Brand together: How companies use online co-creation to guide the branding process
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Presented at the Transform Conference 10/2011 in London. ...
Presented at the Transform Conference 10/2011 in London.
Brand together: How companies use digital tools (such as online co-creation) to guide the branding process
What are the benefits of co-creating your brand strategy with your stakeholders?
What works and what doesn’t?
Drawing on their work with Diageo, Volvic and Kraft, Promise Communities, the online division of the co-creation consultancy Promise, will share their experiences of what has worked well – and what hasn’t. They will also leave you with five golden rules that will apply to any co-creative branding process that is facilitated online.
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