Melcrum final


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  • Since 2006, McKinsey has studied how enterprises use social technologies, which first took hold in business-to-consumer models that gave rise to Web companies such as YouTube and Facebook. Recently, the technologies have been migrating into the enterprise, with the promise of creating new gains to augment those generated by the earlier wave of IT adoptions.Networked companies have greater Market share gains, higher operated margins compared with competitors and more likely to be market leaders.
  • InformationCommunicationCollaborationNetworking
  • Our collaboration platform aka The business network
  • Better awareness of what’s happening on projects you’re working onEasier access to expertiseKeep in touch with colleagues more easilyLess emailEasier to find informationAvoid duplicationFaster and simpler document sharingEasier to manage your projectsIncreasing productivity Enabling a limitless enterprise collaboration Collecting and secure the operational know-how (Knowledge Management) Reducing expenses for the search and finding information Increasing innovation capacity Increasing motivation and loyalty Redefining the corporate culture
  • Not cascading information, but opening communication channels between all employees without hierarchical censorship. Not just more, but better communication  knowledge sharing  innovation process
  • Wehaveendlesschoicesofdistributingandreceivinginformation, creatingandsharingknowledge, savingdata. Don‘tlimitthechoice, but selectwhat‘sinterestingforyourreaders: The Flipboard,pinterestugcnewsportalA glimps into…Do not control, but mediate, enable, support, explain, show, coach, train, network.Integrate the use of Web 2.0 into employees’ day-to-day work activities. > In the workflow NOT above the workflowDrive adoption and usage > Education, Training, CommunicationApply Web 2.0 technologies to interactions with customers, business partners, and employees. > Employees are your number one source of knowledgeFocus on providing an easy & intuitive user experience. > The Apple factor (simplicity vs. freedom)Do not only acquire infrastructure, but on deployment and implementation Break down the barriers to organizational change > Don’t just deploy but BE Enterprise 2.0
  • Leadership coaching  Leadership 2.0 Focus on people, not processes. Learn, relearn, unlearn  Tell me and I forget, Teach me and I forget, Involve me and I learn. Become a learning organization
  • CONTENT IS KING; BUT CONTEXT IS GOD!Share knowledgebyopeningcommunicationchannels, rewardingandrecognizingsocialactivitiesChange Manager, HR Manager, Comms Manager, Leadership 2.0 Coach…. The most relevant positiontotransforminto a newwayofworking.Internal Community Manager MasterEvaluate potential new communities across the department/function/etc.Coordinate and lead the community manager‘s networkManage community managers‘ performance and develop themDefine standards and best practices in community managementEnsure collaboration platform governanceProvide coaching
  • Melcrum final

    1. 1. Building a more collaborative workforceFelix EscribanoCollaboration & Knowledge Management at adidas Group
    2. 2. Leadership: Build a Collaborative Culture A New Way of Working We have to work even closer cross-functional together. We also have to change our culture, how we work together. Foster open, non-political and collaborative leadership from the top throughout the organization. The goal here is to create a culture and establish processes and tools centered on collaborating and knowledge sharing to build a learning organization.
    3. 3. Competitive Advantage“Our data show that fully networked enterprises are not only more likely to bemarket leaders or to be gaining market share but also use managementpractices that lead to margins higher than those of companies using the Webin more limited ways.”The result of a networked enterprise, the survey suggests, is higherprofits McKinsey: The rise of the networked enterprise: Web 2.0 finds its payday, 2010
    4. 4. The first steps • Open blogs 52; Closed blogs 31 • Number of open blog posts published in adiweb: 9.847 • 78 closed wikis • 7 Forums • 2.341 adidas Group wiki pages • Comments on Blogs: 6.072 • Blog page views: 8.615.022 • Wiki page views: 3.657.000 • 35.323 users worldwide (Users who have accessed adiweb at least once)
    5. 5. What‘s next? My Workspaces My Profile My Site
    6. 6. Components: My Workspaces “Where my team and I get our work done”My Workspaces Share information and files with colleagues • Share information and files with colleagues Share and discuss team or project updates • Share and discuss team or project updateswork Track completed, in progress and planned • Track completed, in progress and planned work Collaborate on documents • Collaborate on documents maintain a shared knowledge base Create and • Create and maintain a shared knowledge base
    7. 7. Components: MyProfile “Everything about me, my work and my network”My Profile • Let others know who I am and what I do Let others in adidas know who I am and what I do • Share my contact details Share my contact details • Help colleagues colleagues and friends keep track oftrack up to Help and friends keep what I’m of what I’m up to Give people a sense for what I’m really like • Give people a sense for what I’m really like
    8. 8. Components: My Site “My Personal Information Hub”My Site • Latest news from my location, team and adidas group • Updates from projects, teams and colleagues • Fast access to my workspaces and information on my colleagues
    10. 10. Source: THE CURATOR
    11. 11. THE COACH Footer
    12. 12. Source: THE SUPERHERO
    13. 13. THAT‘SIT? What is the goal of (an) Enterprise 2.0?
    14. 14. What is the goal of (an) Enterprise 2.0?
    15. 15. Thank youSource: