Fiko Store

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Fiko Store

  1. 1. My Ideal Business I WS6BY: FELIPE GOMEZ Creative Commerce Project Lead Giovanni Lanzone Tutor Carla Zorzoz
  2. 2. My Ideal BusinessThe Problem Creative Commerce Young DESIGNERS and CREATORS in Colombia are having problems to promote and distribute their offer. They are in need of project managing and new distribution channels to maintain their endeavours going. DESIGN PROMOTING DISTRIBUTION MANAGING
  3. 3. My Ideal BusinessThe Solution Creative Commerce st 1 COLOMBIAN ON-LINE CREATIVE HUB
  4. 4. My Ideal BusinessThe Solution Creative Commerce st 1 COLOMBIAN ON-LINE CREATIVE HUB STORE
  5. 5. My Ideal BusinessMission Statement Creative Commerce Creative Commerce We are a virtual trading platform that offers innovative ideas and provides their creators with logistics and consulting for the commercialization, distribution and management of projects.
  6. 6. My Ideal BusinessThe Market I B2B Creative Commerce The Creators •In Colombia the creative industry is rising, moving 2 Billion Dollars per year. •It uses 28% of national workforce. $240 Million CREAT IVE SEC TOR D DESIGN IS TRIBUT ION Crafts $440 Million Interfac e Desig n 3,88% 36% Fashion FASHION Graphic Design 21% Industri 3,76% a Desig n 3,45% Textile 1,48% 0% 10% 20% 30% $720 Million 40% CRAFTS $1.4 BILLION
  7. 7. My Ideal BusinessThe Market I B2C Creative Commerce The Buyers • LATIN AMERICAN YOUTH; Between 18 and 35 years -Seeking for meaningful stuff, and design conscience • Are part of social media based communities - Colombia is the 3rd biggest consumer of S.M in the region 18 to 35 with 14.8 million Facebook Users Fa c • They move in the e-commerce world eb - They do over 12.000 purchases per day oo 55% - E commerce growth = 25% per year k Use24% rs 8.1 21% M
  8. 8. My Ideal BusinessBusiness Model ` Creative Commerce OPEN SOURCE BUSINESS MODEL IDEA PROMOTION CONSULTING DISTRIBUTION
  9. 9. My Ideal BusinessBusiness Model I Costs, Revenues, Creative CommerceActivities & Resources B2C Revenues • Online Commission B2B Revenues • Consultancy • Web Advertisement Key Activities Key Resources • Website Development • Website • Online Marketing • Community of Buyers • Product S&H • Community of Creators • Creators Scouting • Consultancy Creative Commerce • Coproduction Cost Structure • Website Creation • Orders Handling • Human resource • Community Building
  10. 10. My Ideal BusinessBusiness Model I Channels Creative Commerce Our aim is to create: 6K A community of more than 250 creators, over 5.000 active Buyers, for the fifth year. With a purchase rate of 1.000 transactions/day 4.5K Viral Buzz WEB EXPO To Buyers • Social Media • Google & F.B ads • Design & crafts • World of Mouth • www.fikostore.com fairs, expo and stores • Facebook app 3K To Creators Viral Buzz WEB Scouting • Social Media • Google & F.B ads • Design & crafts 1.5 K • World of Mouth • www.fikostore.com fairs, expo and stores • Facebook app • Schools •Social media Year Year Year 1 3 5
  11. 11. My Ideal BusinessHow It Works Creative Commerce SELL IDEAS How It Works B U Y IDEAS
  12. 12. My Ideal BusinessHow It Works Creative Commerce 1. Creat a Product 2. Upload it @FikoStore.com 3. We Show it www.fikostore.com Facebook @ FIkoStoreFront 4. People Buy It 5. Fiko manages the order 6. The Creator gets pay
  13. 13. My Ideal BusinessHow It Works Creative Commerce 1. Creat a Product 2. Upload it @FikoStore.com 3. We Show it www.fikostore.com Facebook @ FIkoStoreFront CONSULTING & 4. People Buy It SUPPORT 5. Fiko manages the order 6. The Creator gets pay
  14. 14. My Ideal BusinessHow It Works Creative Commerce 1. Creator develops a product in any of FIKO’s categories Crafts Fashion Product Food
  15. 15. My Ideal BusinessHow It Works Creative Commerce 2. The Creator Upload the product @www.fikostore.com http://www.fikostore.com http://www.fikostore.com Register I Sign In I Community I Blog Help I About Creative Commerce Buy Sell Cart Home > Sell > Upload Product FikoStore on Facebook UPLOAD PRODUCT ORDERS PRODUCTS SETTING Upload Your Product 1/4 Cuarto Project Image Chose File Bogotá Colombia (JPG, GIF, PNG, at least 430 pixels wide or 430 pixels tall) Show Fashion -Design Product Title Organic Pyjamas - For Her Favourites Contact FACEBOOK SHOP Fiko Category MORE FROM THIS SHOP Crafts Fashion Product Food Price $ 12 USD $ 23 USD $ 40 USD Your Price With Mark-Up With S&H 90% Visibility Public Private Publish On FiKo Store Social Networks Create Product
