Employee wellness: Farce or untapped potential?

www.contextcommunication.com
fran@contextcommunication.com
@femelmed
215.922.2525

Employee wellness: Farce or untapped potential?
PEBA Annual Forum, April 2011
Image: eatliver.com

Where’s the love?

It’s not for lack of interest.

Priorities.
Image: Workforce Health Strategies: A multinational perspective, Towers Watson, April 2010

Or lack of proposals.

Plan to! (26%)
Doing it! (53%)
26% Plan to!
Image: Getty images

Enticing…

Motivating.

What gives?

I don’t care!
And I don’t think you really do, either!
Image: Getty images

How do we design for wellness?
Image: http://www.flickr.com/photos/cabeel/3943529840/

#1
Personal

There are many layers of personal.

Life stages.
Image: Rob Kopf

Health risks.
Image: Rob Kopf

Health
profile.
Image: Modified from Edelman

Tell my story.
Image: Thomson Reuters

Remove barriers.
“Reducing copayments for high-value services may provide an alternative to…increasing patient cost-sharing.”

Flex with me.

#2
Social

We live online
Influence
Socially involved = engaged
Peer-to-peer communication
Feedback loop
5 reasons.

Help me connect, learn, share.

Help me have fun.

Test myself.

Find help.

Make a difference.

#3
Mobile

Give me tools.
Image: Healthymagination

Give me power.
“Information has become portable, personalized and participatory.
“Once someone has a mobile device, they’re more likely to use the internet to gather information, share what they find and create new content.”
Susannah Fox, Pew

#4
Emotional

Ease my mind.

#5
Financial

82% of employees are unsure about meeting retirement goals.
15% of plan sponsors believe employees will be ready for retirement.

Reduce my worries.

#6
Environmental

Nudge me.

#7
Political

Affect my world.

Studies, sites, bloggers and more:
Working Well: A global survey of health promotion and workplace wellness strategies (Buck)
Towers Watson twin study: Employee perspectives on health care
MetLife Study of Global Health & Wellness
MetLife 9th Annual Study of Employee Benefit Trends
APA’s Stress in America Study, 2010
Gallup-HealthwaysPartnership
Edelman Health Engagement Barometer
Pew Internet & American Life Project, Susannah Fox, @susannahfox
BJ Fogg, http://bit.ly/i2uxKE
MobiHealthNews
Jane Sarasohn-Kahn, healthpopuli.com, @healthythinker
CoHealth community, freerangecomm.com/cohealth
County Health Rankings
More links: freerangecomm.com/links

www.contextcommunication.com
fran@contextcommunication.com
@femelmed
215.922.2525

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Employee wellness: Farce or untapped potential?

by context communication consulting llc on Apr 20, 2011

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Employee wellness: Farce or untapped potential? — Presentation Transcript