Survey Results: Women
and Financial Literacy
Empowered Bookkeeping LLC
Why should we care?
100% of respondents agree that it is “very
important” for women to be financially literate.
Money is liberating in society.
Financial literacy is about power.
It is important to understand savings, debt and
Financial literacy creates independence,
What is Preventing Women’s
69% of women say they feel intimidated by
the subject matter as a whole.
54% of women say it is due to the lack of
access to a reliable and trusted resource for
guidance, support, help.
39% of women say it is due to a lack of time
What Financial Concepts are
Important to Women?
Marital financial planning
Important basic tasks: balancing checkbooks
and online bill pay
How Can we Financially Empower the
Younger Generation of Women?
Teach them the importance of money
Give them a well-rounded financial education
Teach them to not be intimidated by finance
Educate them on credit, loans, and savings
when they are young
How are Professional Women viewed
by other Women?
58% of women would feel more comfortable
working with a female financial professional
than a male financial professional.
42% of women are indifferent.
Why a Woman Professional?
Ability to relate on a personal level/empathy
Is it Important to Support Women-
Owned Businesses? Why?
33% of women actively seek to support and
do business with women-owned businesses
Nurtures other women-owned businesses
Helps to achieve gender equality in business
Who is it Important to Support?
91% of women say women supporting
women is critically important.
75% of women say woman-owned
businesses adopting socially conscious
business practices is critically important
50% of women say women supporting
woman-owned businesses is critically
Scale: Critically important, very important, somewhat important, not important,
Socially Conscious Business Practices
75% of women would be highly motivated to
support a local woman-owned business that
incorporates social consciousness/
philanthropy as a vital component of its
What Types of Business Practices and
Philanthropic Efforts are Important?
Local community efforts
Most important: Remain ethical, honest and
Show strong leadership
Thank you for your participation!
Empowered Bookkeeping LLC appreciates
your time, insights and expertise.
We will be using your responses and
thoughts to help guide the development of
Empowered Bookkeeping LLC.
email@example.com if you
have any additional questions
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