Latest trends and facts.
Internet in Russia
Filip Pieczyński
Moscow, 04.2010
gemiusAudience
Key methodological points
Methodology
gemiusAudience – composition of three sources of data:
- Site centric part
- Panel of users with tracking soft...
Methodology
Population measured in February 2010: 40 963 530
Population is in the 18+ age group
Covering not only big citi...
Moscow’s domination
• More then quarter
of Russian internet
users come from
Moscow or Saint
Petersburg.
• Every two out of...
Real power
• Not only Moscow -
almost 30 millions of
Runet users lives in
other regions of the
country.
Source: gemiusAudi...
Small populated regions
• The great majority
-37,6% of Russian
internet users lives in
small cities, which
accounts for 15...
LOCAL vs. GLOBAL
  Reach
Visitors 
(real users)
Page views
Avg. time 
spent per 
visitor 
[hr:min:s]
1 Yandex 81% 33 043 787 6 986 153 029 ...
 
Avg. time 
spent per 
visitor 
[hr:min:s]
Reach
Visitors 
(real users)
Page views 
1 vkontakte.ru 22:52:50 53% 21 875 42...
Yandex vs. Google: present
• In the Runet there is
no much room left for
the global giant:
Google.
• Local player: Yandex
...
• Yandex’s position on
the market is growing
stronger and during
one year time its reach
increased by 5,3
percentage point...
• Google does not
seem to have much
chances in this
challenge.
• During one year
Yandex gained 7,5
million users, which is...
Source: gemiusAudience, February 2010
•
Yandex vs. Google audience distribution by region
• Yandex outperforms
Goole in al...
• Last year was not
very successful for
Google.
• Not only it has not
significantly improved
the results among any
of the ...
Ukrainian search engines market
• Unlike the Russian
search engines market
Ukrainian one is
dominated by Google.
Source: g...
Video online – reach
Source: gemiusAudience, February 2010
• During last year
Google owned service
– Youtube – had the
lar...
Source: gemiusAudience, February 2010
• Russian internet
users spent on average
more than one hour
on the video service –
...
3 4SOCIAL NETWORKS
Significant players – trends
• Two groups of
players might be
observed on the
Russian social network
market.
•Vkontakte, t...
Top 5 social networks – hourly distribution
Source: gemiusAudience, February 2010
• The majority of the
users visit social...
Vkontakte reinforces its position
• The most popular
social network
Vkontakte , reaches
53,4% of the audience.
Its reach g...
Facebook’s big city orientation
Source: gemiusAudience, February 2010
• The majority of
vkontakte.ru audience
lives in the...
APPLICATIONS
Messengers – the most significant players
• Among messengers
Skype has the leading
position.
• It gains 33,3% reach,
which...
Working days and weekends – hourly distribution
Source: gemiusAudience, February 2010
45%
26%
14%
9%
6%
Share in time
Skyp...
Working days and weekends – hourly distribution
Source: gemiusAudience, February 2010
0,0
1,0
2,0
3,0
4,0
Million
Horizont...
THE POWER OF THE BRAND
Corporate websites: telecomunication [1/2]
Source: gemiusAudience, February 2010
• Three most popular
players gain relativ...
• Leading websites are
slowly increasing their
audience.
Source: gemiusAudience, February 2009;
February 2010
Corporate we...
Corporate websites: computers and IT
Source: gemiusAudience, February 2010
• Most popular are
global corporate
website.
• ...
Thank You!
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internet audience in Russia by Gemius

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  • > networks.xls
    > 1) vkontakte.ru
    > 2) mail.ru - MoiMir
    > 3) odnoklassniki.ru
    > 4) mail.ru - znakomstva
    > 5) moikrug.ru
  • skype ma mniejszy udział w kontach niż w czasie, więc użytkownicy bardziej aktywni odwrotnie w icq o reszcie nie mówić o różnicach, bo są na granicy błędu szacunku. Można mówić, że udział w obu populacjach bardzo zbliżony
  • Messengers: Skype, ICQ, OIP
    HP: Yandex, Mail, Rambler
  • internet audience in Russia by Gemius

    1. Latest trends and facts. Internet in Russia Filip Pieczyński Moscow, 04.2010
    2. gemiusAudience Key methodological points
    3. Methodology gemiusAudience – composition of three sources of data: - Site centric part - Panel of users with tracking software installed on their computers - Structural data from FOM
    4. Methodology Population measured in February 2010: 40 963 530 Population is in the 18+ age group Covering not only big cities but all city sizes and all regions.
