Business implications of social networking jan 23 2011

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  • Okay this is our dynamic intro – Kim Greg Anne – be dynamicThis stuff has changed the worldWhy do you need to know about this stuffAccess to a market of 500 million users worldwide, 110 million in the US, suspect 20 million in CanadaGet your message out unimpeded, free advertising### explain what whyIts Feb. 28th, Gov’t just announced a new tax rule, you have clients that could take advantageYou look at your Roledex or your contact list in Outlook, or Excel and you have too much to do to go through the list and prepare a personal email and mail merge and well it’s the year end you know… I will next time5 % of clients intimate20 % contact 1-2 x per year70% would like to bring closerThis is a tool to allow you to do that and more --- success in a customer facing business is all about your network and the number of touches and how close people can be. Its relatively free, its new, - advantage competitive
  • ####This is how the class will goTalk on how and whyThen hands on stuff
  • We each live in our own demographic and unless you are living with teens, you probably don’t have the exposure to the up and coming to really get a sense of how this phenomena has changed the world. Demographically there is a great divide on how we perceive the world and how we stay in touch. The under 30’s are living in a different social reality. Since the phenomena is new, they probably don’t explain their world and people on the other side of the divide don’t pay attention to them. Grandma and letters – we have, thru some volunteer work, over 60’s – you probably have some of these clients – written document - when I ask for a written receipt, some of the younger customer service reps seem to think I’m over 80 ₪₪ Can you think of someone that you might of met on a cruise or vacation, that you would have lost contact with 10 years ago that now is a permanent contact, can be part of your network? Facebook friend ₪₪ Under 20’s have a less sanitized version of reality. The whole socializing methods have changed – etiquette, grammer, texting in other people’s presence -
  • Brand new tool for contact management – more than just an address bookEasy to learn to useThis is personal, it is not an advertising company Widely used enough it allows you to communicate with virtually everyone you need to – demographics: adults use facebook and twitter a lotCustomer relationship management rules – frequency and relevance – easy to contact, for diverse topics :event such as charity fundraiser or business news that impacts them such as interest rate changes so likely to get your message out and likely to have relevance to people..Easy to get a lot of diverse messages out there₪₪ How often would your clients like to hear from you. What is the market norm for frequency ? ( 3 weeks is a long time, 2 weeks is frequent ) If you are maintaining a network, this will take time to do this. How many people can commit 1 hour a week or 3 hours a week to getting this done?
  • Twitter : The most popular and noisy and out there application about 9:30 hereHow you use it Depends on your personality and businessFounded in 2007, Twitter Inc believes the open exchange of information can have a positive global impact. Every "Tweet" is limited to 140 characters of text or links which means they are easily written or read on a wide variety of services and devices including any mobile phone, social networks, television, Macs, PCs, and the Web.145 million users and counting140 characters in a microblog as it is called - send out a tweet onto the net – gets searched and answered. Send out your messageSearch for what you need in business
  • The majority of Twitter users are "lurkers," or those who follow various people, but don't take part in conversations on the service or contribute a significant amount of original tweets. Twitter appears to be functioning as more of a broadcast medium [as] compared to Facebook and many other social networking sites and services. Because of that, Twitter users might be more susceptible to sales pitches: The percentage of Twitter users who follow brands is more than three times higher than similar behaviour expressed by social networking users in general. Twitter for news but with a 140 character limit – announcements Twitter can be linked to your cell phone so that you can post updates on the roadPeople sign up for twitter – famous people broadcastPeople search on the internet for tweets₪₪How many people have Twitter,
  • Twitter has put some effort into showing businesses how the site can work for them. The company created a page on its website to offer suggestions for "tweet-based" marketing and customer service campaigns. For example, an employee of the New York-based ice cream chain Tasti D-Lite uses the company's Twitter feed to answer customer questions and take suggestions. The Dell computer store posts coupons and special offers for electronics that are exclusive to Twitter.Consumers want to feel that they can access your business and communicate with you. Businesses want to communicate with customers. Microblogs are one method of communicating with customers.
  • So what do people tweet - Appendix 1: Great Tips for Businesses on Twitter in notesBrandon De Hoyos/About.comNo. 1: Become a Business Expert with Twitter ContentCourtesy, http://twitter.com/titancommercialTitan Commercial, Chicago, Ill. (@titancommercial)Want to build your business as an expert on Twitter? For Titan Commercial, a single word each day has spelled out exciting results for the business on Twitter. "We brainstormed ways to engage followers, and one of the ways we thought of was to have a “Titan Word of the Day," said Emily VanderBeek, marketing director for Titan Commercial, a commercial real estate brokerage firm in Chicago, Ill.Each day, VanderBeek spends about a half hour monitoring the media to search for trends in the market, pushing out tweets to their Twitter followers with interesting articles and the popular “Word of the Day” feature. The minimal time investment, VanderBeek says, has yield not only greater brand positioning as Titan Commercial establishes itself as an expert on Twitter, but regular engagement by followers re-tweeting Titan's content-heavy tweets. By creating interesting content, the hope is Twitter followers and persons interesting in buying or selling property will remember Titan’s "continual connection," VanderBeek said. "All conversions with a potential customer are beneficial – so Titan wanted to reach out on Twitter to allow individuals to stay connected with our brand even though we may not be doing business with them at the time."  
  • No. 2: Provide Excellent Customer Service, Collect FeedbackCourtesy, http://twitter.com/hbrosHummus Bros, London, UK (@hbros)Want a better way to measure customer feedback and provide excellent customer service? Businesses on Twitter should look to London-based Hummus Bros’s example. The joint, popular with students, theatre goers, media industry types and professionals, recently added Twitter to its growing list of mediums the restaurant uses to solicit customer feedback, said Christian Mouysset, of Hummus Bros. The end result, he says, has been nothing short of delicious as the company spends upwards of three hours a week checking up on the experiences of patrons to their locations in Holborn, Soho and the heart of London’s financial district. "When we take the time to respond to customers that have complained and spend time explaining what we will do differently to avoid making the same mistakes," Mouysset said, "these customers will speak to a lot of people very positively about their experience." The time investment, however, seems to be a perfect recipe for success. "Customers in London are often very surprised by the level of service at Hummus Bros," Mouysset said. "They really appreciate that we take the time to check up on them."
