KCB201 Online Communities

Slide 1: c re a tiv e in d u s trie s Happy Together? ‘All the Love Together’ by marie-ll under Creative Commons Attribution-NonCommercial-ShareAlike 2.0, http://flickr.com/photos/grrrl/96473317 creativeindustries.qut.com

Slide 2: c re a tiv e in d u s trie s http://www.facebook.com/applications/ creativeindustries.qut.com

Slide 3: c re a tiv e in d u s trie s Source: Farnham, S. (2008). The Facebook Application Ecosystem. O’Reilly. Ecosystem. creativeindustries.qut.com

Slide 4: c re a tiv e in d u s trie s Zeitgeist Flickr folksonomy: http://flickr.com/photos/tags/ creativeindustries.qut.com

Slide 5: c re a tiv e in d u s trie s http://www.couchsurfing.com/ ‘Couch surfing’: http://www.youtube.com/watch?v=CTFOsXor0Q8 creativeindustries.qut.com

Slide 6: c re a tiv e in d u s trie s ‘Participate in Creating a Better World, One Couch at a Time’ ‘Couchsurfing’ http://www.youtube.com/watch?v=_6Rrao08bC4 creativeindustries.qut.com

Slide 7: c re a tiv e in d u s trie s CouchSurfingWiki http://wiki.couchsurfing.com/ ‘Hello, Is It Me You’re Looking For?’ o Look for a host with similar interests. o Read their profile to see if you’re compatible. o Try to contact newer & less busy hosts to increase your chances. o If travelling with friends, make sure they have profiles. o Get verified! ‘Slouch on the Couch’ by sparktography, CC BY-NC 2.0, http://flickr.com/photos/sparktography/65005867/ creativeindustries.qut.com

Slide 8: c re a tiv e in d u s trie s Virtual Community  ‘Social aggregations that emerge from the Net when enough people carry on public discussions long enough, with sufficient human feeling, to form webs of personal relationships in cyberspace’ (Rheingold, 1994) ‘Togetherness’ by Mexicanwave, CC BY-NC-ND 2.0, http://flickr.com/photos/mexicanwave/101273198/ creativeindustries.qut.com

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Slide 10: c re a tiv e in d u s trie s Virtual Communities ‒ Usenet ‒ Blogs: LiveJournal, Xanga, Blogger ‒ Comics: UserFriendly, Ctrl+Alt+Del, Piled Higher and Deeper ‒ Internet Fora: The WELL (Whole Earth 'Lectronic Link), The Meta Network ‒ IM: ICQ, AIM, Windows Live Messenger ‒ MMORPGs: WoW, EverQuest, Guild Wars ‒ MOOs: LamdaMOO ‒ News: Slashdot, BoingBoing, CurrentTV, Digg ‒ P2P: Napster, Limewire, SoulSeek, Morpheus, KaZaa ‒ Social Networking: MySpace, Facebook, Bebo, Orkut ‒ Virtual Worlds: Second Life, The Sims ‒ Wikis: Wikipedia, PBWiki, WikiWikiWeb creativeindustries.qut.com

Slide 11: c re a tiv e in d u s trie s Communis = Common, Public, Shared • ‘Sense of (Virtual) Community’: • Feelings of membership; • Feelings of influence; • Integration and fulfilment of needs; • Shared emotional connection. (McMillan & Chavis, 1986; Blanchard & Markus, 2003) creativeindustries.qut.com

Slide 12: c re a tiv e in d u s trie s Commons-Based Creativity ‒ Yochai Benkler (2006) ‘Commons-Based Peer Production’: ‒ Linux ‒ Wikipedia: ‘free knowledge for free minds’ ‒ Flickr’s collaborative efforts http://www.flickr.com/groups/remix explains its philosophy as follows: 'put simply: we are here to draw upon the freedom of the commons, the talent of our community, and the depth of our imaginations. and that is all very fun.’ http://www.krazydad.com/squaredcircle/ creativeindustries.qut.com

