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  • 14/10/11
  • Sebastian Schweinsteiger Pavel Datsyuk Sean O'Hair
  • One main goal is to establish a new adidas Group Intranet, based on Microsoft Sharepoint 2010, but also to build up a sustainable Knowledge Management where the identification, retention, sharing and protection of our knowledge is recognized and rewarded. In parallel, we are concentrating on creating the best-in-class User Experience Design and Usability and setting up a change management & training program that addresses the cultural change necessary to establish a collaborative environment in a learning company.
  • What this means is bringing together the different organizational views on the company - by hierarchy, by project & process and by knowledge - building this on one shared technical infrastructure and establishing a culture, that enables and fosters collaboration and the sharing of knowledge. The driving force behind the internal use of social media at the adidas Group is the growing desire for collaboration across an increasingly changing workplace and it is becoming fundamental to employee engagement in organizations today. Knowledge Management, project management, decision-making, etc. are put on a new basis, which requires new communication structures based on close collaboration.
  • The labour world has changed greatly in times of globalization as employees at corporations must be able to connect across time zones and national borders technically, to continue being creative and innovative. We relate to each other every day, exchange information, are curious, and solve problems together. In fact, it’s through communication that collaboration and cooperation occur. The value of Enterprise 2.0 doesn’t simply lie in its technological innovations; it lies in its function as a multiplier and intensifier of human communication behaviour.
  • The labour world has changed greatly in times of globalization as employees at corporations must be able to connect across time zones and national borders technically, to continue being creative and innovative. We relate to each other every day, exchange information, are curious, and solve problems together. In fact, it’s through communication that collaboration and cooperation occur. The value of Enterprise 2.0 doesn’t simply lie in its technological innovations; it lies in its function as a multiplier and intensifier of human communication behaviour.
  • To survive, complex organizations will need to make the best use of their existing knowledge. It is not anymore about more, but better. Not about less complexity, but more creativity. Not more information storage, but more knowledge sharing. Not about diversification, but integration. Less siloed hierarchies, more collaborative Project Management.
  • BUT: Enterprise 2.0 will not create an open, transparent work environment by itself. It is wholly dependent on having a positive and communication culture in the first place. Consideration of the cultural impact on overall acceptance and adoption of Enterprise 2.0 is critical. True collaboration highly depends on individual preferences and team participation. It’s about how to deal with individual preference, habits, experience, age, background, education, characters and establish a common experience that fits everyone, or at least the majority.
  • BUT: Enterprise 2.0 will not create an open, transparent work environment by itself. It is wholly dependent on having a positive and communication culture in the first place. Consideration of the cultural impact on overall acceptance and adoption of Enterprise 2.0 is critical. True collaboration highly depends on individual preferences and team participation. It’s about how to deal with individual preference, habits, experience, age, background, education, characters and establish a common experience that fits everyone, or at least the majority.
  • Results from The Social Intranet Study (1401 respondents from across the globe; conducted by Prescient Digital Media in association with the IABC Research Foundation in June 2011) “ Too many organizations are relying on out-of-the-box SharePoint and free, open source solutions, with little thought or execution on the needs and requirements of the organization and its’ users. And technology is only one-third of the equation; a successful intranet requires two-thirds people and process (in fact, technology is really only an enabler, but when it’s poorly deployed, it works poorly for all). Change management is tantamount to success: social media will only work were properly deployed with the requisite education, communications, and promotion. It is not enough to merely build it and hope “they will come.”
  • Integrate the use of Web 2.0 into employees’ day-to-day work activities. > In the workflow NOT above the workflow Drive adoption and usage > Education, Training, Communication Break down the barriers to organizational change > Don’t just deploy but BE Enterprise 2.0 Apply Web 2.0 technologies to interactions with customers, business partners, and employees. > Employees are your number one source of knowledge Focus on providing an easy & intuitive user experience. > The Apple factor (simplicity vs. freedom)
  • One main goal is to establish a new adidas Group Intranet, based on Microsoft Sharepoint 2010, but also to build up a sustainable Knowledge Management where the identification, retention, sharing and protection of our knowledge is recognized and rewarded. In parallel, we are concentrating on creating the best-in-class User Experience Design and Usability and setting up a change management & training program that addresses the cultural change necessary to establish a collaborative environment in a learning company.