  16. 16. My Ideal BusinessHow It Works Creative Commerce 3. We show it @www.fikostore.com http://www.fikostore.com http://www.fikostore.com Register I Sign In I Community I Blog Help I About Creative Commerce Buy Sell Cart CATEGORIES HAND PICKED ITEMS Se More FikoStore on Facebook Crafts & Arts Fashion Accessories Bags Cloth Shoes Watches Product Organic Pyjamas Cagua Collection Love Waters 3D NoteBook Food 1/4 Cuarto $40 USD Caona $62 USD 20 Water $12USD Make-Mi $19USD SHOPPING GUIDE By Price Under $25 Under $50 Under $100 Under $200 Mancornas Golf Hat Mochila Guadgua Chairs Over $201 1/4 Cuarto $25 USD Nexos $33 USD Bau-Ya $65USD Bau-Ya $120USD Browse Best-seller Designer Brand Featured Gift Certificate Organic Pyjamas Cagua Collection Love Waters 3D NoteBook 1/4 Cuarto $40 USD Caona $62 USD 20 Water $12USD Make-Mi $19USD
  17. 17. My Ideal BusinessHow It Works Creative Commerce 3. We show it @ Facebook Fiko Store Front
  18. 18. My Ideal BusinessHow It Works Creative Commerce 3. The creator shows it @ Facebook Creators Store Site
  19. 19. My Ideal BusinessHow It Works Creative Commerce 4. Buyer see the product @ Facebook Creators Store Site
  20. 20. My Ideal BusinessHow It Works Creative Commerce 4. Buyer see the product @ Facebook Creators Store Site>> Fiko Shop
  21. 21. My Ideal BusinessHow It Works Creative Commerce 4. Buyer Buys The Product @ Facebook Creators Store Site>> Fiko Shop http://www.fikostore.com http://www.fikostore.com Register I Sign In I Community I Blog Help I About Creative Commerce Buy Sell Cart Home > 1/4 cuarto shop > Pyjamas FikoStore on Facebook $40 USD Add to Cart Organic Pyjamas - For Her 44 LEFT OF 50 1/4 Cuarto Bogotá Colombia Show Fashion -Design Favourites Contact FACEBOOK SHOP MORE FROM THIS SHOP
  22. 22. My Ideal BusinessHow It Works Creative Commerce 5. Fiko manages the orders We offer every payment method to our buyers We take the product from the creator to the buyer, then the creators gets the money 6. The Creator gets the money
  23. 23. My Ideal BusinessThe Benefits Creative Commerce For The Region • Design Culture • International Exposure • New e-commerce Model • Creative sector For The Creators growth For The Buyers • More Clients • Original Products • Product Exposure • Fair Price • Coproduction • Save platform • Consultancy • Local payment & • No investment Fast delivery
  24. 24. My Ideal BusinessFinancials Creative Commerce Now, Let’s Talk About Money....
  25. 25. My Ideal BusinessFinancials Creative Commerce ST S FINANCIALS- CO Start-Up Year 1 Year 2 Year 3 Year 4 Year 5 Website Dev $14.550 $11.000 $18.000 $36.000 $70.000 $80.000 Creators Cut n/a $96.900 $315.000 $690.000 $1.150.000 $2.199.600 S&H n/a $30.000 $96.0000 $200.000 $420.000 $625.000 Pay-Portal n/a $14.000 $47.0000 $105.000 $230.000 $344.000 Marketing $5.290 $18.000 $29.400 $58.000 $120.000 $230.000 Overhead $47.300 $77.500 $111.500 $173.000 $270.000 $400.000 TOTAL $67 K $225 K $615 K $1.2 M $2.5 M $3.9 M 2% 10% Year 5 Website Dev 6% 22% Creators Cut 9% S&H Start-Up Pay-Portal 57% 8% 16% Marketing 71% Overhead
  26. 26. My Ideal BusinessFinancials Creative Commerce VEN UES FINANCIALS- RE Year 1 Year 2 Year 3 Year 4 Year 5 Ideas Selling $235.000 780.000 $1.700.000 $3.800.000 $5.700.000 Web Adv $12.600 $15.960 $20.500 $22.500 $27.000 Consulting n/a n/a $6.600 $11.700 $18.000 Coproduction n/a n/a n/a $3.000 $9.0000 TOTAL $246 K $800 K $1.8 M $3.9 M $5.8 M $ 6.000.000 Food R. MarkUp =X 1.8 $ 4.500.000 Products R. MarkUp =X 2 $ 3.000.000 Fashion R. MarkUp =X 2.2 $ 1.500.000 Crafts R. MarkUp =X 1.5 $0 r 1 r 2 r 3 r 4 r5 Yea Yea Yea Yea Yea
  27. 27. My Ideal BusinessFinancials Creative Commerce NCIAIALS-ASH EN UES LOW FINA FIN ANCLS- C REV F Start-Up Year 1 Year 2 Year 3 Year 4 Year 5 C.V Investment 140.000 n/a n/a n/a n/a n/a Revenues n/a 246.000 800.000 1.800.000 3.900.000 5.800.000 RO in I= %5 300 Costs -67.000 -225.000 -616.000 -1.260.000 -2.600.000 -3.900.000 Net Profit n/a n/a 63.600 240.000 682.000 1.017.000 Ye % Pay to V.C n/a n/a -35.000 -35.000 -35.000 35.0000 ars V.C Dividend(1%) n/a n/a -4.500 -16.800 -34.000 50.900 $73 K $6.5 K $31 K $218 K $830 K $1.6 M $ 6.000.000 Revenues $ 4.500.000 Break-Even Total Costs $ 3.000.000 $ 1.500.000 Year 1 Year 2 Year 3 Year 4 Year 5
  28. 28. My Ideal Business Creative Commerce Thank you!!!`

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