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Fc Resume 2009 Ca Rev0111

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  • 1. 78895 Via Trieste Mobile: 760 777-2347 La Quinta, CA 92253 E-mail: ffc313@verizon.net Felice F. Chiapperini MARKETING COMMUNICATIONS / PUBLIC RELATIONS PROFESSIONAL Experienced in marketing, marketing communications, social media marketing, public relations, media relations, advertising, graphics art design, trade show coordination and logistics, and product development. Consistently achieves personal and departmental goals by utilizing hands-on approach to developing strategy and executing plans. Self-starter who takes pride in thorough planning and development in creating and executing marketing plans. Key strengths include ability to manage multiple projects simultaneously, attention to detail, and interdisciplinary skills. Multi-lingual, marketing professional with 20+-year plus record of proven success in a wide variety of industries, including defense, high-tech, government, healthcare and high performing, competitive corporate and entrepreneurial environments. AREAS OF EXPERTISE  Branding/Messaging  Event Marketing Campaigns  Relationship Management  Strategic Planning  Special Event Coordination  Product/Service Development  Trade Show Management & Logistics  Marketing Materials  Social Media Marketing  Website Development  Political Campaign Marketing  Media Relations/Communications PROFESSIONAL OVERVIEW Marketing Consistently achieves business goals in developing specific marketing campaigns to generate market awareness and business development leads Creates branding and messaging for key marketing initiatives with subsequent marketing plans to deliver market exposure Develops and executes corporate and departmental marketing plans. Successfully integrates social media into overall marketing strategies Advertising and Public Relations Works within budget guidelines to successfully develop and implement advertising campaigns for new product introductions Effectively works with in-house and outside advertising agencies to produce advertising, marketing and sales materials Efficiently negotiates and places advertising with publications including trade magazines, newspapers, show programs, etc. Achieves productive working relationships with media- print, radio and television Develops impactful websites to promote product awareness. Trade Show and Special Event Management Experience in planning and implementing all aspects of corporate trade show participation Has resourcefully managed logistics for trade show booths from 10’x10’ up to 40’x60’ Can provide on-site show management for major conventions, seminars, job fairs, user groups, training classes
  • 2. Felice Chiapperini Page Two of Five PROFESSIONAL EXPERIENCE/ACHIEVEMENTSJFK MEMORIAL HOSPITAL (Tenet Corporation) – INDIO, CA 2010Premier healthcare facility owned by Tenet Healthcare Corporation, owns and operates acute care hospitals andrelated health care services.Social Media Marketing ConsultantResponsibility for development and implementation of social media marketing programs per corporate initiative with goal of enhancingawareness of the hospital and its services and that serve the healthcare needs of the community. Successfully developed and implemented facility presence on Face Book, Twitter, YouTube Maintain and update social media sites on an ongoing basis Interact with key facility personnel to strategize marketing initiatives to the community Work within corporate guidelines and parameters regarding patient privacy (HIPAA)ELECT LINDA EVANS LA QUINTA CITY COUNCIL 2010 – LA QUINTA , CA 2010Successful election campaign for appointed incumbent to a 4-year term on the La Quinta City Council.Campaign Marketing Manager (Consulting)Development of campaign marketing materials and marketing strategies and implementation of marketing and public relations initiatives,social media marketing, and special event planning and coordination. Worked closely with the candidate and campaign manager to ensure acohesive branding and implementation of campaign initiatives. Successfully managed election image-building campaign utilizing minimal financial resources Coordinated candidate’s participation in special events Created and maintained campaign web site- www.ElectLindaEvans.com Maintained and updated social media sites on an ongoing basis Developed marketing materials including campaign logo, fliers, etc. Worked with campaign manager, state and local elected officials and civic leaders Worked with local media to provide campaign information in a timely mannerKATHLEEN MCENTEE AND ASSOCIATES LTD. – LA QUINTA, CA 2010When we create your marketing communications plan, we take a completely fresh approach by beginning at the beginning (zero-based planning) with the goal and the product/service to determine the milestones that need to be achieved.Senior Marketing Associate (Consulting)Providing business strategy, to realign your company’s objectives, completely overhaul your brand, or simply invite an objective third-partyopinion to review your company’s operations Updating of marketing materials to distinguish services and rates in competitive market Prepare and distribute press releases on a regular basis Maintain media contacts Develop new web sites or enhance existing. Edit letters and create email blasts to promote market awareness. Use of promotional items to stimulate market interest Maximizing potential of Customer Relationship Management software Provide on-going marketing assistance and marketing counseling
  • 3. Felice Chiapperini Page Three of FivePACIFIC AIR CARGO/ALOHA CONTRACT SERVICES – HONOLULU, HI 2009-PresentProvides exclusive express air cargo service between Los Angeles and Honolulu, including service to Pago Pago and AmericanSamoa utilizing Boeing 747 freighters.Marketing Communications & Business Development ConsultantWorking directly with the CEO to develop and enhance marketing materials and other marketing activities Development of marketing materials and corporate branding to differentiate products and services in competitive market Prepare and distribute press releases on a regular basis Maintain media contacts Enhancing web sites to draw more unique hits Develop and enhance web presence via Social sites and blogs Edit letters and create email blasts to promote sales activity. Design of internal communications pieces, including redesign of employee newsletter Provide on-going marketing assistance and marketing counselingHAWAII AIR CARGO – HONOLULU, HI 2008-PresentServing Hawaii’s air cargo needs for more than a quarter of a century, with service to/from the Mainland U.S., neighbor islandsand beyond.Marketing & Business Development ConsultantWorking with the Vice President of Operations to develop a proactive marketing plan to expand business in Hawaii and Mainland Development of marketing promotions and materials to distinguish services and rates in competitive market Trade show and special event