  • No. 3: Solicit Job Openings and Engage Active Job Seekers Need to hire new personnel at your business? For MD Pathways, trading traditional jobs web sites for active job seekers on Twitter has been an interesting exercise in tapping into the power of social networking. A producer of interactive viral videos for hospitals seeking to recruit authentic candidates, MD Pathways only recently began tweeting healthcare job openings on its Twitter account, Pathways CEO Danny Gutknecht said. While Gutknecht admits the jury is still out on Twitter’s effectiveness in recruiting for jobs, he says the potential is great for hiring healthcare professionals. "Recruiting higher educated skilled professionals is much more about branding, and Twitter can help with that process," he said. "Twitter is working well to generate awareness, [but] the higher up the educational ladder you go the less feedback one receives on Twitter." At best, Gutknecht says feedback from posting these job opportunities is good, and traffic to links of the MD Pathways web site are growing. At worst, soliciting job openings for businesses on Twitter may be hit or miss. "Twitter is a hot topic right now and we will need more evidence and more time to determine the long term usability of Twitter," he said.
  • No. 4: Solicit Bids and Raise Your Company's ProfileNeed to solicit a bid for work? Since 2004, businesses have turned to RFP Database to request proposals. But, while RFP Database has gained rapid patronage, lately it's their Twitter activity that has founder and president David Kutcher excited. Whenever a RFP Database client posts a proposal request, the solicitation is auto-tweeted to their Twitter account, whereas the proposal would sit on the company’s web site in years previous; the result, Kutcher said, is a wider, instantaneous audience like never before. But, the real secret to RFP’s success is through the peer-to-peer interactions happening on Twitter every day. "Twitter is a great source of content, and a great way to promote your content to an entirely new and connected demographic," he said. "But what's especially nice about Twitter is the behavior of retweeting, immediately having someone take your content and republishing it to their own followers." Through the regular practice of retweeting by RFP followers, Kutcher says traffic to the site has increased exponentially and has created instant value for the company and their clients. "We've encouraged this behavior since it would immediately make you more valuable to your followers if you just notified them about a $250,000 project for a website redesign and they just happen to be web developers," he said. "All of this taken together actively makes us a recognized expert on the subject and increases the value of our businesses."
  • No. 5: Target New Clients with Twitter-Based SearchCourtesy, http://twitter.com/timburyAdvertising fall flat? When you need to target new clients, Twitter is a great way to find new customers, according to Tim Kissane, the purveyor of New Jersey-based Timbury Web Hosting. Each day, Kissane says he monitors Twitter for users tweeting keywords related to the web hosting business using the Hootsuite web client. Such keywords include "web hosting," "recommended host," "which host," and "linux host." Kissane then tweets about two to three times a day to users based on search content, offering information about his business or answers to their queries sent out on Twitter. "I monitor Twitter all day, everyday, while doing other work," he said. "Almost all the clients I have were found on Twitter." Despite some success marketing on Twitter, Kissane remains cognisant of the often "spammy" nature of businesses on Twitter and says businesses should avoid being overly promotional using their accounts. "Although I don't use bots or auto [direct messages], I have lost a few followers who thought I was spamming them," Kissane admits. "I never send a direct message or at reply unless the person requested info on a host, or expressed displeasure with their present host."  
  • No. 6: Use Images to Tell Your Story, Sell a Product - Where there is a will there is a wayCourtesy, http://twitter.com/kristensteinartKristen Stein Fine Art, Philadelphia, Penn. (@kristensteinart) and Kilwin's, Jacksonville, Fla. (@kilwins)Are 140 characters on Twitter not enough to sell your business? For businesses on Twitter, images are a great way to "show and tell" for your Twitter followers, says Kristen Stein, CEO of Kristen Stein Art. As an artist and jewelry designer, Stein has found a sort of creative renaissance on Twitter from fellow artists and consumers who enjoy her work. Linking to her newest works on Twitter, Stein says traffic and sales have jumped exponentially as followers generously retweet Kristen Stein Art content to their followers.
  • Use twitter to keep people in touch with pets, new locationsNo. 7: Multiple Business Locations? Going Local with TwitterCourtesy, http://twitter.com/camp_bow_wowCamp Bow Wow, Boulder, Colo. (@camp_bow_wow) Are you a corporation or business with multiple locations? If you are like Camp Bow Wow, one of America's fastest growing pet care franchises, Twitter can be a great way to give local and personalized attention as this company has learned. No bones about it! As an early adopter of Twitter (even earlier than Oprah, quips Heidi Ganahl, CEO and Founder of Camp Bow Wow), the company has benefited from location-level accounts, providing exceptional customer service, information and even pictures and stories from satisfied clients and their pets. - No. 8: Support Your City, Build Tourism and the Local Economy on TwitterCourtesy, http://twitter.com/visit_jaxThe Jacksonville Chamber of Commerce, Jacksonville, Fla. (@JaxChamber) and Visit Jacksonville, (@visit_jax) Want to support your city, build tourism and improve the local economy? The Jacksonville Chamber of Commerce and Visit Jacksonville have taken to Twitter to help support local businesses and tourism. In addition to advertising events and tourist attractions, both organization's Twitter accounts have become a great avenue for supporting local businesses, highlighting best bets, popular businesses and more. The end result is a consistent source of all things Jacksonville, and a resource for information on what's hot around town for locals and tourists alike.
