENTATION
  • 15. 26 MARCH 2013 IE7 FAVORITES REDESIGN (2007) MICROSOFT Role: Concepts, wireframes, prototyping, visual design Description: As part of a design exercise for Microsoft, I was asked to refresh the Internet Explorer Favorites UI and to look for ways to harmonize and integrate the Windows Live favorites into the browser. Solution: In under one week, I delivered a wide array of concept sketches, wireframes, and visual design which addressed the key pain points of the antiquated IE7 favorites UI.(click to launch) FERIDOON MALEKZADEH | PORTFOLIO PRESENTATION
  • 16. 26 MARCH 2013 PUSHING BOUNDARIES Highlighted:POV Process, MyTouch, ShapeShifter, 10-4 Framework, Social Experience DesignFERIDOON MALEKZADEH | PORTFOLIO PRESENTATION
  • 17. 26 MARCH 2013 DESIGN POV PROCESS (2009) T-MOBILE USA Role: Senior Design Manager Challenge: To integrate the design team earlier in the product development process and facilitate buy-in on core product and service user experiences. Approach: I redefined the way the business engaged the design team and drove us towards a new and highly collaborative approach. The Design Point of View (POV) process and document I defined has become the de facto way of engaging design for product development at T-Mobile. By applying the 80-20 rule, the design team could focus on the key use cases responsible for the bulk of the experience. Result: quicker decision making, more buy-in, less design churn and a more efficient use of design resources overall.(click to launch) FERIDOON MALEKZADEH | PORTFOLIO PRESENTATION
  • 18. 26 MARCH 2013 MYTOUCH 3G SLIDE (2010) T-MOBILE USA Role: design manager, information architect, art direction Challenge: T-Mobile was looking to create a unique and exclusive franchise device for its product portfolio. By leveraging its investment in Android and the relationship with HTC, the design team supported the product development team to deliver a fully skinned UI and heavily customized device experience. Approach: As design manager, I led a team of 5-7 designers through concept development, testing, prototyping, specification, asset production and final delivery. Result: Delivered the first of a series in uniquely differentiated franchise devices while implementing a new, agile, design engagement model and process (POV).T - M o b i l e M y To u c h 3 G S l i d e f r o m H T C FERIDOON MALEKZADEH | PORTFOLIO PRESENTATION
  • 19. 26 MARCH 2013 ON-BOARDING FRAMEWORK (2011) T-MOBILE USA Role: Creative direction, workshop facilitation, gathering requirements Challenge: Post launch studies of the MyTouch 3G Slide revealed that our assumptions about how customers got started with their device was flawed. Point solutions aimed at simplifying this experience failed for lack of context and misalignment in the hand-offs. Solution: I started a grass-roots effort to take a holistic look and approach to solving the OOBE and on-boarding problem and introduced the timing framework we have been using to date. Result: My 10-4 framework has influenced several in flight initiatives and has driven other products towards greater alignment.(click to launch) FERIDOON MALEKZADEH | PORTFOLIO PRESENTATION
  • 20. 26 MARCH 2013 SOCIAL SEARCH (2012-2013) BING/MICROSOFT USA Role: Creative direction, concept development, social experience design Challenge: To understand the value of social data for the user when searching and to apply this in innovative ways to our search use cases. Solution: In addition to managing the continued incremental development of the feature set, I have been taking my team off-campus for deeper, orthogonal thinking in the problem space in order to foster an environment of innovation and shape the future of the product. Together with my team, I defined a vision for Bing+Social which envisioned a “baked in” perspective to social data (as opposed to merely being bolted on to the product). Result: My vision and framework for using both social content and interpreted social sentiment has begunBing with Social Sidebar: Friends and experts to influence the pipeline of ideas and features by to help with your search. providing clear direction for new features while focusing experiences more on validated user needs. FERIDOON MALEKZADEH | PORTFOLIO PRESENTATION
  • 21. CONTACTFeridoon Malekzadehwww.malekzadeh.net/doon fmalekzadeh@gmail.com +1 (206) 832 6296