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Dextra Media V2
 

Dextra Media V2

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    Dextra Media V2 Dextra Media V2 Presentation Transcript

    • Your right hand in digital production Fernando de la Torre Business Development (617) 997 1459 fernando@dextramedia.com Copyright Dextra Media 2009
    •  A digital production company focused on Adobe Flash and other Adobe technologies.  We support for agencies with pixel-perfect productions delivered on time and budget.  We can be a seamless extension of your team – or a full production shop behind the scenes. Copyright Dextra Media 2009
    • Assessment: 1.  On-site involvement of Dextra Media and the Agency to discover opportunity areas and companies’ fit. Engagement: 2.  Project definition, scope and required milestones. Drafting: 3.  Prototype development iteration and selection of final version Production: 4.  Project completion or revision of defined milestones Copyright Dextra Media 2009
    •  Video link:  http://www.youtube.com/watch?v=XXn82In0YJ4  (Chris: The link is temporary. For the presentation I’ll have the video at high resolution. The video only shows steps 3 and 4) Copyright Dextra Media 2009
    •  Step 1: Assessment: NDA and Letter of intent Operational Opportunity Jointly analysis areas assessment Define scope and  Step 2: Engagement: deadlines Copyright Dextra Media 2009
    •  Step 3: Drafting Input Revision & Draft Agency material feedback Approval Dextra Media proposal changes Project leader Material revision, Q&A* Production drafting team Track Team NDA Internal Q control Control changes * With Adobe ConnectNow Copyright Dextra Media 2009
    •  Step 4: Full production Approved Revision & Project Agency draft feedback release Internal Dextra Media adjustments delivery Project leader Production Full team production Track Internal Q control Control changes Copyright Dextra Media 2009
    •  How many people and what can they do:  Current workforce: 30 people  18 designers  2 After Effects Motion Designers  10 Flash Senior Designers  All with Photoshop, Illustrator, and Junior flash skills  12 programmers  2 Flex 3.0  5 .Net & Javascript  3 ActionScript 2.0 & 3.0  2 database administrators Copyright Dextra Media 2009
    •  More than ten years in business  Production center in central Mexico  Local presence (San Francisco, CA)  Remote real-time collaboration (similar time zone)  Culturally compatible  Strong IP protection (NAFTA treaty)  Scalable talent pool Copyright Dextra Media 2009
    • Your right hand in digital production Fernando de la Torre (617) 997 1459 fernando@dextramedia.com Copyright Dextra Media 2009
    • Fernando de la Torre Copyright Dextra Media 2009
    •  Cost is one of three factors (anchors) influencing the final outcome of a project Features Hourly rate Time to market Copyright Dextra Media 2009
    • Idea Maintenance Sketch/ draft Production Prototype Copyright Dextra Media 2009
    • Profit Revenue Costs Asset utilization Project size Labor costs Leverage human cap. Value to customer Overtime Productivity Operating overhead Intellectual property Project velocity Time to customer Equipment cost Knowledge mgmt. Time to market Copyright Dextra Media 2009
    • Motion Interface Designer Designer developer creative skills Copyright Dextra Media 2009
    • Microsite Banners Input: Illustrator poster Online Trivia Digital Signage Copyright Dextra Media 2009
    • Website Live broadcast widget Input: Corporate image Wallpapers, screensaver and other props: Copyright Dextra Media 2009
    •  Current talent pool:  18 graphic and motion designers  12 programmers  Scalable talent pool: 12 universities in the area,  6 of them offering art, design and marketing programs  5 of them offering computer science engineering  Located in Morelia (central Mexico)  Culturally compatible  Strong IP protection (NAFTA treaty)  No-hassle visas for on-site collaboration (NAFTA treaty) Copyright Dextra Media 2009
    •  From Organic.com>Careers  Looking for a Senior Motion designer:  1yr salary + overhead + hiring cost + healthcare ≈ $130k  One year working 8hr per day at 80% capacity = 1600hrs  Cost per hr approx $80per hr  Whereas:  External motion designer meeting the desired requirements  No cost for idle time Copyright Dextra Media 2009
    •  Where is Morelia? -1.5 million inhabitants -4hr flight to SFO or SJC -GMT – 6:00 -200mi from Mexico City -12 Universities in the area MORELIA Mexico City Copyright Dextra Media 2009
    • Agency Brief Review Approval Project leader review delivery feedback delivery Production team Proposal Production Copyright Dextra Media 2009
    • Design Programming  Expertise with major design  Programming support for web and animation software complex solutions (Adobe Solution Partners)  Actionscript 2 & 3 Flash   Flex Photoshop   Adobe Air Illustrator  After Effects  .Net  Premiere   MySQL Fireworks   AJAX Dreamweaver   CSS / XHTML Encore   Maya 3D animation Copyright Dextra Media 2009
    •  For agencies looking for partners to reach Latin-American markets, from Mexico to Argentina.  Dextra Media is a branch of a full service marketing agency with 10-year experience in Central and South America Copyright Dextra Media 2009