Business Of Software Summary

Slide 1: …a summary Félix-Étienne Trépanier http://felixflog.blogspot.com/

Slide 2: Disclaimer • What is mentioned in this slide show is my personal interpretation of the speaker's original presentation done at the Business of Software conference.

Slide 3: Business of Software Speakers Guy Kawasaki Dan Nunan Tim Lister Matt Mason Bill Buxton Rick Chapman Eric Sink Jennifer Aaker Alberto Savoia Hugh MacLeod Joel Spolsky Jeffery Pfeffer

Slide 4: Guy Kawasaki Innovation • Make meaning • Jump to the next curve • DICEE – Deep, intelligent, complete, elegant, emotive • Churn • Niche

Slide 5: Bill Buxton Design Development is broken, no proper design • Design is sketch, not code • • Sketch is about exploring, not deciding • Bring technical people early • Hide the Wizard

Slide 6: Eric Sink Marketing for Geeks • Marketing is what to build and how to talk about it • We (geeks) suck at marketing because – We are proud – We believe that we are normal – We think black and white

Slide 7: Alberto Savoia Crappy Code • 90% of code is crap, crappy code is – Someone else’s code – Poorly documented – Poorly tested – Too complex • CRAP metric – crap(m) = comp(m)^2[1-cov(m)]^3 + comp(m) • Crap4j

Slide 8: Matt Mason Piracy • Pirates look for gaps outside the market • Piracy is a market signal • Letting other copy/change your work is productive • Innovation happens when there are no copyrights • Compete with pirates, do not fight them

Slide 9: Jennifer Aaker Branding • The brand defines the product’s personality • This personality defines the B2C relationship • The first interaction is of disproportionate importance • Branding works internally as well

Slide 10: Hugh MacLeod Social Objects The English tailor blog • Kula • • The South African winery • Geeks are getting more culturally relevant

Slide 11: Jeff Pfeffer Knowledge to Action • Action and knowledge often don’t match • What will you do different?

Slide 12: Appendices http://www.businessofsoftware.org/ • • http://blog.guykawasaki.com/ • http://www.billbuxton.com/ • http://software.ericsink.com/ http://www.crap4j.org/ • http://thepiratesdilemma.com/ • • http://www.gapingvoid.com/