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EMC                                                         Las Vegas 2011                                                ...
Big Data,                                                  Big Opportunity                                                ...
!!!                        !!! “Big Data Is Less  About Size, And  More About  Freedom” ―Techcrunch                       ...
The EMC Big Data “Stack”4       Collaborative                                             Act                             ...
Big Data Is Changing Enterprise Storage                                                          90                       ...
Scale-UP Architectures NOT Ideal for Big Data Server                                                         Scalability N...
Server                                                         Scalability Network                                        ...
It‟s Day and Night Different                                         Scale-Out              Scale-Up                      ...
© Copyright 2011 EMC Corporation. All rights reserved.   9
Big Data Requires:                                                         Tremendous Scalability of                      ...
VIDEO                                                         144-Node Cluster Build© Copyright 2011 EMC Corporation. All ...
Isilon‟s OneFS Scale-Out Operating System© Copyright 2011 EMC Corporation. All rights reserved.   12
Isilon Scale-out NAS Product PortfolioAPPLICATION SOFTWARE  HARDWARE                                                      ...
Isilon Scale-Out NAS -- Benefits© Copyright 2011 EMC Corporation. All rights reserved.   14
Isilon Solutions For…       •                                            •    •   •                                       ...
Isilon Enables Success For…16     © Copyright 2011 EMC Corporation. All rights reserved.   16
Why Isilon?Because Big Data Demands New Thinking Product Families Purpose-built to Optimize for IOps, Throughput and/or $/...
EMC                                                         Las Vegas 2011                                                ...
Big Data, Big                                                  Opportunity                                                ...
Background:Greenplum Joins EMC in July, 2010…                     J U LY 2 0 1 0 - E M C A C Q U I R E S G R E E N P L U M...
Background: EMC + Greenplum,A Fast Track to Innovation • EMC Leverage:          – Established new Data Computing Products ...
Current Success and Market Momentum •    Leaders Quadrant in Gartner      DW 2011 •    Mission critical deployments      a...
To make step-function                                                         changes, revolutionary                      ...
Data Is A REVOLUTIONARY Change                      PERSONAL                           INTERNET   DATA                    ...
New Realities. The New Normal.                                                         Medical                            ...
New Realities. The New Normal.             Data             Devices                                                       ...
New Realities. The New Normal.             Data             Devices                                   Analytic            ...
New Realities. The New Normal.              Data              Devices                                                     ...
But Why Now?                                                                      Convergenc                              ...
Processing data is now                      100-1000X         FASTER AND CHEAPER© Copyright 2011 EMC Corporation. All righ...
What do we need?© Copyright 2011 EMC Corporation. All rights reserved.   31
We Need…                                                              Data Scientists                                     ...
© Copyright 2011 EMC Corporation. All rights reserved.   33
EMC HADOOP                                                         Unstructured.                                          ...
What Is Hadoop?• Apache Hadoop is an open-source technology inspired  by Google‟s MapReduce and Google File System  papers...
Greenplum HD Product Family• Greenplum HD Community Edition:         – Certified Full-Stack, 100% Open Source         – Vi...
Greenplum HD InnovationsMajor Technical Innovations for Hadoop                                                            ...
GREENPLUM HD                                                         DATA COMPUTING                                       ...
Building a Complete Big Data Analytics Stack                                                               Analytic Toolse...
Celebrating Big                                                         Data Innovators                                   ...
Data Hero Award WinnersSilver Spring Networks – Energy Category© Copyright 2011 EMC Corporation. All rights reserved.   41
Data Hero Award WinnersBroad Institute of MIT and Harvard – Life Sciences Category© Copyright 2011 EMC Corporation. All ri...
Data Hero Award WinnersVivek Kundra, U.S. CIO – Visionary Award© Copyright 2011 EMC Corporation. All rights reserved.   43
VIDEO© Copyright 2011 EMC Corporation. All rights reserved.           44
Big Data = Big Opportunity© Copyright 2011 EMC Corporation. All rights reserved.   45
Thank you© Copyright 2011 EMC Corporation. All rights reserved.          46
EMC                                                         Las Vegas 2011                                                ...