  • No. 9: The Most Important Thing is to Have Fun on TwitterCourtesy, http://twitter.com/whereisgwGary West Smoked Meats, Jacksonville, Oreg. (@whereisgw) Still haven't found an out of this world Twitter niche for your business? For Gary West Smoked Meats, an Oregon meat company which prides itself on its award-winning jerky, the jump to Twitter presented a great opportunity to have some fun and gain exposure around the globe. Enter "Where is Gary West?", the company's new interactive Twitter game where exciting clues and geographic trivia can lead winners to a bounty of Gary West jerky for guessing where the company's products will turn up next. Already snapped at the Golden Gate Bridge in California to Innsbruck, Austria, Gary West's Caleb LaPlante says the game has started to take on a life of its own, as more Twitter users are becoming familiar with the company--and the game. "We are reaching existing customers in a new way, and Twitter users who have never heard of us before are finding the game and being exposed to our brand for the first time," he said. "The strongest response has been from customers who are eager to take our jerky along with them on their travels. I think I have 50 photos from all over the world and U.S. already." LaPlante says the hardest part is coming up with clues to go along with the multitude of photos of Gary West jerky in far out and exotic places. "It’s tougher than you might think!," LaPlante exclaimed. "Our customers have proved to be very capable sleuths. So we want to be sure to give them a real challenge. This time commitment has certainly paid off so far." Since launching the game last fall, Gary West has awarded five winners with some cool jerky swag. The company hopes to excelerate the game to at least once a week throughout 2010.  
  • While many corporations and even mom and pop companies have rushed to join the flood of businesses on Twitter, many are figuring out the hard way that their Twitter-based marketing just doesn’t pay out. The problem, according to Twitter users, is a flood of one-dimensional tweets marketing wares without any real connection between a business and its followers. "People aren't on Twitter to be advertised to," said Nathan Mathews, social networking consultant for Kuru Footwear, an active footwear company in Salt Lake City, Utah. "They joined Twitter to become part of a bigger conversation that crosses borders, ethnicity, cultures, and religions." These days, Mathews is walking the talk. For followers of Kuru on Twitter, the dialogue Mathews preaches is exactly what their online fans have come to expect from the business. The bottom line is serving the customer vigorously, even on a medium like Twitter, Mathews says. "Remember, if the customer is what matters most, then anytime we interact with them, whether they be a prospective customer or a current customer, its important that we help them with information most relevant to them."
  • ₪₪Importantexercise: go around the room and in 3 sentences or less, tell me your brand. What do you do? Why should I do business with you? Then write it down, you will need it here and for your other – also can you do a soundbiteMy favourite for a mortgage guy: “My daughter says it nicely: Daddy finds people money for houses”
  • Now using twitter to get a feel for it1-4 they login, you tweet from mobile a quick txt message such as below5 Browse for interests to follow has a picture – click on and off 6,7 Search your home town and interest also has a click on off pictureMark TwainA banker is a fellow who lends you his umbrella when the sun is shining, but wants it back the minute it begins to rain.A man cannot be comfortable without his own approval.Always acknowledge a fault. This will throw those in authority off their guard and give you an opportunity to commit more.Always do right. This will gratify some people and astonish the rest.An Englishman is a person who does things because they have been done before. An American is a person who does things because they haven't been done before.Barring that natural expression of villainy which we all have, the man looked honest enough.Be careful about reading health books. You may die of a misprint.By trying we can easily learn to endure adversity -- another man's I mean.
  • Creating a twitter accountSign in and create your own accountWho to followBusiness brandWill your campaign be fun (word search, clue) or serious info? – Canada Bank rate up .25%, or mix?
  • These tweets are now a book and a tv show! Success.₪₪ following twitter: shit my dad says… take a minute (Greg, this is as good as late nite Leon Kim says hi)
  • Presenter You must have started this by 10:30 to 11 am Why do you need to know about this stuffAccess to a market of 550 million users worldwide, 120 million in the US, about 20 million in CanadaGet your message out unimpeded, free advertisingMost popular, most powerful of social networks
  • What is it? Personal web page in a standardized network of personal webpagesIn the olden days, you would have to pay someone, or be a programmer and create your own professional webpage.
  • All accessible to each other within your personal network ---- Unlike a webpage on the internet, it is exclusive and only for people you know and who want to know you - your exclusive network and updates are automatically linked / publishedSo…. EXCLUSIVE tool to keep in touchYour networking pays offYour network is maintained by FacebookWhen you have activity on your facebook page, your friends are notified – constant contactYou change, company changes citites, etcetera, facebook is maintainedAnyone searching can find you by name or email address…₪₪ How many people have a facebook account already? How often do you visit it? What do you find most suprising contact that you had a connection with?
  • In 2 years…. You and / or your client has Changed companiesChanged citiesChanged officesBusiness cards are lost, people move, companies changeBecoming the easiest simplest way to maintain contact₪₪ Ask if anyone has changed home address, office address, email in the last 5 yearsStats are – 3 years for home address, 2 years for email, and varies by industry, but 18months in Technology(and with that they would change their work email address)What people keep the most is their facebook (the longest) -- The people who are changing are your market if you are in real estate, insurance, finance
  • People use facebook where it is interesting for themCurrent with personal interestsEasy way to position yourself as an expertWhen a current event happens affecting your industry, comment on Facebook
  • An opportunity to get your message out – so when someone does a search and your name pops up, they can see about you, instrumental in developing trustUpdate your message – get your news out quickly and easilyIncrease touches – frequency, keep your name in front of past clients and possible clients so that you wont be forgotten – requires much less effort than phone, post, and finally email campaigns
  • First impression is improved if you already know something about the prospectOr its creepy – Stalker₪₪Have you been looked Have you look yourself upEverybody now… try it
  • Why pics – view inBlog – information that is relevant and supports your status as an expertProfile info – again status – establish trustEasy way of marketing yourselfIts an Online business card so a Short bio is great
  • Ettiquette - PicturesYou want somewhat personal and somewhat professionalDiscussion with students– Sears Photo Day Family Picture
  • Explain what tagging is -- Upload picture you or friendAdd names and captions (tagging)You always want to be notified in a photo so that you can control what is out thereSo this is the type of picture that ends up on facebook all the time…From one of your friendsAnd it gets taggedAgeism: Youth is much more tolerant of these kinds of picsThis is why we recommend a personal and a business facebook
  • This is what we will cover – this is what you need to do with facebookKeeps you connectedSomeone searching for your business services can find youImproves your searchability on the InternetAdvertisingBranding – articles – establish yourself as an expertApplications – Ads – advertising to target market
  • We can take pics here
  • Here is where everyone logs in and fills in profile
  • Facebook can get your contacts from Outlook or Gmail or Hotmail
  • Here is where everyone logs in and fills in profile – school information is a great source of connections – fill this in
  • Real IdentityFacebook users represent themselves with their real names and real identities. With Facebook Connect, users can bring their real identity information with them wherever they go on the Web, including: basic profile information, profile picture, name, friends, photos, events, groups, and more.Friends AccessUsers count on Facebook to stay connected to their friends and family. With Facebook Connect, users can take their friends with them wherever they go on the Web. Developers will be able to add rich social context to their websites. Developers will even be able to dynamically show which of their Facebook friends already have accounts on their sites.Dynamic PrivacyAs a user moves around the open Web, their privacy settings will follow, ensuring that users' information and privacy rules are always up-to-date. For example, if a user changes their profile picture, or removes a friend connection, this will be automatically updated in the external website.These are just a few steps Facebook is taking to make the vision of data portability a reality for users worldwide. We believe the next evolution of data portability is about much more than data. It's about giving users the ability to take their identity and friends with them around the Web, while being able to trust that their information is always up to date and always protected by their privacy settings.We look forward to working with other leading identity providers to develop the best policies and standards for enabling the portability and protection of users' information.We expect that Facebook Connect will be available publicly within the next several weeks. If you want to learn more about bringing Facebook users to your website, application or device, send us an email at: connect@facebook.com.
