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Msst600 vsa presentation
 

Msst600 vsa presentation

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    Msst600 vsa presentation Msst600 vsa presentation Presentation Transcript

    • the study of visitors
      Felicia Yu
      October 7, 2010
    • Visitor Studies Association
      “VSA is an international network of professionals committed to understanding and enhancing visitor experience in informal learning settings through research, evaluation, and dialogue.”
      • Founded in 1988
      • Annual conference
      • International membership
      • Publications
    • What is Visitor Studies?
      “the process of systematically obtaining knowledge from and about museum visitors, actual and potential, for the purpose of increasing and utilizing such knowledge in the planning and execution of those activities that relate to the public.” (AAM-CARE)
      Visitor Studies Services
    • Why Do Visitor Studies?
      To learn more about the audience
      Who are they
      What do they come for
      What do they take away
      To better design exhibits and programs for the audience
      To find out whether intended impacts are achieved
      To allocate scarce resources more efficiently
      Carlos Museum, Emory University
    • Basic Types
      Marketing research
      Front-end: planning stages of exhibit or program
      Formative: development and building
      Remedial
      Summative: after exhibit or program is launched
    • Methods
      Observation
      Tracking
      Timing
      Conversations
      Surveys/Interviews
      Focus Groups
      FlaviaSparacino, MIT
      Brown University
      Kevin Redpath
    • For Example…
    • Dena’ina Exhibit
      Anchorage Museum
      Front-end study by Beverly Serrell & Associates, 2008
      Methods: Interviews
      Findings:
      • Wide diversity in prior knowledge
      • Some objects more familiar than others
      • Thought the exhibit was a good idea
    • Beautiful Science
      Huntington Library
      Summative report by Beverly Serrell & Associates, 2009
      Methods: Tracking and timing visitors,interviews
      Findings:
      • Visitors lingered a relatively long time
      • Visitors understood the big idea
      • Many complimented its beauty, organization, and creativity
      Serrell & Associates
      Lacmaonfire.blogspot.com
    • Natural History Dioramas
      Evaluation by S.D. Tunnicliffe & A. Scheersoi, 2010
      Methods: Conversations, interviews, drawings
      Findings:
      4 stages of visitor response: identify, interest, interpret, investigate
      Natural history dioramas can be a useful tool in science education
    • Skyline
      Chicago Children’s Museum
      Summative evaluation by Randi Korn & Associates
      Methods: observation, interviews, in-exhibit documentation
      Findings:
      Nearly all intended impacts achieved
      Children and adults demonstrated greater understanding of concepts
      Gyroscope, Inc.
    • thank you!