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Innovate, optimize and profit with cloud computing

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Telecom companies can fully embrace the power of cloud computing technologies by innovating, optimizing costs and creating new revenue streams. Here's how.

Telecom companies can fully embrace the power of cloud computing technologies by innovating, optimizing costs and creating new revenue streams. Here's how.

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  • 1. Innovate, Optimize and Profit with Cloud Computing Federico Feroldi Image courtesy of ananyah.COM
  • 2. A few words about me
  • 3. “ Customers have already moved to the Cloud. Is your business there?” - Alex Dayon, salesforce.com
  • 4.
    • “ Network operators: The worst innovators in the mobile industry”
    • - visionmobile.com, Jan 2009
    Image courtesy of gepiblu
  • 5.
    • Innovate
    What’s the right approach? Optimize Profit Images courtesy of shuttermonkey, Kuba Bożanowski, swisscan 1 2 3
  • 6. Innovate 1
  • 7. Innovate
    • Why?
    1
    • Cloud Computing what?
    • We must do cloud computing because everybody else is doing it!
    • Cool stuff, but do I need it?
  • 8. Innovate
    • How?
    1
    • Tinker with products and platforms
    • Build prototypes of new services
    • Great support to in-house development
  • 9. Innovate
    • Results!
    1
    • Wow we can do a lot of interesting stuff with this cloud thing!
    • We can find almost anything we need!
    • This stuff is so cool that the entire company should use it!
  • 10. Optimize 2
  • 11. Optimize
    • Why?
    2
    • Why don’t we use the cloud for our non core IT needs?
    • Maybe it’s even cheaper!
    • Don’t worry, we have a plan!
  • 12. Optimize
    • How?
    2
    • Migrate non-core IT services to SaaS
    • Private and hybrid clouds to max HW utilization and instant provisioning
    • Strategic partnerships with cloud providers for scalability and availability
  • 13. Optimize
    • Example: back office
    Waste 2 Typical daily average usage of back office IT infrastructure is around 15-30% at best* (you only need 1/3 of your servers) Planned capacity Actual daily usage Data centers: how to cut carbon emissions and costs – McKinsey & C. Average utilization
  • 14. Optimize
    • Example: back office
    2 Run your back office applications on the cloud for maximum efficiency and almost zero operations effort On-demand capacity Actual daily usage
  • 15. Optimize
    • Example: capacity management
    2 Provisioning for peak loads takes time and is never optimal : you waste capacity or you have customer dissatisfaction Planned capacity Waste Customer dissatisfaction time
  • 16. Optimize
    • Example: capacity management
    2 Planned capacity for “normal” load Offload exceeding capacity to the cloud Provisioning for average load + offloading exceeding capacity = no customer dissatisfaction and no waste = optimal time
  • 17. Optimize
    • Results!
    2
    • Wow! This really opens a new world! What did we do before the Cloud?
    • Wasting time to setup and operate servers is a thing of the past!
    • We can double our capacity in hours instead of months! That’s amazing!
  • 18. Profit 3
  • 19. Profit
    • Why?
    3
    • You understand the full potential of becoming a cloud provider
    • You have knowledge to integrate and manage cloud services
    • You are ready to become part of the cloud and create new revenue streams
  • 20. Profit
    • How?
    3
    • Profit from your idle servers (IaaS)
    • Host software for your customers (SaaS)
    • Build an application ecosystem on top of your infrastructure by offering a platform to independent software developers (PaaS)
  • 21. Profit
    • Example: provide IaaS
    3
    • Natural evolution of traditional hosting
    • Open source platforms like Enomaly and Eucalyptus
    • You can sell IaaS with APIs compatible with Amazon Web Services
  • 22. Profit
    • Example: provide SaaS
    3
    • Hosted software for your customers
    • Delivered through your network
    • Leverage your business relationship
  • 23. Profit
    • Example: provide mobile payment
    3 squareup.com
  • 24. Profit
    • Example: provide PaaS
    3
    • Build a platform on top of your own communication infrastructure
    • Give developers an easy way to develop, host and profit from their applications
    • Share the profits with them and build together an application ecosystem
  • 25. Profit
    • Example: Google Voice platform
    3 Develop on Voice API Host on AppEngine Profit on Marketplace
  • 26. Profit
    • Results!
    3
    • Customers see you as an end-to-end service provider: data and applications
    • You have revenues streams coming from the network and from the services
    • You build an ecosystem that will grow with innovation and new services built on top of your platform
  • 27. Profit
    • Build it, they will come
    3
  • 28.
    • Innovate
    Three steps! Optimize Profit Images courtesy of shuttermonkey, Kuba Bożanowski, swisscan 1 2 3
  • 29. Image courtesy of Ani Bee Product and Marketing “ Cloud Computing can spur innovation , reduce the time to market for new products and increase customer satisfaction .”
  • 30. Image courtesy of lambchops IT and Operations “ With Cloud Computing you can spend less time on operating and more on innovating your infrastructure. ”
  • 31.
    • By 2020 there will be 50 billion devices on the web.
    • Hans Vestberg, Ericsson CEO
    Image courtesy of Express Monorail
  • 32. Questions? [email_address] twitter.com/ cloudify linkedin.com/in/ feroldi Thank you!

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