  • add a profile picture
  • Edit ProfileIn Bio, fill in important information – Key PointsSave changes
  • Write something about yourselfAdd likes and interests – important for searches
  • Verify your facebook account – they send you a message, you click on the link and bob’s your uncle
  • A few different ways to do thisNeed name or email address
  • Use Find Friends for suggestions of other people you may know to expand your network even furLook for mutual contacts on your contacts’ friends lists.
  • Facebook suggests friends to you
  • Type in names of people that you knowFacebook will come up with a listSometimes you can tell by picture, sometimes by location… -- go to Welcome and then type in name on third item down.
  • Find friends will search certain types of email addresses. Click – if you do not have an email address that is supported, this file importer option comes up and Click – you can import an excel file of contacts and email addresses
  • Upload your contacts from your email client to find more connections. Currently using Outlook?Show how
  • Add photos and commentsQuick status change
  • Post a professional or business casual photos of yourself to reinforce your brand. Give people a glimpse of your workplace, of things you do and of who you are
  • Posting pictures process
  • Glimpse into who and what you areSpeaking about….
  • What is tagging… Thread on internetFriends see tagTagged person sees tag
  • Create friends lists such as “Work,” “Family” and “Limited Profile” for finer-grained control over your profile privacy.
  • Screen shot for privacy settings and posts
  • This is a handout, mostly common sense
  • We have done the left column, now we will do the column on right after lunchThis is a tool for advertising and brandingFind experts in your field and invite them as a guest blogger on your blog or speaker at your event. Share survey or research data to gain credibilityMarket your products by posting community event information that your company sponsors. Details after lunch
  • 12 or 12:30
  • Share useful articles and links to presentation and valuable resources that interest customers and prospects on your wall, to establish credibility. Find a good youtube video and post it on your wall(1 or 1:30 spend no more than 35 minutes on to finish up Facebook)
  • Focus on business activities, with interesting info – insurance regulation change as of Sept 1 affects drivers… but not “Working with ABC Company on web site redesign.”get class to give you 3 examples
  • Share useful articles and links to presentation and valuable resources that interest customers and prospects on your wall, to establish credibility. Find a good youtube video and post it on your wallI pasted the link and the link window part appeared..
  • Start a group or fan page for product, brand or business. Unless you or your business is already a household name, a group is usually the better choice. Join network, industry and alumni groupsUse search to find groups and fan pages related to your business by industry, location and career. groups related to your business.
  • Groups allow mass mailings of up to 5000 different contactsSupport apps like give awaysIn a group you can restrict members and allow stream publishingWhat you cant do in a group: Page insights – how many people viewed page
  • greate groupAdd notesAdd videoAdd photosAdd documents
  • Post upcoming events including webinars, conferences and other programs where you or someone from your company will be present -(step by step in next slide)Update your group or fan page on a regular basis with helpful information and answers to questions.
  • Create an event – step by stepAsk if there are any events, seminars, charitable events that they would host.
  • Applications that will improve the functionality of your facebook account: Activate your phone. – on facebook welcome page
  • Applications that will improve the functionality of your facebook account: Activate your phone. – on facebook welcome page
  • facebook Mobile, also Facebook ads available under Account always
  • (Although you should be careful before integrating your Twitter feed into your Faceboook profile, as a stream of tweets can seem overwhelming to your contacts.) Allfacebook.com is a wonderful list of applications and explanations.As an app stat: RIM is one of the biggest with 23 million active users a month added!!!
  • applications for everythinghttp://www.allfacebook.com/new-facebook-application-directory-goes-live-2009-05 Is a great directory – on facebook they list them by popularity
  • Facebook beacon was such down – lawsuit
  • Activity for your website – threads – churn!!! - the word churn gets peoples attention in the financial industry because it means buying selling needlessly to make money for the advisor not the client – it’s a bad word!In May 2007, we launched Facebook Platform, which allowed third party developers to build rich social applications within Facebook. More than 350,000 developers and entrepreneurs from 225 countries have signed up, and started developing applications, and have seen significant adoption by Facebook users worldwide.Today we are announcing Facebook Connect. Facebook Connect is the next iteration of Facebook Platform that allows users to "connect" their Facebook identity, friends and privacy to any site. This will now enable third party websites to implement and offer even more features of Facebook Platform off of Facebook – similar to features available to third party applications today on Facebook.Here are just a few of the coming features of Facebook Connect:
  • ads to target your exact audience.
  • ads to target your exact audience.
