22076959 Social Media And Web 2 0 Fundamentals


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22076959 Social Media And Web 2 0 Fundamentals

  1. 1. Accolades Public Relations Social Media Power
  2. 2. Sharable Slide Version This presentation is the sharable version of the regular Webinar offered in the series Some of the case studies have been removed for copyright purposes – permissions have been acquired for those that are featured Please visit http://socialmediapower.com/webinars to sign for more of our Webinars Neither the presenters nor their respective businesses directly endorse any tools discussed in this presentation. There are many social media tools out there, the tools featured here are only a select few that the presenters have had experience using with success.
  3. 3. How to keep from falling off the face of the Internet... Copyright 2009, Deltina Hay
  4. 4. With Deltina Hay of Dalton Publishing, Social Media Power, and PlumbSocial.com... Author of A Survival Guide to Social Media and Web 2.0 Optimization Featuring case studies from host Cynthia Baker of Accolades Public Relations
  5. 5. Why the Social Web? No secret that it is the future of the Internet Levels the playing field for small and large business A static Website will no longer cut the mustard Need an entire (Social) Web presence to succeed SEO is not enough, need to increase your reach
  6. 6. The Social Web Is more than just blogging and social networking Media communities like Flickr & YouTube Social bookmarking and crowd-sourced news sites like delicious & Digg Viral widgets and social applications Social media newsrooms Document sharing sites like SlideShare and Scribd Social pages like Squidoo and Hubpages Tools are built using similar technologies so they are easily integrated And the best part is that they are free!
  7. 7. Building a Solid Foundation in the Social Web Create a strategy Prepare your content Implement and optimize your tools Integrate your tools Evaluate what is working
  8. 8. A Realistic Beginning Strategy Blog Facebook presence LinkedIn profile Twitter account Flickr account YouTube account
  9. 9. Preparing Your Content Key Terms! Key Terms! Key Terms! Use Google Keyword Tool to Research good key terms (AKA keywords/tags) Use them in: Blogs: In post body, within titles, as categories and tags Social networking: In profiles, postings, and status upgrades Images and Video Clips: In file names, descriptions, and tags
  10. 10. Implementing and Optimizing Tools: Blogs What is a Blog? Chronological and categorized list of entries A blog is an RSS feed What is an RSS feed? RSS=Really Simple Syndication A “simple” way to subscribe to information New entries are “fed” to subscribers automatically Think of it as a steady stream or flow of information...
  11. 11. Implementing and Optimizing Tools: Blogs Options for starting a blog: Host it yourself (WordPress.org) Free or nearly free options: WordPress.com Typepad.com Blogger.com
  12. 12. Implementing and Optimizing Tools: Blogs Optimizing your blog: Remember your key terms Add your blog to FeedBurner.com Use a good search engine optimization plugin Add to many blog directories like Technorati Make it easy for others to subscribe and share...
  13. 13. Blog Subscription Options (email or feed readers)
  14. 14. Subscribing to a Blog via Email (what the subscriber sees)
  15. 15. Subscribing to a Blog via Feed Readers (same post in a feed reader)
  16. 16. Implementing and Optimizing Tools: Social Networking (Facebook, LinkedIn) Represent yourself authentically Follow submission guidelines Join or start groups Use key terms in your profiles Use applications to enhance your presence Know the difference between a Facebook Profile and a Facebook Page...
  17. 17. A Facebook Page is for Your Business (www.facebook.com /business)
  18. 18. A Facebook Profile is for You
  19. 19. An Optimized Profile (LinkedIn)
  20. 20. An Optimized Profile (LinkedIn - further down the page)
  21. 21. An Optimized Profile (LinkedIn - further still down the page) Fill in all sections, include key terms, join groups, highlight businesses and experience...