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  1. 1. EMC Las Vegas 2011 WORLD© Copyright 2010 EMC Corporation. All rights reserved. 1
  2. 2. Big Data, Big Opportunity Sujal Patel President, Isilon Storage Division May 9, 2011© Copyright 2011 EMC Corporation. All rights reserved. 2
  3. 3. !!! !!! “Big Data Is Less About Size, And More About Freedom” ―Techcrunch !!! THE ERA OF !!! “Findings: „Big BIG DATA !!! Data‟ Is More Extreme Than Volume” ― Gartner “Big Data! It‟s Real, It‟s Real- time, and It‟s IS HERE… “Total data: „bigger‟ Already Changing than big data” ―IDB !!! Your World” !!! ― 451 Group !!!© Copyright 2011 EMC Corporation. All rights reserved. 3
  4. 4. The EMC Big Data “Stack”4 Collaborative Act EMC Documentum xCP ?3 Real Time Analyze EMC Greenplum + Hadoop2 Structured & Unstructured1 Petabyte Scale Store EMC Isilon + Atmos© Copyright 2011 EMC Corporation. All rights reserved. 4
  5. 5. Big Data Is Changing Enterprise Storage 90 80 70 60 50 Big 40 Data 30 Sources 20 10 0 2009 2010 2011 2012 2013 2014 File Based: 60.7% CAGR Block Based: 21.8% CAGR By 2012, 80% of all storage capacity sold will be for file-based data Source: IDC© Copyright 2011 EMC Corporation. All rights reserved. 5
  6. 6. Scale-UP Architectures NOT Ideal for Big Data Server Scalability Network Performance Management Availability Cost Storage© Copyright 2011 EMC Corporation. All rights reserved. 6
  7. 7. Server Scalability Network Performance Management Availability Cost Storage© Copyright 2011 EMC Corporation. All rights reserved. 7
  8. 8. It‟s Day and Night Different Scale-Out Scale-Up Shared Nothing Shared Storage Automated Manual Linear Scalability Performance Bottlenecks Operational Efficiency Increasing Complexity© Copyright 2011 EMC Corporation. All rights reserved. 8
  9. 9. © Copyright 2011 EMC Corporation. All rights reserved. 9
  10. 10. Big Data Requires: Tremendous Scalability of Capacity and Performance.© Copyright 2011 EMC Corporation. All rights reserved. 10
  11. 11. VIDEO 144-Node Cluster Build© Copyright 2011 EMC Corporation. All rights reserved. 11
  12. 12. Isilon‟s OneFS Scale-Out Operating System© Copyright 2011 EMC Corporation. All rights reserved. 12
  13. 13. Isilon Scale-out NAS Product PortfolioAPPLICATION SOFTWARE HARDWARE ACCELERATOR ISILON S-SERIES X-SERIES NL-SERIES & BACKUP EX NODES ACCELERATOROPERATING SYSTEM © Copyright 2011 EMC Corporation. All rights reserved. 13
  14. 14. Isilon Scale-Out NAS -- Benefits© Copyright 2011 EMC Corporation. All rights reserved. 14
  15. 15. Isilon Solutions For… • • • • • • • • • • • • • •© Copyright 2011 EMC Corporation. All rights reserved. 15
  16. 16. Isilon Enables Success For…16 © Copyright 2011 EMC Corporation. All rights reserved. 16
  17. 17. Why Isilon?Because Big Data Demands New Thinking Product Families Purpose-built to Optimize for IOps, Throughput and/or $/TB. Record-breaking Scaling of Capacity and Performance. Remarkable Simplicity.© Copyright 2011 EMC Corporation. All rights reserved. 17
  18. 18. EMC Las Vegas 2011 WORLD© Copyright 2010 EMC Corporation. All rights reserved. 18
  19. 19. Big Data, Big Opportunity Scott Yara Co-founder Greenplum and VP of Products, EMC Data Computing Division May 9, 2011© Copyright 2011 EMC Corporation. All rights reserved. 19
  20. 20. Background:Greenplum Joins EMC in July, 2010… J U LY 2 0 1 0 - E M C A C Q U I R E S G R E E N P L U M “For three years, Gartner has identified Greenplum as the most advanced vendor in the visionary quadrant of its data warehouse DBMS Magic Quadrant….” – Gartner© Copyright 2011 EMC Corporation. All rights reserved. 20
  21. 21. Background: EMC + Greenplum,A Fast Track to Innovation • EMC Leverage: – Established new Data Computing Products Division • Reports directly to Pat Gelsinger, President & COO – Investing to grow from 150 employees to +600 in 2011 • Increase R&D organization by more than 3X – Launched new Greenplum Data Computing Appliance • Built by EMC manufacturing, single-call support • Simple integration with complimentary EMC products • Available globally, serviced by EMC – Established joint R&D with VMware around Enterprise Data Cloud – Building disruptive solutions with EMC‟s global, tier-1 partners© Copyright 2011 EMC Corporation. All rights reserved. 21
  22. 22. Current Success and Market Momentum • Leaders Quadrant in Gartner DW 2011 • Mission critical deployments across multiple industries • Installations from small (TBs) to very large (PBs) • Scalable analytics platform to complement EDW •22© Copyright 2011 EMC Corporation. All rights reserved. 22
  23. 23. To make step-function changes, revolutionary changes, seems to take a very unique combination of timing, technology, talent…and luck to make significant change in our industry. It hasnt happened that often. Steve Jobs, 1995© Copyright 2011 EMC Corporation. All rights reserved. 23
  24. 24. Data Is A REVOLUTIONARY Change PERSONAL INTERNET DATA COMPUTER© Copyright 2011 EMC Corporation. All rights reserved. 24
