2009-08-03-small-business-young-networking

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Transcript

  • 1.  
  • 2.  
  • 3. Intro Ashley Shaw Based in Woodstock Cape Town Company | LightSpeed Startup | FeedMyMedia Geek Entrepreneur Open Source Evangelist
  • 4. Personal
      • Personal side of life
      • Balance between Personal & Business
      • Exercise is my way of dealing with stress
      • Socializing with friends
      • Personal goals
  • 5. My Background
      • Self-taught Systems Engineer
      • Exposed to Linux & Open Source in 2002
      • BarCamp in 2006
      • Started researching web technologies
      • Discovered WordPress 2006
  • 6.  
  • 7. Business timeline
      • 1999 “Famous” MCSE
      • 2000 IT Support Intern
      • 2001 freelance support technician
      • 2002 City Varsity Network Engineer
      • 2003 started as sole proprietor
      • 2006 re-registered LightSpeed as CC
      • 2006-2007 loss of 365K
      • 2007 conceptulized feedmymedia
      • 2008 registered feedmymedia startup CC
      • 2008-2009 doubled turn-over twice
  • 8. Business Story
      • First 5 years focus on IT Support
      • Mac, Linux & Windows
      • Service based business model
      • Payment only received after services rendered
      • Selling on “credit” is risky
  • 9. Rethinking Business Model
      • Decided in 2007 to downsize company
      • Stopped IT Support
      • Specialized Services
      • No longer selling on “credit”
      • 50% deposit and 50% on completion
  • 10. Marketing
      • BarCamp introduced geek community
      • Attended geek networking events
      • Public talks helped build reputation
      • Blogging is powerful
      • Use social media to market your business and leverage networks wherever possible
  • 11. People
      • Always look after your employees
      • Team needs the right people
      • Scale before you need the capacity
      • Look outside of your business for input
      • Business mentoring
      • Foreign Internships
  • 12.  
  • 13.  
  • 14. Feedmymedia Startup
      • Helping you engage your customers online
      • Building online business tools
      • Building branded communities that allow your company to engage your target market directly
      • Leverage the wisdom of communities
      • Empowering your business by creating an online presence / grow your online network
  • 15.  
  • 16. Wrap up
      • Business is challenging
      • Never give up
      • Allows set goals
      • Dreams can come true
      • Be Patient
  • 17.