Ms Emerging Tech2008


Published on

Existing and emerging web technology for competitive advantage in your business

Published in: Business, Technology
  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Ms Emerging Tech2008

  1. 1. Emerging Technologies and weaving them into your business Fergal Coleman
  2. 2. Objectives today - Open discussion on the use of technology - Look at Emerging Technologies Model - Provide some examples, case studies - How can we use emerging technologies in the coming year - What am I going to do?
  3. 3. Todays Presenter – Fergal Coleman Ably assisted with quotes from Lucius Annaeus Seneca (c. 4 BC – AD 65) Why? • He advocated a simple, pure, virtuous lifestyle • He was a stoic – the stoics believed in the certainty of knowledge, which can be attained through the use of reason • As an IT Consultant I know technology can provide us with certainty of knowledge. • However we need to keep it simple and use reason when implementing technology – what’s the business objective?
  4. 4. • Like Seneca we don’t always practice what we preach!
  5. 5. Why Implement Technology?
  6. 6. Where are we now? (in terms of use of Web tools) • • • •; • Content Management Systems • Are you getting the most from the tools you use every day? – – - Ask an expert
  7. 7. Table Discussion We should every night call ourselves to an account: what infirmity have I mastered to-day? what passions opposed? what temptation resisted? what virtue acquired? Our vices will abate of themselves if they be brought every day to the shrift. Lucius Annaeus Seneca • Discuss how you have used technology – To improve service delivery – Reduce business process cost – Leverage existing IT infrastructure (and data) • Where has technology not been successful? • Relate the best examples from each table
  8. 8. Gartner Hype Cycle
  9. 9. Mash-Ups and Virtual Worlds Web 2.0 Workplace Technologies Web 2.0 Wikis SOA, Location Aware Technologies
  10. 10. “Despite the changes in specific technologies over the years, the hype cycle’s underlying message remains the same: Don’t invest in a technology just because it is being hyped, and don’t ignore a technology just because it is not living up to early expectations. Be selectively aggressive. Identify which technologies could benefit your business, and evaluate them earlier in the Hype Cycle. For technologies that will have a lower impact on your business, let others learn the difficult lessons, and adopt the technologies when they are more mature.”
  11. 11. Priority Matrix
  12. 12. If you would judge, understand. Lucius Annaeus Seneca
  13. 13. Web 2.0 glossary • Blog Personal or corporate online journal that offers reporting and opinion about people, things and events- niche specialised blogs work • Cloud Computing A reference to how computing is being supplied over the internet (depicted as a cloud in many charts, Software as a service (SAAS)) • Enterprise 2.0 The use of Web 2.0-type concepts and software within an enterprise. • Mash-up An application that pulls and displays information from multiple sources in response to user queries to deliver a customised result. • Network effect A situation in which a product or service becomes more valuable the more people use it. • RSS Really Simple Syndication, an online system that lets average consumers designate what news or information they want multiple sources to deliver directly to them.
  14. 14. Tagging An online labelling system that lets consumers create a de facto index for the purposes of identifying and sharing content. Web 2.0 “Web 2.0 is the network as platform, spanning all connected devices; Web 2.0 applications are those that make the most of the intrinsic advantages of that platform: delivering software as a continually updated service that gets better the more people use it, consuming and remixing data from multiple sources, including individual users, while providing their own data and services in a form that allows remixing by others, creating network effects through an ‘architecture of participation,’ and going beyond the page metaphor of Web 1.0 to deliver rich user experiences.” Tim O’Reilly “Atomisation of the web” Its taking all of the components and making them available so that people can combine them in ways that you would never have considered Wiki A collaborative website that average users can update, without a need for programming skills. Other terms: SOA, Widgets