  25. 25. New Realities. The New Normal. Medical Government Internet Data Collectors Phone/TV Retail Financial© Copyright 2011 EMC Corporation. All rights reserved. 25
  26. 26. New Realities. The New Normal. Data Devices Medical Internet Government Law Enforcement Data Public Education Collectors Phone/TV Retail Financial© Copyright 2011 EMC Corporation. All rights reserved. 26
  27. 27. New Realities. The New Normal. Data Devices Analytic Medical Information Advertising Services Brokers Government Internet Data Websites Data Collectors Aggregators Phone/TV Retail Catalog Co-Ops Media Credit List Archives Bureaus Financial Brokers© Copyright 2011 EMC Corporation. All rights reserved. 27
  28. 28. New Realities. The New Normal. Data Devices Individual Analytic Medical Information Advertising Marketers Employers Services Brokers LawEnforcement Government Internet Data Websites Data Collectors AggregatorsDataUsers/Buyers Catalog Co-Ops Media Phone/TV Retail Private Media Credit List Financial Delivery Investigators Archives Bureaus Brokers Banks Service /Lawyers Government © Copyright 2011 EMC Corporation. All rights reserved. 28
  29. 29. But Why Now? Convergenc Web e Innovation (aka “cloud”) Networking X86 Virtualization Storage Time© Copyright 2011 EMC Corporation. All rights reserved. 29
  30. 30. Processing data is now 100-1000X FASTER AND CHEAPER© Copyright 2011 EMC Corporation. All rights reserved. 30
  31. 31. What do we need?© Copyright 2011 EMC Corporation. All rights reserved. 31
  32. 32. We Need… Data Scientists Innovation Community And a complete big data analytics stack© Copyright 2011 EMC Corporation. All rights reserved. 32
  33. 33. © Copyright 2011 EMC Corporation. All rights reserved. 33
  34. 34. EMC HADOOP Unstructured. Real-time. Enterprise-Ready.© Copyright 2011 EMC Corporation. All rights reserved. 34
  35. 35. What Is Hadoop?• Apache Hadoop is an open-source technology inspired by Google‟s MapReduce and Google File System papers• It is a software framework that supports data-intensive distributed applications and is effective for analyzing and storing massive amounts of data• Leading internet companies like Yahoo!, Facebook, eHarmony, Twitter, and eBay, have pioneered the use of Hadoop© Copyright 2011 EMC Corporation. All rights reserved. 35
  36. 36. Greenplum HD Product Family• Greenplum HD Community Edition: – Certified Full-Stack, 100% Open Source – Virtual Machine Appliance – All core feature development contributed back to Apache Hadoop• Greenplum HD Enterprise Edition: – Differentiated, hybrid distribution, advanced features – Integrated, tested, hardened – 100% Hadoop, HBase, HDFS API compatible• Greenplum HD Data Computing Appliance: – Optimized appliance configuration – Eliminates complexity, simplifies deployment and management – Seamless integration with Greenplum Database© Copyright 2011 EMC Corporation. All rights reserved. 36
  37. 37. Greenplum HD InnovationsMajor Technical Innovations for Hadoop Real-time Pluggable I/O Fault-Tolerance Processing • Isilon OneFS • Low latency • Eliminate SPOF read/write operations for Name-Node • Atmos • Realtime data • Job Tracker and • Cassandra interaction and other key • MapR analytic processing components • Enables greater • Integration with efficiency and Cassandra and performance MapR© Copyright 2011 EMC Corporation. All rights reserved. 37
  38. 38. GREENPLUM HD DATA COMPUTING APPLIANCE The Powerful Combination of Greenplum Database and Apache Hadoop© Copyright 2011 EMC Corporation. All rights reserved. 38
  39. 39. Building a Complete Big Data Analytics Stack Analytic Toolsets (Business Analytics, BI, Statistics, etc.) Greenplum Chorus Enterprise Collaboration Platform for Data Greenplum Data Computing Appliances Purpose-built for Big Data Analytics Greenplum Database Greenplum HD Enterprise & Community Editions Hadoop Enterprise & Community Editions World‟s Most Scalable MPP Database Platform Enterprise Analytics Platform for Unstructured Data© Copyright 2011 EMC Corporation. All rights reserved. 39
  40. 40. Celebrating Big Data Innovators www.DataHeroAwards.com© Copyright 2011 EMC Corporation. All rights reserved. 40
  41. 41. Data Hero Award WinnersSilver Spring Networks – Energy Category© Copyright 2011 EMC Corporation. All rights reserved. 41
  42. 42. Data Hero Award WinnersBroad Institute of MIT and Harvard – Life Sciences Category© Copyright 2011 EMC Corporation. All rights reserved. 42
  43. 43. Data Hero Award WinnersVivek Kundra, U.S. CIO – Visionary Award© Copyright 2011 EMC Corporation. All rights reserved. 43
  44. 44. VIDEO© Copyright 2011 EMC Corporation. All rights reserved. 44
  45. 45. Big Data = Big Opportunity© Copyright 2011 EMC Corporation. All rights reserved. 45
  46. 46. Thank you© Copyright 2011 EMC Corporation. All rights reserved. 46
  47. 47. EMC Las Vegas 2011 WORLD© Copyright 2011 EMC Corporation. All rights reserved. 47
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