    5. Moscow’s domination • More then quarter of Russian internet users come from Moscow or Saint Petersburg. • Every two out of ten lives in the capital. • Saint Petersburg’s citizens account for 7,3% percent. Source: gemiusAudience, February 2010 19,3% 13,8% 13,2% 11,8% 11,7% 11,2% 7,7% 7,3% 4,0% Structure by region of living Moscow North-West Siberia South Central Volga Ural SaintPetersburg Far East
    6. Real power • Not only Moscow - almost 30 millions of Runet users lives in other regions of the country. Source: gemiusAudience, February 2010 7,9 5,6 5,4 4,8 4,8 4,6 3,1 3,0 1,6 0 1 2 3 4 5 6 7 8 9 Moscow North- West Siberia South Central Volga Ural Saint Petersburg Far East Million Number of real users by region of living
    7. Small populated regions • The great majority -37,6% of Russian internet users lives in small cities, which accounts for 15,3 million audience. Source: gemiusAudience, February 2010 19,3% 7,3% 15,3% 20,5% 37,6% Structure by region of living Moscow St.Petersburg > 1 mln cities 0,5-1 mln cities < 0,5 mln cities
    8. LOCAL vs. GLOBAL
    9.   Reach Visitors  (real users) Page views Avg. time  spent per  visitor  [hr:min:s] 1 Yandex 81% 33 043 787 6 986 153 029 06:28:17 2 Mail 74% 30 458 293 12 649 094 785 09:03:00 3 vkontakte.ru 53% 21 875 421 45 765 761 180 22:52:50 4 Google 47% 19 227 138 1 591 167 698 02:08:59 5 odnoklassniki.ru 41% 16 712 285 3 315 939 985 03:38:34 6 wikipedia.org 37% 15 176 166 344 179 924 00:29:45 7 Rambler 33% 13 456 662 1 179 837 208 02:07:12 8 mozilla.com 31% 12 760 019 96 333 988 00:12:37 9 microsoft.com 23% 9 396 419 75 027 784 00:06:17 10 Livejournal 22% 8 926 366 241 795 093 00:43:38 Top 10 players by reach Source: gemiusAudience, February 2010 • Local players constitute top 3 in the reach ranking. • Among top 10 websites half are global players. • The first global player Google takes the forth position.
    10.   Avg. time  spent per  visitor  [hr:min:s] Reach Visitors  (real users) Page views  1 vkontakte.ru 22:52:50 53% 21 875 421 45 765 761 180 2 Mail 09:03:00 74% 30 458 293 12 649 094 785 3 Yandex 06:28:17 81% 33 043 787 6 986 153 029 4 odnoklassniki.ru 03:38:34 41% 16 712 285 3 315 939 985 5 fotostrana.ru 02:58:33 6% 2 617 520 441 118 559 6 mamba.ru 02:51:08 3% 1 419 062 351 421 069 7 Google 02:08:59 47% 19 227 138 1 591 167 698 8 Rambler 02:07:12 33% 13 456 662 1 179 837 208 9 loveplanet.ru 02:04:09 6% 2 523 373 390 168 416 10 dating.ru 01:53:51 2% 968 389 186 787 690 Top 10 players by avg. time spent per visitor Source: gemiusAudience, February 2010 • Social network – Vkontakte – takes the leading position and outreaches the second player by over 13 hours. • Among these players only one – Google – is the global one.
