Your SlideShare is downloading. ×
0
Presentation Conv.
Presentation Conv.
Presentation Conv.
Presentation Conv.
Presentation Conv.
Presentation Conv.
Presentation Conv.
Presentation Conv.
Presentation Conv.
Presentation Conv.
Presentation Conv.
Presentation Conv.
Presentation Conv.
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Presentation Conv.

25

Published on

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
25
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • Product formCategory…budget
  • Mention extremes. Converse and talk about other like nike as an example…
  • Own stores – other retailers like top shop. Independent shops, Own website but others like asos, cloggs, Office.co.uk, amazonExperience – they do not control the in store experienceIntegrate with e-commerceYou can only buy the customized shoes on their own website. Harm the customer journey.
  • Transcript

    1. BRAND PROPOSITION
    2. BRAND PROPOSITION revel in diversity. Simple shoe, HUGE attitude canvas for self expression Let consumers be who they want to be, they are not represented by the brand, they represent the brand
    3. COMPETITION SNEAKERS SPORTIVE FOOTWEAR BRAND IMAGE BUDGET
    4. LIFESTYLE MODERN COMPETITION HERITAGE FUNCTIONALITY
    5. BIG IDEA “It is not about getting dirt on yourself. It’s about throwing yourself in head first and resurfacing with marks and imperfections that show the commitment of your creative spirit.” blogger raving fan
    6. PURCHASING EXPERIENCE OWN STORE RETAILERS WEBSITE/ONLINE RETAILERS
    7. Strong brand, heritage, stron g vast community & raving fans Google Analytics, Facebook Analytics, brand affinity to results, level of conversations about brand Facebook posts & contests, blog posts with event updates, promotion of rising artists PLANNING Situation Analysis Control Objectives Actions Drive meaningful relationships that spark creativity & inspire advocacy Strategy “DO NOTHING” Tactics Content marketing: blog, FB, Twitter, Instagram..harness earned media, the different subcultures’ image, love of the brand and creativity
    8. - Store window Advertising Consumer manifestation Celebrities CONSIDER - Need for shoes Specific outfit Peer pressure Store window New models - Events - Rubber track studio - Social media - OOH CUSTOMER JOURNEY EVALUATE - Website - Social media - Friends TRIGGER PURCHASE - Own stores - Retailers - E-commerce EXPERIENCE ADVOCATE - Social media
    9. RECOMMENDATIONS EVALUATION Awareness PURCHASE Opinion Consideration Intention Traffic SEM Sales
    10. RECOMMENDATIONS EVALUATION PURCHASE e-commerce customization visual appeal How to get dirty WEBSITE
    11. RECOMMENDATIONS EVALUATION PURCHASE virtual trial underground MOBILE daring
    12. RECOMMENDATIONS PURCHASE EXPERIENCE IN STORE EXPERIENCE

    ×