  • Information Communication Collaboration Networking
  • Information Communication Collaboration Networking
  • The ability of providing a system integrating a learning network of data and people will change the way organizational structures exchange, develop and innovate not merely content, but the context they are part of. “ Humans are social animals, spinning intricate webs of relationships with friends, colleagues, neighbours and enemies. These networks have always been with us, but the advance of networking technologies, changes to our interconnected economy and an altering job market have super-charged the power of networking, catapulting it to the heart of organizational thinking.” (Foreword: Network Citizens).
  • The ability of providing a system integrating a learning network of data and people will change the way organizational structures exchange, develop and innovate not merely content, but the context they are part of. “ Humans are social animals, spinning intricate webs of relationships with friends, colleagues, neighbours and enemies. These networks have always been with us, but the advance of networking technologies, changes to our interconnected economy and an altering job market have super-charged the power of networking, catapulting it to the heart of organizational thinking.” (Foreword: Network Citizens).

Transcript

  • 1. What is the goal of (an) Enterprise 2.0? Felix Escribano Collaboration & Knowledge Management at adidas Group
  • 2. AGENDA What is the goal of (an) Enterprise 2.0? Our Enterprise 2.0 Vision Look into a crystal ball The Goal The Challenge Who we are
  • 3. MAIN BRANDS What is the goal of (an) Enterprise 2.0?
  • 4. THE ADIDAS GROUP AT A GLANCE What is the goal of (an) Enterprise 2.0? Group Revenue* * at 31.12.2010 Net income Employees worldwide Subsidiaries Important locations Partner of major sports events 2010 FIFA Football World Cup TM , 2012 Olympic Games Herzogenaurach, Amsterdam, Moscow, Portland, Canton,Montreal, Carlsbad, Hong Kong, Shanghai, Tokyo, Panama City € 12 bn € 567 m 46.353 169
  • 5. LEADING EMPLOYER What is the goal of (an) Enterprise 2.0? The Team Growing number of employees: more than 46,300 worldwide Chosen as one of the most appealing employers in Europe Employees from more than 50 nations working at World of Sports
  • 6. LEADING EMPLOYER What is the goal of (an) Enterprise 2.0?
    • Fortune Magazine “Most Admired Companies 2010”
    • Universum “European MBA Survey 2010”
    • Business Week “Hottest Employer List 2010”
    • Asia‘s Best Employer Award (adidas Singapore)
    • WirtschaftsWoche “Young Talents’ Top Employers Germany“
    • Top Employeurs France 2011
    As an employer of choice, the adidas Group has been included into top positions within several rankings around the world: Within the adidas Group, it's all about the people – that‘s why w orking within the adidas Group is much more than a job. It’s where employees have the opportunity to shape the future of sport.
  • 7. AGENDA What is the goal of (an) Enterprise 2.0? Our Enterprise 2.0 Vision Look into a crystal ball The Goal The Challenge Who we are
  • 8. CORPORATE MISSION What is the goal of (an) Enterprise 2.0? The adidas Group strives to be the global leader in the sporting goods industry with sports brands built on a passion for sports and a sporting lifestyle.
  • 9. What is the goal of (an) Enterprise 2.0?
  • 10. What is the goal of (an) Enterprise 2.0? A vision to become a true Learning Organisation , an organisation that facilitates the learning of its members and continuously transforms itself and where collaboration and the sharing of knowledge is recognized and rewarded. Enterprise 2.0 Vision
  • 11. The first steps What is the goal of (an) Enterprise 2.0?
    • Open blogs  60; Closed blogs 24
    • 64 closed wikis
    • 1.908 adidas Group wiki pages
    • Comments> Wikis: 446, Blogs: 4349
    • Blog page views: 7.847.273
    • Wiki page views: 3.103.590
    • 32.401 users worldwide (Users who have accessed adiweb at least once)
    Ask The Management, a forum to ask business-related questions to top management, 1.200 questions answered.
  • 12. What is the goal of (an) Enterprise 2.0? "The future Intranet takes the results of the Employee Engagement Survey into account, where employees strongly suggested more cross-Group collaboration. It will also support the goals of the Group’s strategic business plan Route 2015 by being people centred and providing more speed and efficiency. Therefore, the new Intranet will be a true Business Network in the direction of a "social" Intranet - a collaborative environment supporting a learning company.“ Christian Kuhna, Collaboration & Knowledge Management
  • 13. What is the goal of (an) Enterprise 2.0? "Never stand still, and always be willing to learn."