  • You can add pages if you have an addA page for a company should have some informationFacebook ads point to webpageA facebook page is just more traffic
  • Good idea to tweet facebook updates and vice versaMore on connections later
  • We have done the left column, now we will do the column on right after lunchThis is a tool for advertising and brandingFind experts in your field and invite them as a guest blogger on your blog or speaker at your event. Share survey or research data to gain credibilityMarket your products by posting community event information that your company sponsors. Details after lunch
  • Should be by 1:45 or 2:15 at latest If its 2:30, skip this break.
  • Need to reclaim everyone’s attention and get them to stop typing By 2:00 to 2: 15 Content for Facebook Most powerful tool on Internet – market to 20-30 year oldsNot exploited or realized because blogs tend to exist in a vacuum and are not connected to Facebook, Twitter and communities.For added infoA chance to expandBlog – information that is relevant and supports your status as an expertThink of it as a public journal where you can write down your thoughts. Can be used to establish your expertise by writing your opinion on business news, or can make you seem human by exposing your opinions on movies/sports etc ₪₪ How many people have blogs, what are they using
  • It works!Very successful people have created themselves via Forums and BlogsGary Vaynerchuk http://garyvaynerchuk.com/ since 2006 blog on wines – later a forum, also videos and twitter – outspoken, abrasive, incredibly popular, very rich and the name – note the television appearances – he is the wine expert and expert in America on everything else Click to bring up the websitepic
  • He has a wikipedia page!
  • Ross Enamait This is the expert on fitness training for 16 to 90 year old males – fantastic website, store, sponsored, ---- graduated from kinesiology, no job, started blog, - 2003 – Has since become the fitness training blog, is now training olympic level athletes in the USCoaches, trainers, athletes, manufacturers of sports equipment and nutrition go to himRoss EnamaitPO Box 771Vernon, CT 06066USA
  • Another very successful person made famous through bloggingPeter David Schiff (born March 23, 1963) is an American economist, author, commentator and popular video blogger. Schiff, a licensed stock broker, is the president of Euro Pacific Capital, headquartered in Westport, Connecticut Had a career before, this made him really famous
  • This one is from Ottawa – a blog – invites renowned writers / experts to contribute their blogs (is really a forum) Ottawa entrepreneur now the go to guy interesting ideas, good way of advertising , writing about the industry that you are working in, People will say this guy seems to know a lot about this stuff, because I have read his blog, make of what you will, even if topic is boring to friends and family there are people out there who are interested in what industry expert thinks out there.
  • Just some reminders / adviceFace to face conversation – you can see everyone who is hearing the conversation and afterwards there is no proof of what was said or what took place (he said / she said ) It can always be questionedUnless it is being recordedIn Internet conversationsAnyone can see itCompletely recorded Less formal than Forum, more likely to be more open and there appears to be anonymity. People will say anything here. Need to watch the comments.
  • This is the wrong way to think about itA little comic reliefArguments are a waste of timeAny topic that you talk about , you likely know more than the person that you are discussing with.Unless it is very civil, you are wasting time correcting the ignorant and unchangeable.
  • Presenter: Get everyone to go to Blogspot.com and sign in if they have a gmail account and create a blog. 1. Review why and what 2. Show a forum to people 3. Get them to try and join and postTo establish credentialsEstablish trust and expertiseGet your message out thereTime consuming…Most advertising is expensive and has a terrible returnThis is a much better return
  • Presenter: 1. Review why and what 2. Show a forum to people 3. Get them to try and join and post --- go to www.scansite.ca or this one and comment, leave your email address and its immediate..To establish credentialsEstablish trust and expertiseGet your message out thereTime consuming…Most advertising is expensive and has a terrible returnThis is a much better return
  • Forum increases your accessibilityIt is also more recognized format for ‘expert’StatusForum is where people can post topics. You as the moderator, will initiate and feed the form (newsletter info). People can post questions and topics and request answers. You are the moderator and you can delete topics if they are irrelevant or stupid, but having that information up where an interesting question was asked and you had a useful answer, helps you market yourself.. – best commercial advertisement out there.
  • People find it difficult to create a forum or blogWhat we will do is have everyone in the class write a short paragraphCreate a forum topic, write the content, twitter this activity out, post this to LinkedIn and later to FacebookThe more critical mass that we can get on this forum, the more activity, the more likely to be found and the more value it has and vice versa.
  • One great way to get noise and connections is to tweet the posts to the blog
  • EffectivePersonalInstant expertise…Seriously underutilizedUse a good camcorder - not your laptop, with tripodHave a person right behind the camera and talk to them.Video on youtube http://www.youtube.com/watch?v=vp5zd0pEYKoBlog http://www.econoutlook.com/This gentleman has carved out a business for himself and will no longer be blogging econ talk – he has been bought.
  • 3:00 and 3:10 at the latest: we have LinkedIn to consider and present
  • 3:15 pmThe more business minded of your contacts will be found on LinkedINYou get them to Recommend you to othersExpand your circleMore professional Appeal is to different types of people more comfortable with business recommendations looking to build networkProfessional orgs are on Linkedin Groups and you can access them easily thereBusiness to Business, like chamber of commerce, toastmasters, BNI Its not my network of contacts that is being offered, but the network of your network of contacts..₪₪ How many have linkedIn accounts
  • Older than Facebook (2003) 80 million registered users (versus 500 million for facebook) Not everyone on it - different people, more professional attitude – are interested in developing their careers
  • Here is an example of an account that is 2 weeks oldThe connections come from business and school associationsStarted with 3, checked it every few days and accepted, added in a few connections 83 x 3 - goes to 102 – adds 2000 connections in networks200000 potential 3rd level
  • Important to have accurate information about school and business associationsWork on looking for contacts, names – more
  • The answers feature can be found under More
  • This takes some time, but what clients are you looking for professionally. Who would you like to work with? You need to recognize them. They need to recognize themselves with you.
  • This takes some time, but what clients are you looking for professionally. Who would you like to work with? You need to recognize them. They need to recognize themselves with you.
