Learn the ways on how to use social media to personalize your marketing and reach out to your target audience.

1. HOW TO EFFECTIVELY
PERSONALIZE YOUR
BRAND ON SOCIAL MEDIA
Visit Feed140.com to create a free account.

2. Here are five ways that marketers
can use social media to personalize
their marketing.

3. 1. Use big data
to learn about
all aspects of
your
audience’s
lives
• Your audience shares intimate
details about their lives on
social media, and big data has
become the best way to tap
into these social insights.
• The more data you have about
your audience, the better
targeted and personalized you
can make your messages.

4. 2. Identify
key
audience
members
• Monitor who is most active
across your social channels
and amplify their activity.
• You can offer them rewards
for sharing, or give them
early access to your content.
They will appreciate the
attention, and you will
reinforce their brand loyalty.

5. 3. Develop
cross-
channel
strategies
• Social media can be used to
personalize marketing on
other channels as well.
• The insights you gather from
social media can be used to
create better ads, blog posts,
events, partnerships and
other activities.

6. 4. Scale one-
to-one efforts
to your
audience at
large
• Personalization doesn’t have to
mean small-scale.
• Brands can use social networks
likeTwitter and Facebook in
tandem with other cross-
channel efforts like email
marketing, to send
personalized messages based
on trigger points and group
characteristics.

7. 5. Create
buyer
personas for
better content
and targeting
• In order to scale personalization
efforts, brands must create buyer
personas that represent the exact
center of their target audience.
• Social data about habits,
behaviors and preferences can
inform these personas, and they
can then be used to create more
compelling content and better
distribution methods.

8. THANK YOU!
Visit Feed140.com to create a free account.
Original Source:
http://www.business2community.com/social-media/5-ways-social-
media-helps-brands-personalize-marketing-
01450119#Fs1rCZKTIPGjryWu.97
Original Blog Post:
http://feed140.com/how-to-effectively-personalize-your-brand-on-
social-media/