  • 14. AGENDA What is the goal of (an) Enterprise 2.0? Our Enterprise 2.0 Vision Look into a crystal ball The Goal The Challenge Who we are
  • 15. What is the goal? What is the goal of (an) Enterprise 2.0? „ The goal is to make money today… … AND tomorrow.“ Source: http://www.flickr.com/photos/86819618@N00/13217704
  • 16. Competitive Advantage What is the goal of (an) Enterprise 2.0? McKinsey: The rise of the networked enterprise: Web 2.0 finds its payday, 2010
  • 17. Competitive Advantage What is the goal of (an) Enterprise 2.0? McKinsey: The rise of the networked enterprise: Web 2.0 finds its payday, 2010 “ Our data show that fully networked enterprises are not only more likely to be market leaders or to be gaining market share but also use management practices that lead to margins higher than those of companies using the Web in more limited ways.” The result of a networked enterprise, the survey suggests, is higher profits
  • 18. What is the goal of (an) Enterprise 2.0? State of the Media: The Social Media Report Q3, 2011 by Nielsen
  • 19. What is the goal of (an) Enterprise 2.0?
  • 20. What is the goal of (an) Enterprise 2.0? Not less complexity… … but more creativity!
  • 21. Talking numbers What is the goal of (an) Enterprise 2.0? Gartner Research By 2014, social networking services will replace e-mail as the primary vehicle for interpersonal communications for 20 percent of business users. Burson Marsteller More than three-quarters (79 percent) of the Fortune Global 100 companies are using at least one of the most popular social media platforms McKinsey in 2010, nearly two-thirds of respondents at companies say they will increase future investments in E 2.0 technologies, compared with just over half in 2009 Gartner Research By 2012, over 50 percent of enterprises will use activity streams that include microblogging Tower Watson Communication Report Highly effective communicators are using social media tools 2-3 times more than the low-effectiveness group of companies to reach employees “ Enterprise 2.0” study for the EC DG INFSO Pfizer states that 76% of decision makers were saving more than 30 minutes a week thanks to the tools implemented Newsgator A simple 2 percent reduction in email volume could save a Fortune 100 manufacturing company $2.6 million per year
  • 22. AGENDA What is the goal of (an) Enterprise 2.0? Our Enterprise 2.0 Vision Look into a crystal ball The Goal The Challenge Who we are
  • 23. What is the goal of (an) Enterprise 2.0?
  • 24. What is the goal of (an) Enterprise 2.0?
  • 25. Meet the dark side What is the goal of (an) Enterprise 2.0?
  • 26. What is the goal of (an) Enterprise 2.0? McAfee (2009) states that according to lead companies he interviewed, users resistance is the single greatest barrier to enterprise adoption. He suggests that the main “competitor” to E20 tools is e-mail, which is the single most used Internet application, therefore being particularly hard to substitute. A recent survey by Forrester (2010) argues that while fully 50% of business make use of Enterprise 2.0 software, “employees access remains low”. The E20 adoption council (2009) reports that 72% of organizations reported resistance from users, and only 32% overcame it.
  • 27. What is the goal of (an) Enterprise 2.0?
  • 28. What is the goal of (an) Enterprise 2.0? "If you want a job done well, you must first create the right conditions for it."
  • 29. What is the goal of (an) Enterprise 2.0?
  • 30. What is the goal of (an) Enterprise 2.0? My Site My personal homepage
  • 31. What is the goal of (an) Enterprise 2.0? My Profile Everything about me, my work & my network
  • 32. AGENDA What is the goal of (an) Enterprise 2.0? Our Enterprise 2.0 Vision Look into a crystal ball The Goal The Challenge Who we are
  • 33. What is the goal of (an) Enterprise 2.0? "If you are not in favour of new things or trying new things, at least don't be against them."
  • 34. More integration, less silos: The end of external vs. internal What is the goal of (an) Enterprise 2.0?
  • 35. More integration, less silos: The end of external vs. internal What is the goal of (an) Enterprise 2.0?
  • 36. What is the goal of (an) Enterprise 2.0?
  • 37. Thank you! What is the goal of (an) Enterprise 2.0? "We should ask what organizational hierarchies are based upon: The knowledge you keep or the knowledge you share.“ Felix Escribano www.felmundo.de twitter.com/felmundo www.gplus.to/felmundo