  • This is the Dell Company page - an example of a well established company page
  • LinkedIn company page – note tabs for employees, careers, products and services
  • LinkedIn company page – note tabs for employees, careers, products and services
  • Costs – upgrade account to professional version to improve ability to contactTo post jobs – costs associated with
  • 4:00 PM at the latest – 15 more minutes of class…. Wrap Up:Combine Facebook with other social media tools like Twitter. For example, when someone asks question on Twitter, you can respond in detail in a blog post and link to it from Facebook. Show people, but don’t have them do it… running out of time.
  • This is what we covered --- Take a breathTell them all the things we did: They Tweeted…. And considered2 possible strategies for businessThey created Facebook Content and understand potentialWe talked about security, avoid mistakesReady to create Facebook for BusinessCreated a Blog or Forum EntryCreated LinkedIn – static Ad on the Internet – free branding – connection to business peopleCongratulations for taking on Social NetworkingIts an opportunityIts not going awayIt’s a big part of everyone’s lifeWe have covered the biggest most popular types of SNWe created accounts and you have a good head shot that you uploadedBenefits – choose whats right for youArmed with the knowledge to choose whats right for you, what you can tackle and do well and take advantage of
  • Strategy that you will applyIn the envelope part of binder, 3 handouts - Trainer discuss strategy with each personSocial Media – Heading and decide on which ones you will pursue, and the time commitment to each and the strategies and goals and tasks. Other sites FYI123 people finding people – search toolBrainshark.com – communicate via powerpointsInternet is dynamic – who knows tomorrowTake advantage of what be on leading edge today
  • Add one small piece each week to your arsenal of tools and you will have opened up a new horizon of clients and potential business
  • Business implications of social networking jan 23 2011

    1. 1. Business Implications of Social Networking <br />Facebook, Twitter,… <br />ES COMPUTER TRAINING PRESENTS<br />SOCIAL NETWORKING for the FINANCIAL and Insurance Industries <br />
    2. 2. AGENDA<br />Overview of Social Networking Components<br /> - Presentation<br />Building a Social Network<br /> Business Cases and Hands – On <br />Twitter 9:30 it 11:00 an<br />Facebook 11:00 to 2:00<br />Blog 2:00 to 3:00 pm<br />LinkedIn 3:00 pm to 4:00 pm<br />Discussion and Plan<br />
    3. 3. How its changed the world<br />No one is ever out of touch – any minute any day<br />Information is at everyone’s fingertips<br />Drastically reduced the effort required to keep in touch<br />Network is permanent<br />Everyone’s network is bigger and spans the province / country / English speaking world<br />Social etiquette is different for 20-30 year old adults<br />Phenomena<br />Results<br />
    4. 4. Impact of Social Networking on Business <br />New tool for contact management<br />New tool for customer relationship management<br />Maintaining a network requires work<br />Guidelines for contact<br />Frequency<br />Relevance<br />
    5. 5. Why Social Media?<br />To keep in touch<br />To keep current<br />Free Advertising / Branding<br />
    6. 6. Twitter<br />
    7. 7. Twitter<br />Percentage read 97% / commented 3 %<br />Percentage read is 3 x higher than similar sites<br />
    8. 8. Twitter<br />Tweet based marketing<br />
    9. 9. No. 1: Become a Business Expert with Twitter Content<br />
    10. 10. No. 2: Provide Excellent Customer Service, Collect Feedback<br />
    11. 11. No. 3: Solicit Job Openings and Engage Active Job Seekers<br />
    12. 12. No. 4: Solicit Bids and Raise Your Company's Profile<br />
    13. 13. No. 5: Target New Clients with Twitter-Based Search<br />
    14. 14. No. 6: Use Images to Tell Your Story, Sell a Product<br />
    15. 15. No. 8: Support Your City, Build Tourism and the Local Economy on Twitter<br />No. 7: Multiple Business Locations? Going Local with Twitter<br />
    16. 16. No. 9: The Most Important Thing is to Have Fun on Twitter<br />
    17. 17. Kuru on Twitter<br />
    18. 18. Recommendations for the Independent Consumer Based Business <br />Useful and Interesting Tweets<br />Connect to Facebook and Webpage<br />Local home team<br />Barbeque tips / ideas <br />Bank of Canada Rate note<br />Answer FAQ’s – with answers<br />Neighbourhood sports team note<br />Neighbourhood Theatre note <br />Short Bio on Profile page<br />
    19. 19. Now that we have an idea of what is available, we will take the first step and go into Twitter and start using it…<br />
    20. 20. Twitter accounts <br />Go to www.twitter.com<br />Log in <br /> password training33<br />I will tweet from my mobile and you will receive the tweet<br />Browse for interests and who to follow<br />In the search area, enter the name of your hometown and see who is tweeting there<br />Now add the word `finance` to that search and see if there is any interesting financial information out there.<br />
    21. 21. www.twitter .com<br />Signup!<br />Creating your twitter account<br />
    22. 22.