planning Successfully achieved cohesive branding for marketing materials and web site Prepare and distribute media releases Provide on-going marketing assistance and marketing counselingVIASAT, INC. – CARLSBAD, CA 2008-PresentProvider of innovative satellite and other tactical communication products for government, defense and the private sector thatenable fast, secure, and efficient communications.Marketing Communications Consultant/Trade Show CoordinatorResponsibility for marketing activities for Government Systems Division to including trade show management, meeting planning and specialevents. Coordination of participation in various trade shows, including C4ISR, AFCEA/DISA, MilCom etc. Coordination of shipping to/from events Management of show site activities. Successfully achieved cohesive branding for all products exhibited Developed and produced campaign for INFOSEC summit agendaCOACHELLA VALLEY MOSQUITO & VECTOR CONTROL DISTRICT – INDIO, CA 2008Dedicated to enhancing quality of life by providing effective and environmentally sound vector control and disease preventionprograms through research, development, and public awareness.Interim Public Information OfficerServe as media liaison and provide marketing support through development of materials and educational assistance to the community Prepare and disseminate media releases Develop awareness campaign through TV spots, radio and billboard advertising Provide education and community outreach through tours, special events and participation in community programs Work closely with local media, including TV, radio and print Special event planning and coordination
  • 4. Felice Chiapperini Page Four of FiveSHEA HOMES – ACTIVE ADULT – LA QUINTA, CA 2007 - 2008One of the oldest and largest privately held operations in the country, the J.F. Shea Co., Inc. has earned aprominent position among construction companies. Shea’s Trilogy communities represent a new vision for activeadult living. Each Trilogy community offers exceptional opportunities for personal growth, learning and activity.Associate Marketing Manager/Public RelationsResponsibility for development and implementation of marketing programs to drive sales traffic to the community though local initiatives andPR, along with working with the national marketing team to build brand awareness. Successfully managed community and regional marketing campaigns, including special events, sales campaigns and other corporate initiatives. Developed and maintained effective working relationships with brokers, businesses, news media and outside organizations to market the community as a choice for primary or vacation residence Built positive working relationship with local media - TV, radio, print to obtain beneficial PR for community Created and produced professional marketing materials and maintained web siteJFK MEMORIAL HOSPITAL (Tenet Corporation) – INDIO, CA 2004 - 2007Premier healthcare facility owned by Tenet Healthcare Corporation, owns and operates acute care hospitals andrelated health care services.Manager, Marketing & Public Information OfficerResponsibility for development and implementation of marketing and public relations programs that raise awareness of the hospital and itsservices and that serve the healthcare needs of the community. Successfully managed hospital image-building campaign utilizing minimal financial resources Created and produced effective TV and radio ad spots on shoestring budget Built positive working relationship with local media - TV, radio, print to obtain beneficial PR for hospital Created and produced professional marketing materials in-house Served as Public Information Officer Coordinated hospital’s participation in special events Developed and implemented a community lecture, screening and outreach programVIASAT, INC. – CARLSBAD, CA 2001 - 2004Provider of innovative satellite and other wireless communication products for government, defense and the private sector thatenable fast, secure, and efficient communications.Marketing Communications ManagerResponsibility for all marketing activities for Government Systems Division to include press releases, advertising campaigns, marketingmaterials, web site, media relations, trade show management, meeting planning and special events. Effectively migrated all marketing collateral materials from print to electronic (CD), saving $100K in production/printing costs Successfully achieved cohesive branding for all products Developed and produced ad campaign for new product introduction Worked with various divisions on product marketing initiatives Collaborated with management on special events and special projectsTOP IMAGE SYSTEMS – CARLSBAD, CA 1999 – 2001Software provider of end-to-end automated document capture solutions for small and large companies and government entitiesworldwide.Director of MarketingResponsibility for developing and implementing North American marketing activities while working with International marketing department inTel Aviv, Israel to ensure consistency of brand promise. Coordinated all domestic trade shows and user group/training sessions Developed and implemented advertising strategies for successful product introduction into North America Served as marketing liaison with international corporate headquarters (Tel Aviv)
  • 5. Felice Chiapperini Page Five of FiveROMER, INCORPORATED – CARLSBAD, CA 1992 – 1999Portable coordinate measuring machines software, laser scanning equipment and other accessories designed forindustries that need to inspect, measure or reverse engineer work pieces on the shop floor or in the metrology lab.Director of MarketingChief liaison for US and French offices for marketing activities designed to appeal to US audience. Successfully marketed new product technology Aggressively met competitive challenges to product market primacy Collaborated closely with sales management team to develop comprehensive marketing strategies and materials Consistently exceeded marketing goalsLOS ANGELES CONVENTION & VISITORS BUREAU 1982 – 1987Providing tourism and convention services and sales for the Greater Los Angeles area to market the City as adestination for general leisure, conventions, conferences, exhibitions, meetings, and special events.Manager, LAX Visitors CenterOversaw a staff of 23 full and part time employees assisting travelers with tourist information, reservations and other services Successfully opened and managed airport visitors information center Worked closely with city, state and federal agencies Participated in 1984 Summer Olympics team greeting Conducted a series of travel seminars in conjunction with US Travel & Tourism Administration EDUCATION/PROFESSIONAL DEVELOPMENT Bachelor of Arts, Cum Laude Baruch College – City University of New York Proficiency in Microsoft Office, Adobe Creative Suite CS4 (PhotoShop, InDesign, Illustrator) Windows/Mac Multi-Lingual – Spanish, French, Italian U.S. Citizen, Secret Clearance (2001-2005) --Personal and professional references furnished upon request--