Expert content marketer and internet marketing coach Fiona Lewis from Super Savvy Business explains why publishing blog content on a regular basis is not the end goal of content marketing, but only its beginning. She talks about ways of syndicating blog content, and she also touches upon the importance of knowing your keywords. Keyword optimisation is one of the best blog content marketing practices for attracting a targeted audience and getting new leads, Fiona Lewis explains.

1. 0:22 - #1 reason why your blog content fails to attract new leads & prospects 1:00 - Content syndication, the first pillar of content marketing 1:30 - But just before you create your blog content… do this
Hi, Fiona Lewis here from Super Savvy Business.
0:22 - #1 reason why your blog content fails to attract new leads & prospects
Content marketing is not just about producing good quality content on a regular basis. That is really only the very first step of your content marketing strategy. A lot of website owners and business owners fail to understand this, so they put a lot of time and energy into creating content and publishing it on their blog, but then they just stop at that point.
Which is why a lot of the content marketing strategies fail and people give up: they don’t think there could be a good return on investment.
However, what I wanted to point out is that publishing your blog content is just the first step.
Understanding, In Less Than 3 Minutes, The Core Features Of Marketing Your Blog Content

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The very next thing you need to be thinking about doing is marketing your content: letting people know that your content is there.
1:00 - Content syndication, the first pillar of content marketing
You might be asking yourself the question, “How do I do this?” Well it is all about syndication.
Syndication through multiple channels such as social media, forums (getting involved in discussions and perhaps referencing content that is going to add value to that conversation), creating content on other people’s blogs or authority sites where you also might reference or link to content that is on your site.
There is a whole stack of different ways that you can market your blog content.
1:30 - But just before you create your blog content… do this
Of course, there is another essential step in marketing your content. It comes before you even write it or before you publish that content.

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That is doing some keyword research: finding out what your target market are actually searching for on the internet and then giving them information based around those searches.
These keywords will generally be what we call “long tail keywords”, which are keyword phrases that are 3-5 words long. So if you can correctly identify what those long tail keyword phrases are, optimise your blog content properly, which will make it easier for your content to be visible in the Google search results.
So creating content is not just a set and forget process. By following these simple steps you’ll find you get a much better return on investment, you’ll be attracting targeted leads to your website.
Don’t forget that every time you create a piece of blog content it’s like creating another door into your business. And the more doors you have into the business, the more potential customers can walk in and transact with you.
That’s all we have for today. My name is Fiona Lewis and I’ll look forward to seeing you on the next update!

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