    23. 23. The business case for Facebook: <br />Contact Management<br />FACEBOOK<br />
    24. 24. Social Networking: What is it ?<br />Personally managed webpage<br />
    25. 25. Social Networking: What is it ?<br />Personally managed webpage<br />
    26. 26. Keeping in Touch<br />
    27. 27. Current Information<br />People keep current on Facebook<br />Add current information about <br />Your profession<br />The economy<br />Your company<br />Current events<br />
    28. 28. Free Branding<br />An opportunity to get your message out<br />Update your message<br />Increase touches<br />
    29. 29. Research prospects before meeting or contacting them. <br />Internet is a vast and open forum of information<br />People are more informed now than ever<br />People do look you up on the Internet<br />
    30. 30. Recommendations for the independent consumer based business person<br />Photos of business and business casual settings<br />Profile information<br />
    31. 31. Etiquette for the Social Networking Age<br />Some Pictures<br />Nothing embarrassing<br />To establish business credentials <br />To give your clients a glimpse of who you are <br />To give your clients a glimpse of your work <br />This is not the Facebook account for friends and party animals<br />
    32. 32. Etiquette and Expectations and personal photos. <br />John Doe<br />John Doe<br />
    33. 33. Now that we have an idea of what Facebook is, we will create a Facebook account <br />
    34. 34. What to Do…Facebook for Business<br />Establish a business account if you don’t already have one. <br />Manage your profile<br />Fill out your profile to earn trust. <br />Add Friends / Contacts <br />Create Facebook content<br />Photos<br />Wall Information<br />Articles<br />Applications<br />Why? - Business Case<br />Stay connected to clients<br />Be found by prospects<br /> Internet searchability<br /> Advertising Branding – articles – establish yourself as an expert<br />Applications – Ads – advertising to target market<br />
    35. 35. Some photos of yourself and your business and perhaps even pursuing some of your interests<br />A proposal or other document with your company and business info nicely summarized<br />A CV or resume<br />Your contact list (a few friendly emails)<br />--- on a memory stick, or CD or from your website<br />What you’ll need<br />
    36. 36. What to Do…Facebook for Business<br />Establish a business account if you don’t already have one. <br />
    37. 37. If you have a Gmail, Yahoo, Windows Live or other Internet Mail account that you want Facebook to search for contacts…<br />
    38. 38. What to Do…Facebook for Business<br />Establish a business account if you don’t already have one. <br />Manage your profile<br />Fill out your profile to earn trust. <br />
    39. 39. Facebook guidelines regarding accounts. <br />Stay out of trouble by reading the Facebook rules regarding accounts. <br />
    40. 40. What to Do…Facebook for Business<br />Establish a business account if you don’t already have one. <br />Manage your profile<br />Fill out your profile to earn trust. <br />
    41. 41. What to Do…Facebook for Business<br />Establish a business account if you don’t already have one. <br />Manage your profile<br />Fill out your profile to earn trust. <br /><ul><li>Establish a business account if you don’t already have one.
    42. 42. Manage your profile
    43. 43. Fill out your profile to earn trust.
    44. 44. Edit Bio </li></li></ul><li>What to Do…Facebook for Business<br />Manage your profile<br />Fill out your profile to earn trust. <br />
    45. 45. What to Do…Facebook for Business<br />Establish a business account if you don’t already have one. <br />Manage your profile<br />Fill out your profile to earn trust. <br />Add Friends / Contacts <br />Verify account<br />Applications<br /><ul><li>Establish a business account if you don’t already have one.
    46. 46. Manage your profile
    47. 47. Fill out your profile to earn trust.
    48. 48. Add Friends / Contacts
    49. 49. Verify account
    50. 50. Applications</li></li></ul><li>What to Do…Facebook for Business<br />Establish a business account if you don’t already have one. <br />Manage your profile<br />Fill out your profile to earn trust. <br />Add Friends / Contacts <br />Create Facebook content<br />Photos<br />Wall Information / Links<br />Articles<br />Applications<br />
    51. 51. Find Friends<br />
    52. 52. What to Do…Facebook for Business<br />Establish a business account if you don’t already have one. <br />Manage your profile<br />Fill out your profile to earn trust. <br />Add Friends / Contacts <br />Create Facebook content<br />Photos<br />Wall Information<br />Articles<br />Applications<br />
    53. 53. Find Friends<br />
    54. 54. What to Do…Facebook for Business<br />Establish a business account if you don’t already have one. <br />Manage your profile<br />Fill out your profile to earn trust. <br />Add Friends / Contacts <br />Create Facebook content<br />Photos<br />Wall Information<br />Articles<br />Applications<br />
    55. 55. Contact List from Outlook<br />Maximize the size of your network<br />
    56. 56. What to Do…Facebook for Business<br />Establish a business account if you don’t already have one. <br />Manage your profile<br />Fill out your profile to earn trust. <br />Add Friends / Contacts <br />Create Facebook content<br />Photos<br />Wall Information<br />Articles<br />Applications<br />
    57. 57. Photos reinforce your brand <br />
    58. 58. Post Pictures and Albums<br />
    59. 59. Comments <br />
    60. 60. Tagging!!!<br />
    61. 61. Keep any personal parts of your profile private through Settings. <br />Use Lists <br />Work<br />Family<br />Friends<br />Hobbies<br />
    62. 62. Best to have your wall and newsfeed show your posts to all but only show your friends posts to family and friends or not at all.<br />Do not display birth date or favourite pets name or any information that you use to verify your identity over the phone for other services<br />Privacy Settings<br />
    63. 63. What information are you posting?<br />
    64. 64. How to make this work for Business: <br />Establish Account and Content to Stay in Touch with your Network<br />Add Friends<br />Fill in Profile <br />Add Pictures<br />Content for Branding – Advertising – Churn <br />Experts<br />Guest Blogger<br />Speaker<br />Survey Data<br />Events<br />..done!<br />Do this after lunch!<br />
    65. 65. Lunch<br />
    66. 66. Articles and Links<br />Share articles and links on your wall<br />Become a resource<br />
    67. 67. Post business updates on your wall. <br />Type of information that is interesting<br />
    68. 68. Articles and Links<br />Share articles and links on your wall<br />Become a resource<br />http://honolulu.hawaii.edu/intranet/committees/FacDevCom/guidebk/teachtip/adults-2.htm<br />
    69. 69. Group page for the Office <br />Your brand is you and it is also the organization that you work with and your immediate office<br />Post activities, charitable events, notices<br />as links to company site, newsletter subscription information and newsletter archives.<br />