    11. Yandex vs. Google: present • In the Runet there is no much room left for the global giant: Google. • Local player: Yandex significantly outperforms Google and reaches 80,7% of the audience. Source: gemiusAudience, February 2010 33,0 19,2 80,7% 46,9% 0% 50% 100% 0 5 10 15 20 25 30 35 Yandex Google Milion Reach and number of real users Visitors (real users) Reach-Internet
    12. • Yandex’s position on the market is growing stronger and during one year time its reach increased by 5,3 percentage points. • In the same time Goole is losing its position and its reach decreased by 3,3 percentage points. Source: gemiusAudience, February 2009; June 2009; October 2009, February 2010 Yandex vs. Google: past 75,4% 74,9% 79,4% 80,7% 50,2% 50,6% 50,1% 46,9% 0% 20% 40% 60% 80% 100% 02.2009 06.2009 10.2009 02.2010 Reach  Yandex Google
    13. • Google does not seem to have much chances in this challenge. • During one year Yandex gained 7,5 million users, which is 47% percent year to year growth. • Google’s audience increased by 4,2 millions. Source: gemiusAudience, February 2009; February 2010 Yandex vs. Google: future? 22,5 15,033,0 19,2 0 5 10 15 20 25 30 35 Yandex Google Milion 02.2009 - 02.2010 growth (number of real users) 02.2009 growth 02.2009-02.2010 02.2010 47% 28%
    14. Source: gemiusAudience, February 2010 • Yandex vs. Google audience distribution by region • Yandex outperforms Goole in all regions, but in smaller cities the distance between these two players is more significant (around 35 percentage points) than in Moscow or Saint Petersburg. 88,1% 90,3% 82,5% 78,1% 75,4% 58,5% 63,0% 47,3% 43,6% 39,2% 0% 20% 40% 60% 80% 100% Moscow St.Petersburg > 1 mln cities 0,5-1 mln cities < 0,5 mln cities Region of living - reach  Yandex Google
    15. • Last year was not very successful for Google. • Not only it has not significantly improved the results among any of the age groups but also lost some of the oldest audience. Source: gemiusAudience, February 2009; February 2010 Yandex vs. Google audience distribution by age 75% 51% 79% 47% 73% 47% 73% 54% 75% 68% 82% 52% 82% 48% 78% 49% 80% 35% 79% 39% 0% 20% 40% 60% 80% 100% Yandex Google Yandex Google Yandex Google Yandex Google Yandex Google [18-24] [25-34] [35-44] [45-54] [55+] Age groups – reach (02.2009 - 02.2010) 02.2009 02.2010
    16. Ukrainian search engines market • Unlike the Russian search engines market Ukrainian one is dominated by Google. Source: gemiusTreffic, 2008-2010 quarterly data 26,1% 23,3% 24,7% 26,1% 25,8% 26,6% 28,5% 32,1% 34,1% 34,8% 57,1% 61,2% 62,6% 65,2% 66,0% 66,1% 64,7% 62,4% 61,6% 61,4% 0% 20% 40% 60% 80% Search engines Yandex Google
    17. Video online – reach Source: gemiusAudience, February 2010 • During last year Google owned service – Youtube – had the largest dynamics of growth and now leads among video services on Russian market. 0% 20% 40% 02.2009 06.2009 10.2009 02.2010 Reach Google-YouTube Mail - video Yandex - video
    18. Source: gemiusAudience, February 2010 • Russian internet users spent on average more than one hour on the video service – Youtube, which is over 30 minutes more than a year before. Video online – avg. time spent per visitor 00:35:50 00:34:56 00:12:23 01:08:10 00:41:37 00:22:02 00:00:00 00:07:12 00:14:24 00:21:36 00:28:48 00:36:00 00:43:12 00:50:24 00:57:36 01:04:48 01:12:00 Google-YouTube Mail - video Yandex - video Avg. time spent per visitor [hr:min:ss]
    19. 3 4SOCIAL NETWORKS
    20. Significant players – trends • Two groups of players might be observed on the Russian social network market. •Vkontakte, takes the leading position and gains 53% reach. • Former leader Odnoklassniki lost with Vkontakte and MoiMir. • Facebook’s reach is lower than 5%. Source: gemiusAudience, February 2009; June 2009; October 2009, February 2010 0% 20% 40% 60% 02.2009 06. 2009 10.2009 02.2010 Reach vkontakte.ru mail.ru - MoiMir odnoklassniki.ru moikrug.ru mirtesen.ru facebook.com
    21. Top 5 social networks – hourly distribution Source: gemiusAudience, February 2010 • The majority of the users visit social networks in the evening (18:00– 20:00) during the weekdays. • Apart from early morning and evening hours social networks usage patterns are similar on working days and weekends. 0,0 0,5 1,0 1,5 2,0 2,5 3,0 3,5 4,0 4,5 Million Hourly distribution for working days vs. weekends Working days Weekends
    22. Vkontakte reinforces its position • The most popular social network Vkontakte , reaches 53,4% of the audience. Its reach grew by 11,4 percentage points comparing to the last year. • The last year leader lost its position and its reach decreased by 5,3 percentage points during the year. • Facebook’s reach is growing, but the dynamics is lower than for Vkontakte. Source: gemiusAudience, February 2009; February 2010 42,0% 46,1% 2,4%53,4% 40,8% 4,8% 0% 20% 40% 60% vkontakte.ru odnoklassniki.ru facebook.com Growth 02.2009 - 02.2010 (reach) 02.2009 growth 02.2009-02.2010 02.2010 +11,4 p.p. -5,3 p.p. +2,5 p.p.
