Nielsen company overview
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Nielsen company overview Presentation Transcript

  • 1. Nielsen
    Dmitry Maximov, HSE
  • 2. The Nielsen Company
    The Nielsen Company is a publicly held global information and media company, and is one of the world's leading suppliers of marketing information (Nielsen Consumer, formerly ACNielsen), media information and TV ratings (Nielsen Media Research), online intelligence (Nielsen Online) and mobile measurement (Nielsen Mobile).
    Nielsen is active in over 100 countries, and employs some 36,000 people worldwide.
    On January 25, 2011 the company issued an IPO raising $1.6 billion in the biggest private equity-backed U.S. IPO since 2006.
  • 3. Mission statement
    To provide clients with the most completeunderstanding of consumers and markets worldwide.
  • 4. Media Research
    Television audience measurement information for broadcast and cable networks, cable system and satellite service providers, program producers and distributors, and advertisers and their agencies
    National, Local, and Hispanic audience data
    People Meters, Set Meters, Diaries, A/P Meter, Time-shifting
    Nielsen Anytime Anywhere Media Measurement (A2/M2) – Recognizing the transformation of consumers viewing habits of television, A2/M2 provides integrated, all-electronic ratings for television programming regardless of the platform on which it is viewed – online, mobile, out-of-home, etc
    Nielsen Monitor-Plus – U.S. advertising intelligence data
    Globally, Nielsen offers television and radio audience measurement, print readership, advertising information services and customized research services
  • 5. Consumer Research
    Consumer packaged goods manufacturing and retail sales measurement worldwide
    Nielsen Analytic Consulting – analyzes consumer purchasing behavior in terms ofpricing, promotion, marketing mix, category placement, and in-market auditing and testing
    Nielsen BASES – analytics and forecasting into new consumer products before they are brought to market.
    Nielsen Homescan & Spectra – consumer and shopper insights through panel research, segmentation and targeting
    Nielsen Customized Research – qualitative and quantitative measures of consumers’ attitudes and purchasing behavior, customer satisfaction, brand awareness and advertising effectiveness
    Nielsen Spectra – tracking of product sales to consumers, based on information gathered at the retail point-of-sale
  • 6. Nielsen Business Media
    Nielsen Business Mediaprovides business-to-business products and services in print, online and in person
    Serves seven major market groups and 30 industries spanning entertainment, media and marketing, retail, travel and performance, design, and life sciences
    42 publications, more than 135 trade shows and conferences, and 185 digital products and services
    Publications include Adweek, The Hollywood Reporter, Billboard, Radio & Records, Progressive Grocer and Meeting News
    Nielsen Business Mediaalso has a strong global presence through extensions of its brands, licensing agreements, partnerships and joint ventures
  • 7. Nielsen Online
    The merger of NetRatings and BuzzMetrics to create a fully integrated suite of services
    Nielsen NetRatings – the industry’s global standard for Internet measurement and analysis
    Nielsen BuzzMetrics – measures and analyzes online consumer generated media to help clients understand its impact on products, issues, reputation and image
  • 8. Nielsen Business Model
    *From Nielsen’s Investors Presentation
  • 9. Nielsen Clients
    *From Nielsen’s Investors Presentation
  • 10. Nielsen and Competitors
  • 11. Thank you!