    70. 70. Group page for your business<br />Events<br />Every person a member<br />Administrator privileges to add pictures<br />
    71. 71. Group page for the Office <br />
    72. 72. Events<br />Interactive exercise<br />Most useful tool<br />Invitations<br />
    73. 73. Events<br />
    74. 74. What to Do…Facebook for Business<br />Establish a business account if you don’t already have one. <br />Manage your profile<br />Fill out your profile to earn trust. <br />Add Friends / Contacts <br />Create Facebook content<br />Photos<br />Wall Information<br />Articles<br />Applications<br />
    75. 75. What to Do…Facebook for Business<br />Establish a business account if you don’t already have one. <br />Manage your profile<br />Fill out your profile to earn trust. <br />Add Friends / Contacts <br />Create Facebook content<br />Photos<br />Wall Information<br />Articles<br />Applications<br />
    76. 76. Facebook for Mobile<br />This adds Facebook Links onto your website<br />Will increase the number of threads and hits for your site as well as provide your network with access<br />
    77. 77. Applications<br />Install appropriate applications <br />to integrate feeds from your blog<br />integrate feeds from other social media accounts <br /> Link to Twitter <br />
    78. 78. Facebook apps<br />http://www.allfacebook.com/new-facebook-application-directory-goes-live-2009-05<br />
    79. 79. Facebook apps<br />http://www.allfacebook.com/new-facebook-application-directory-goes-live-2009-05<br />
    80. 80. Facebook Connect<br />This adds Facebook Links onto your website<br />Will increase the number of threads and hits for your site as well as provide your network with access<br />CHURN!<br />
    81. 81. Facebook ads<br />Geographic constraints<br />Google ads get traffic<br />
    82. 82. Whenever you see an add on the right, create an ad is also there<br />
    83. 83. Facebook ads<br />
    84. 84. pages<br />
    85. 85. What to Do…Facebook for Business<br />Establish a business account if you don’t already have one. <br />Manage your profile<br />Fill out your profile to earn trust. <br />Add Friends / Contacts <br />Create Facebook content<br />Photos<br />Wall Information<br />Articles<br />Applications<br />Twitter <br />
    86. 86. How to make this work for Business: <br />Establish Account and Content to Stay in Touch with your Network<br />Add Friends<br />Fill in Profile <br />Add Pictures<br />Content for Branding – Advertising – Churn <br />Experts<br />Guest Blogger<br />Speaker<br />Survey Data<br />Events<br />..done!<br />..done!<br />Our own Content – Forum`s and blogs <br />And now<br />
    87. 87. Break<br />
    88. 88. Recommendations for the independent consumer based business person<br />Maintain a blog – Create a Forum<br />
    89. 89. Forums & Blogs<br />Branding http://garyvaynerchuk.com/<br />
    90. 90.
    91. 91. Forums & Blogs<br />Branding http://garyvaynerchuk.com/<br />http://www.scansite.ca/news/<br />
    92. 92. Peter Schiff<br />
    93. 93. Blog <br />Blog: http://www.scansite.ca/news/<br />
    94. 94. Etiquette - Blogs<br />Blog and other bits of written info<br />Nothing political<br />Industry relevant information / news<br />Some personal thoughts<br />Like movie reviewsor anything that you are good at writing<br />Anything that will make you stand out (in a good way)<br />Establishes trust and personality<br />
    95. 95. Face to Face versus Internet Conversations (Blog)<br />
    96. 96.
    97. 97. Creating a Blog – www.blogspot.com<br />
    98. 98. Forum Applications<br />Post Topics<br />People can ask questions – you are moderator and expert<br />You can respond<br />Other people comment<br />Ask Philip Forum http://philip.greenspun.com/bboard/q-and-a.tcl?topic_id=22<br />To establish credentials<br />
    99. 99. Forums - Accessibility<br />Be open and accessible<br />Check comments daily<br />For a Forum to be a benefit, it must be updated daily<br />
    100. 100. http://finance.websitetoolbox.com/<br />Our own Financial Forum<br /><ul><li> Go to the site below. Create a login account.
    101. 101. If you had one thing to say to the industry, one topic that you are passionate about, one thing to say to your clients, what would that be
    102. 102. If there is one misconception out there that you could correct</li></li></ul><li>Recommendations for the independent consumer based business person<br />Twitter – Comments on Posts<br />
    103. 103. Video Links<br />Video on youtube http://www.youtube.com/watch?v=vp5zd0pEYKo<br />Blog http://www.econoutlook.com/<br />
    104. 104. Break<br />
    105. 105. Recommendations for the independent consumer based business person<br />LinkedIn – Business to Business<br />
    106. 106. LinkedIn<br />Business to Business<br />
    107. 107. LinkedIn Connections<br />
    108. 108. Business to Business Network: LinkedIn<br />Adding contacts to your business network<br />
    109. 109. LinkedIn Groups<br />Sophisticated<br />Answers – and can limit access to questions and answers or be open to all<br />Alumni and school associations<br />Directory of groups available<br />
    110. 110. LinkedIn – how to<br />
    111. 111. LinkedIn – how to<br />
    112. 112. LinkedIn – Who has viewed my page<br /><ul><li>Information is available
    113. 113. Anyone who has searched recently</li></li></ul><li>LinkedIn – Companies<br />Create company page<br />Notify employees: anyone who lists the company as their current employer will be included <br />
    114. 114. LinkedIn – Companies<br />
    115. 115. LinkedIn – Companies<br />
    116. 116. LinkedIn – Paid for accounts<br /><ul><li>Offers Professional version $2,400 - $9,000 per annum per person</li></li></ul><li>LinkedIn – Recommendations<br />Company Page with Employees<br />Each employee posts resume / CV <br />Map out business network and search for these contacts and include them – this will take effort<br />Link employees internal networks together<br />Visit site at least every two or three weeks to nurture connections<br />Post Events<br />Use Answers<br />
    117. 117. Facebook + Twitter + Forum + Blog + Website + YouTube + LinkedIn<br />Combine Facebook with other social media to maximize impact<br />http://www.Ping.fm/<br />
    118. 118. Social Networking for Business<br />Facebook<br />LinkedIn<br />Twitter<br />Blog<br />Forum<br />5 very different vehicles with different applications and levels of support<br />
    119. 119. <ul><li> Checklist
    120. 120. Time Commitment / Plan – Calendar
    121. 121. Corporate support
    122. 122. piece of news arrives </li></ul>email employees with newsletter / blog content<br />Send 3 sentence summary for Facebook content and link to public blog and website<br />Update website<br /><ul><li>Company pages / events</li></ul>Next Steps <br />
    123. 123. Good fortune and fun exploring this new horizon!<br />Every Long Journey Begins With One Small Step!<br />

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