Creating Web Resources
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Creating Web Resources



Presented to the Oregon Department of Health before beginning the and projects.

Presented to the Oregon Department of Health before beginning the and projects.



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  • More powerful than a locomotive, able to circle the globe in a single bound! “Freedom of press belongs to those who own one” -- now almost everyone owns one!
  • In our lifetimes, we have witnessed two major revolutions in media distribution, desktop publishing in 1985 and the web in the mid-90s.
  • Boomers and beyond use Traditional Media more, 40 and younger are drawn to New Media. Traditional Media = PUSH media, New media = PULL media
  • What do people want to know about your project (pull), plus what you WANT them to know(push).
  • Podcasting is simply an audio or video file that you can listen to or watch online or download to your i-pod or mp3 player.

Creating Web Resources Creating Web Resources Presentation Transcript

  • Creating a useful web resource Planning for website success Fellene Gaylord, Sirius Media [email_address]
  • How People Use the Web
    • 91% use a search engine to find information
    • 78% research a product online before buying it
    • 66% visit government websites
    • More people look to the internet as their primary source for science information than newspapers, magazines and radio
    According to the PEW Internet and American Life Project
  • Mass Communication
    • Traditional Media
    • Print Newsletters
    • Press Releases
    • Ads in local media
    • Media coverage
    • Phone book listings
    • TV ads
    • Surveys
    • New Media
    • Webpage
    • Email newsletters
    • Web ads
    • Podcasts
    • RSS feeds
    • Blogs
    • Short videos
  • Content Makes it Work
    • Name of agency
    • Contact name
    • Hours open
    • Services provided
    • Contact Info
    • Location
    • Maps/directions
    • Bus trip plan links
    • Contact form
    • Email links
    • Text messaging access number
    • Photos?
  • Garbage In, Garbage Out
    • Out-of-date information persists
    • Creates mistrust in site info
    • Can create a backlash
    • Can increase resistance to site adoption
    • Take down any old web pages
    • Databases make this task easier
  • Bells and Whistles
    • Interactive maps
    • Online surveys
    • You Tube type videos
    • Podcasting
      • Meetings
      • Lectures
      • Interviews
    • Screensavers
      • Marketing promos
      • Free giveaways
      • Commemoratives
    • Cell text messages
    • Activities for kids
      • Coloring pages
      • Interactive puzzles
      • Animations
  • Site Considerations
    • Identify target audience
    • Determine how they will use the information
    • Usability
    • Accessibility
    • Search engine optimization
    • Browser compatibility
    • Multi-language requirements
    • Coordination with client’s web presence
    • Cross-linking on internal pages
    • Incoming links from partner websites