  22. 22. Implementing and Optimizing Tools: Micro-Blogging (Twitter) As a blogging tool: used for posting short posts or updates As a social network: used to interact in real-time Businesses and individuals gain “followers”
  23. 23. Implementing and Optimizing Tools: Micro-Blogging (Twitter) Keep a consistent message Use key terms in posts to aid in search Utilize directories like WeFollow.com Utilize tools like TweetDeck and HootSuite Tastefully personalize your page using a tool like twitbacks.com Use attribution when posting other's information
  24. 24. Twitter Profile
  25. 25. Twitter Post Optimized for “longevity”
  26. 26. Implementing and Optimizing Tools: Media Communities (Flickr and YouTube) Share images on Flickr & Video on YouTube Use key terms in: Files names Descriptions Tags Meta information Landing pages Create playlists on YouTube even if you don't have video of your own
  27. 27. Dalton Publishing's Flickr Account (long file names and descriptions that include key terms)
  28. 28. Dalton Publishing's YouTube Playlists (collection of video clips, not necessarily theirs)
  29. 29. Integrating Your Social Web Presence Social Web is an integrated system Make your tools work together using: RSS feeds Widgets & Badges Applications & Plugins
  30. 30. Integrating with RSS Feeds (example of feeding other social sites into Facebook)
  31. 31. Integrated Facebook Profile (shows blogs and Flickr images that are fed in)
  32. 32. Integrating with Widgets & Badges (shows a Flickr badge, YouTube embedded gallery widgets, upcoming.org events widget, and FriendFeed widget)
  33. 33. Integrating with Applications (Facebook page with Flickr, RSS feed/blog, YouTube, and Bookshare applications)
  34. 34. What we have done so far... Created our strategy Prepared our content Implemented and optimized our tools Integrated our tools
  35. 35. Evaluate What is Working Phase out tools that are not working Integrate & optimize new tools carefully Keep abreast of new features in existing tools Be your own best judge of what is working and what is not...
  36. 36. Case Studies
  37. 37. Interactive Austin 2009 Objective – Increase IA09 conference visibility and attendance Strategy – Use traditional online marketing and social media tools, including Twitter, LinkedIn and Facebook Result – Gained visibility by over 2.4 million Twitter followers – Increased event attendance by 100 new attendees
  38. 38. Dell Factory Outlet loves Twitter Objective – Boost sales of Factory Outlet specials using Twitter as a channel Strategy – Use Twitter to tweet unique coupon codes Result – Dell sold $500,000 of DFO products directly attributable to the Twitter feed – @DellOutlet has over 547,000 followers
  39. 39. Mercury Mambo Business Development Objective – Hispanic marketing firm wants to demonstrate expertise in Hispanic markets Strategy – Accolades PR assisted with technical set-up, content and strategies of their company blog Result – Firm’s blog gained top 5 Hispanic marketing blog status – Blog helped establish agency’s credibility; gained speaking opportunities to provide Hispanic marketing training to PR firms.
  40. 40. Flamingo-A-Go-Go for Planet Cancer Objective – Increase community support, attendance at the annual fundraiser Strategy – Use a combined social media & PR campaign, which could be duplicated in other cities Result – In two months, the charity’s Facebook community grew from 0 to 712 members; 80,000 Twitter followers – Reached fundraising goals and maintained donations while most non-profits experienced 40% decrease in donations
  41. 41. Thank you for participating! Buy the book at these trusted sources or wherever books are sold: Amazon Barnes & Noble IndieBound Cynthia Baker @cynthiabaker AccoladesPR.com & AccoladesCommunications.com cynthia@accoladespr.com Deltina Hay @socialmediapwr & @deltina SocialMediaPower.com & PlumbSocial.com deltina@socialmediapower.com
  42. 42. Upcoming Webinars... We limit the number of Webinar attendees so we can answer as many questions as possible, so they fill up fast... Some of our upcoming Webinars include: Introduction to social media tools and technologies Building an optimized presence in the Social Web Integrating your Social Web presence Register at http://socialmediapower.com/webinars Thank you for your interest! We hope you gained knowledge you can use right away...