You, We And Simplicity: Three Themes for Effective Health Communications

You. We. Simplicity.

But first.

If we are asking employees to be partners, we must treat them as such.

These are employees. http://flickr.com/photos/leia/414244088

These are people. http://flickr.com/photos/labor2008/2761292104/in/set-72157606710482980

Watch the balance. http://flickr.com/photos/ailie/3044966705

Company Family Leaders Me Medical providers Community Coworkers Insurance The health ecosystem.

Employee + 1 Employee + 2

We need to experiment with how we deliver information and to begin with those who are excited about trying new things.

Facilitate the connections. http://flickr.com/photos/dr/2048034334

Create the fun. http://flickr.com/photos/cayusa/2050973691

Who’s in your corner? http://flickr.com/photos/liveu4/2342216842

Simplicity.

Inundating people with mind-boggling data shuts down their ability to think.

Integration + Personalization + Technology

Don’t be Sisyphus. Photo: http://flickr.com/photos/pasukaru76/4307189567

It’s critical to first consider what health challenges people face, what decisions people need to make, and how they make them before developing information to assist.

Recognize stages of change.

Understand the legislation. Photo: http://flickr.com/photos/gi/168406150

Measure what matters. Photo: http://flickr.com/photos/spacesuitcatalyst/536389937

ROI from the trenches • From 4% to 7.5% HDHP enrollment • 92% have the knowledge to discuss treatments with providers • 20% reduction in junk food • 60 TONS of weight lost • 16K idea groups • 47% dropped one risk level

ROI from the research • $3.27:$1.00-medical costs • $2.73: $1.00-absenteeism • 8X more likely to be engaged • 1.8 fewer days absent • 11% higher revenue per employee • 28% higher shareholder returns

fran melmed context communication consulting e: fran@contextcommunication.com p: 215.922.2525 twitter: @femelmed website: contextcommunication.com blog: freerangecomm.com

CoHealth • @co_health • Monthly twitter chats, every third Wednesday from noon to 1 pm EST • cohealth.ning.com

We are just starting.

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You, We And Simplicity: Three Themes for Effective Health Communications

by context communication consulting llc on Feb 19, 2010

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You, We And Simplicity: Three Themes for Effective Health Communications — Presentation Transcript