Neuroplasticity & technology
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Neuroplasticity & technology

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An introduction to the concept of neuroplasticity, and some examples of how technology (such as the internet, mobile technology and social media) is rewiring our brains.

An introduction to the concept of neuroplasticity, and some examples of how technology (such as the internet, mobile technology and social media) is rewiring our brains.

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Neuroplasticity & technology Neuroplasticity & technology Presentation Transcript

  • © Copyright 2014 HeyHuman Agency Limited trading as HeyHuman. All rights reserved. Neuroplasticity
  • © Copyright 2014 HeyHuman Agency Limited trading as HeyHuman. All rights reserved. What is it?  ‘Neurons that fire together wire together’  The brain's ability to reorganize itself by forming new neural connections
  • © Copyright 2014 HeyHuman Agency Limited trading as HeyHuman. All rights reserved. “Your brain — every brain — is a work in progress. It is “plastic.” From the day we’re born to the day we die, it continuously revises and remodels, improving or slowly declining, as a function of how we use it.” Michael Merzenich, Ph.D
  • © Copyright 2014 HeyHuman Agency Limited trading as HeyHuman. All rights reserved. How’s it work? (The Science)  Synaptic plasticity – changes in the strength of synapse connections  Synaptogenesis – Creation and removal of whole synapses  Neuronal migration – Neural connections moving to different areas of the brain  Neurogenesis – Creation of neurons
  • © Copyright 2014 HeyHuman Agency Limited trading as HeyHuman. All rights reserved. Why is it important?  Bill Bernbach used to talk about “the unchanged man” in the 50s – this is no longer relevant  The pace of change with technology is faster than ever – never in history have our behaviours transformed so much, so quickly – we now check our mobiles 150 times a day  Mobile connectivity, ubiquitous access to information, and completely new ways to communicate are all fundamentally changing our brains – we think differently as a result of our behaviours  This means brands are speaking to different people to the past, who behave and think in different ways
  • © Copyright 2014 HeyHuman Agency Limited trading as HeyHuman. All rights reserved. Examples
  • © Copyright 2014 HeyHuman Agency Limited trading as HeyHuman. All rights reserved. We have worse impulse control  A 2013 study found video games can inhibit players' ability to rein in impulsive or aggressive behaviour  Researchers concluded that forcing players to make snap decisions in violent situations made them more likely to react with immediate, unchecked hostility in real life
  • © Copyright 2014 HeyHuman Agency Limited trading as HeyHuman. All rights reserved. We dream in colour  In 2008, a study found that adults over the age of 55 who had grown up in a household with a black and white television set were more likely to dream in black and white  Younger participants, who grew up in the age of Technicolor, nearly always experienced their dreams in colour
  • © Copyright 2014 HeyHuman Agency Limited trading as HeyHuman. All rights reserved. Our memories are worse  In 2007, a neuroscientist polled 3,000 people and found that the younger respondents were less likely to remember standard personal information, such as a relative's birthday or even their own phone number
  • © Copyright 2014 HeyHuman Agency Limited trading as HeyHuman. All rights reserved. …but we can improve them  IMPACT study of AARP Brain Fitness software showed that on average people made an improvement in their memory equivalent to 10 years  Participants successfully increased their auditory processing by 131%  3/4 users reported significant positive changes in their lives
  • © Copyright 2014 HeyHuman Agency Limited trading as HeyHuman. All rights reserved. We create more  Tech makes it easier for artists and non-artists alike to engage with creative media  Author Clay Shirkey argues that the Internet enhances the excess hours and brain power we can devote to pursuing activities and goals we enjoy  Social media sharing encourages us to create and share things of our own
  • © Copyright 2014 HeyHuman Agency Limited trading as HeyHuman. All rights reserved. We have better visual skills  A 2013 study found that first-person shooter video games boost decision- making and visual skills  These games force players to make snap decisions based on visual cues, which enhances visuospatial attention skills  Gamers are also better at detecting contrast between objects in dim environments