Your SlideShare is downloading. ×
0
ARG
ARG
ARG
ARG
ARG
ARG
ARG
ARG
ARG
ARG
ARG
ARG
ARG
ARG
ARG
ARG
ARG
ARG
ARG
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

ARG

143

Published on

Introduction to Alternate Reality Games

Introduction to Alternate Reality Games

Published in: Entertainment & Humor
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
143
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. ARG Alternate Reality Games
  • 2. ?ARG < , < < , , , : / < , / ' ,
  • 3. . < " " < . < – < <
  • 4. Rabbit Hole < Puppet Masters < " ", This Is Not A Game < .
  • 5. – Casual online- Active offline- online- Enthusiastic offline- online-
  • 6. I Love Bees (2004) : : Halo2 : 4:
  • 7. I Love Bees (2004) : (casual users) 2,500,000 < (active users) 750,000 < (enthusiastic users) offline 10,000 < 1,500,000 < < < (Le Presse, NY Times, CNN, Wired, London Times) < Game Developer Awards 2005, Webby Award 2005 <
  • 8. The Lost Ring (2008) : ' : ' 2008 : 6:
  • 9. The Lost Ring (2008) : 8- 5- < ( ) 2,500,000 < (enthusiastic users) 100- 5,000 <
  • 10. The Beast (2001) : Warner Brothers : A.I: Artificial Intelligence : 3:
  • 11. The Beast (2001) : 3,000,000 < 7,480 < 43,000 < (CNN, ABC, BBC, NY Times, USA Today) < Best Idea - NY Times Magazine, and Best Website - : < Entertainment Weekly
  • 12. Year Zero (2007) : Nine Inch Nails : Year Zero : 10 :
  • 13. Year Zero (2007) : 3,500,000 < ( 29- ) 7,500,000 < 7,000,000 < 2,000,000 < ( , , , ) , < Viral Marketing Grand Prix Cyber Lions, Cannes Lions : < 2008 Clio Award (Bronze), 2008 Webby Peoples Voice Award
  • 14. (2009 , ) : " : 4:
  • 15. (2009 , ) : 100,000 < 20,000 < < < , " ,10 , - : < Time Out , , , ,
  • 16. www.42entertainment.com < www.christydena.com < www.argology.org < en.wikipedia.org < www.ravner.tv < www.argn.com < www.slideshare.net/chaefele/serious-games-args < www.slideshare.net/guest54079f/arg-29309 < http://blog.avantgame.com <

×