    23. Facebook’s big city orientation Source: gemiusAudience, February 2010 • The majority of vkontakte.ru audience lives in the small cities. The second important group is constituted by internet users from Moscow. • 60,8% of Facebook’s users lives either in Moscow (43,3%) or in St. Petersburg (17,5%). 43,3% 23,5% 21,1% 17,5% 5,0% 10,3% 21,5% 33,2% 37,2% 8,6% 21,0% 16,6% 9,2% 17,2% 14,8% 0% 20% 40% 60% 80% 100% facebook.com odnoklassniki.ru vkontakte.ru Region of living Moscow St.Petersburg < 0,5 mln cities 0,5-1 mln cities > 1 mln cities
    24. APPLICATIONS
    25. Messengers – the most significant players • Among messengers Skype has the leading position. • It gains 33,3% reach, which means 13,6 million users monthly. • The second place is taken by ICQ with reach equal 24,2%. Source: gemiusAudience, February 2010 13,6 9,9 4,6 1,7 1,7 33,3% 24,2% 11,2% 4,2% 4,1% 0% 20% 40% 0 2 4 6 8 10 12 14 16 Skype ICQ QIP Infium Yahoo Messenger MSN Messenger Million Reach and number of real users Visitors (real users) Reach
    26. Working days and weekends – hourly distribution Source: gemiusAudience, February 2010 45% 26% 14% 9% 6% Share in time Skype ICQ QIP Infium Yahoo Messenger MSN Messenger 39% 35% 15% 6% 5% Share in accounts Skype ICQ QIP Infium Yahoo Messenger MSN Messenger
    27. Working days and weekends – hourly distribution Source: gemiusAudience, February 2010 0,0 1,0 2,0 3,0 4,0 Million Horizontal portals – hourly distribution for working days vs. weekends Working days Weekends 0,0 1,0 2,0 3,0 4,0 5,0 Million Messengers – hourly distributionfor working days vs.Weekends Working days Weekends
    28. THE POWER OF THE BRAND
    29. Corporate websites: telecomunication [1/2] Source: gemiusAudience, February 2010 • Three most popular players gain relatively big audience. 4,4 4,0 3,7 0,6 0,6 10,8% 9,8% 9,1% 1,4% 1,4% 0% 10% 20% 0 1 2 3 4 5 mts.ru megafon.ru beeline.ru akado.ru corbina.ru Milion Reach and number of real users Visitors (real users) Reach
    30. • Leading websites are slowly increasing their audience. Source: gemiusAudience, February 2009; February 2010 Corporate websites: telecomunication [2/2] 6,6% 5,3% 6,5% 2,1% 2,2% 10,8% 9,8% 9,1% 1,4% 1,4% 0% 10% 20% mts.ru megafon.ru beeline.ru akado.ru corbina.ru Reach growth 02.2009 - 02.2010 02.2009 growth 02.2009 - 02. 2010 02.2010 +4,2 p.p. +4,5 p.p. -0,8 p.p.-0,7 p.p. +2,7 p.p.
    31. Corporate websites: computers and IT Source: gemiusAudience, February 2010 • Most popular are global corporate website. • Local website takes 5th position with 1,7 million users. 12,8 9,4 3,8 3,2 1,7 1,5 1,2 0,5 31,2% 22,9% 9,3% 7,8% 4,1% 3,7% 3,0% 1,3% 0% 20% 40% 0 2 4 6 8 10 12 14 Milion Reach and number of real users Visitors (real users) Reach
    32. Thank You!

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