Slide 13: c re a tiv e in d u s trie s Commons-Based Creativity ‒ Rip, Mix, and Share ‒ Open APIs: Mashups 1. ‘exhibition-ism’ by striatic, CC BY-SA 2.0, http://flickr.com/photos/striatic/4139 2. ‘Striatic Remixed: Exhibition-ism II’ by Eric Rice, CC BY-NC-ND 2.0, http://flickr.com/photos/ericrice/420 3. ‘striatic in photoshop’ by zen, CC BY-NC-SA 2.0, http://flickr.com/photos/zen/116641 creativeindustries.qut.com

Slide 14: c re a tiv e in d u s trie s A Swarm of Angels ‘ Remixing Cinema’ http://aswarmofangels.com/ creativeindustries.qut.com

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Slide 16: c re a tiv e in d u s trie s Shared Space Verkeersbordvrij (Monderman): Removing the Rules • ‘What are the technical tools and social structures that inspire people to act humanely online?’ Zittrain (2008, p. 126) ‘Everybody is connected to everybody else, all data that can be shared will be shared: get used to it.’ Eben Moglen ‘sharing is caring’ by imagesbyk2 Photography, CC BY-ND 2.0, http://www.flickr.com/photos/imagesbyk2/27263706/ creativeindustries.qut.com

Slide 17: c re a tiv e in d u s trie s Why Participate? ‒ ‘Social psychology has found that people join groups in general for both feelings of affiliation and belonging as well as for information and aid in goal achievement.’ (Ridings & Gefen, 2004) ‒ Self/other motivational framework (Hemetsberger, 2003) advocacy, altruism, belonging, challenge, collaboration, competency, connection, control, egoism, egotism, emotional support, empathy, equity, fairness, hedonic value, identity, information, knowledge, moral obligation, power, reciprocity, reputation, self-efficacy, self- expression, skills, social significance, wisdom creativeindustries.qut.com

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Slide 19: c re a tiv e in d u s trie s Bonds of Trust ‒ ‘Social capital’: Robert Putnam’s (1995) Tuning In, Tuning Out: ‘features of social life - networks, norms, trust - that enable participants to act together more effectively to pursue shared interests’ (2000) Bowling Alone  innovation & sharing http://www.gapingvoid.com/virtual%20online%20community2.jpg creativeindustries.qut.com

Slide 20: c re a tiv e in d u s trie s Wikipedia Fraud ‒ ‘EssJay, a Wikipedia editor understood by the site and its users to be a tenured professor of religion at a private university with expertise in canon law, was in fact a 24 year old from Kentucky called Ryan Jordan with no higher educational qualifications to speak of.’ James Doran, Times Online, 6 March 2007 Wilcox, http://www.theage.com.au/news/web/pms-staff-edited-wikipedia/2007/08/23/1187462443308.html?page=2 creativeindustries.qut.com

Slide 21: c re a tiv e in d u s trie s Wii’re Not Amused ‒ Yahoo!’s ‘Brand Universe’ portal ‒ Violation of Flickr/API TOS/ CC NC licences? ‒ ‘Flickr off’ civil disobedience ‒ Nintendo-endorsed? Branding? ‒ Stewart Butterfield’s response: ‘Even if it is legal, that doesn't mean it should be happening. If it's something that makes people who use Flickr feel taken advantage of or exploited, it is not http://wii.yahoo.com/ something that should be done.’ http://www.flickr.com/help/forum/32752/page3/ creativeindustries.qut.com

Slide 22: c re a tiv e in d u s trie s Flickrsoft ‘Microsoft: Keep Your Evil Grubby Hands Off Flickr’ http://www.flickr.com/groups/microsoft-keep-your-evil-grubby-hands-off-our-flickr/ creativeindustries.qut.com

Slide 23: c re a tiv e in d u s trie s Switching Costs http://www.smugmug.com/ vs http://www.ipernity.com/ ‒ Site Stickiness/ Barriers to Exit  Value of social network ‒ Clay Shirky’s ‘social fiction’ on ownership of surrounds ‒ Platform alternatives? creativeindustries.qut.com

Slide 24: c re a tiv e in d u s trie s @ Rachel Cobcroft Institute for Creative Industries and Innovation Ph. +61 7 3138 9593 Skype felixfortytwo Email rachel@creativecommons.org.au Flickr http://www.flickr.com/photos/felix42 MySpace http://www.myspace.com/felixfortytwo del.icio.us http://del.icio.us/felix42 creativeindustries.qut.com