  15. 15. Case Study: Bua Consulting • Google Apps – Email, calendar, Spreadsheets – Free, multiple users available anywhere • Skype – Converse, chat, send files to India and Ireland – calls at local rates – Australian Landline is Skype - $50 per year with voicemail • Central Desktop ( – US$49 - $199 per month – Uses a variety of technologies to allow collaboration (wikis, spreadsheets, database, chat, conferencing) – Used for Strategic Planning, Sales and Marketing pipeline, Project Management, CRM • Camtasia videos ( • • •
  16. 16.
  17. 17. Case Study: The Four Hour Work Week ( • By Timothy Ferriss • The World is Flat in action • Outsourcing and Automation
  18. 18. Case Studies: Atomisation, Mash-ups
  19. 19.
  20. 20.
  21. 21.
  22. 22.
  23. 23. Mash-up sites Build a mash-up yourself
  24. 24. Online and Virtual Communities, Social Networking • Facebook, My Space • C-dub – Marriage – Kids - •, an online community where women share inspirational stories and practical tips about life. Having created the site in conjunction with Yahoo and the Zizo Group, P&G expects that Capessa will help the firm gain insight into women’s likes and dislikes at different stages of life. To target the younger set, P&G’s Crest toothpaste brand last year launched a MySpace page that featured a fictional character called Miss Irresistible, while P&G’s Herbal Essences shampoo brand created a MySpace page that allowed people to show off pictures of their hairstyles.
  25. 25. • Second Life – is it coming out of the trough of disillusionment? • My Second Life - “The Video Diaries of Molotov Alta” – Vodaphone texts to Second Life
  26. 26. Data and Information • It is easier than ever to collect information and hard data • Business Intelligence is no longer just for large corporations • Australian companies have not started analysing and using web data and external offline data together • The companies that do will win
  27. 27. • Economist – A recommended business book of the year • Using data to make decisions – good wine years, sport, marketing • We all have access to a huge amount of data at a low cost • Use numbers to make more accurate predictions
  28. 28. Google Adwords Super Crunchers The End of Intuition Why Thinking by Numbers Why Thinking by Numbers Is the New Way to be smart Is the New Way to be smart • Set up Adwords campaign which displayed the ads when keywords such as “data mining” or “number crunching” searched for • Random viewers were 63 percent more likely to click on Super Crunchers ad.
  29. 29. In October [2006] Norwich Union, the UK’s largest insurer with more than 6m customers and £332bn (US$643bn) of assets under management, launched the “Pay As You Drive” insurance option. Global positioning system (GPS) technology is installed in the cars of drivers who agree to participate. The driver data generated is then used to calculate monthly insurance premiums based on how often, when and where customers drive. Customers willing to provide the company with their driving information can benefit from lower insurance premiums.
  30. 30. Case Study: Coopers Online as I see it! TV Facebook MySpace Video Ad Blogs Billboard You tube Micro- Site Widgets Forms SMS from Collect Mash-Up local pub details Google and Pubs Online Community Games Analytics RSS Email Data Mining Campaign Competition Forum
  31. 31.
  32. 32.
  33. 33. Synergy Web 2.0 is about • Community • Sharing ideas, opinions, information • Combining and using information in new ways • Collaboration with friends, customers, partners, suppliers • Cost effective technology tools that enable all of the above • The Network effect and social networking Mindshop people • Community • Share ideas, opinions and information • Combine and use information in new ways • Collaborate with partners, customers and suppliers • Already use tools to enable the above • Know all about networking - SMN
  34. 34. Table Discussion 2 • How can we, as Mindshop members, leverage these emerging technologies? • Brainstorm ideas as to how: – Mindshop members can collectively adopt these technologies – They facilitate/enable your business model
  35. 35. Our plans miscarry because they have no aim. When a man does not know what harbour he is making for, no wind is the right wind. Lucius Annaeus Seneca
  36. 36. Emerging Technology – One Page Plan • Choose three issues in your business that you think emerging technologies can assist with solving? • Where are you now? • Where do you want to be? • How are you going to use technology to get there?
  37. 37. Conclusion It's not because things are difficult that we dare not venture. It's because we dare not venture that they are difficult. Lucius Annaeus Seneca • Its an exciting time for Mindshop people – Web 2.0 puts technology in the hands of consultants and subject experts • Complete your plan • Execute your plan
  38. 38. While we are postponing, life speeds by Lucius Annaeus Seneca