Outreach presentation

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Outreach presentation

  1. 1. Leveraging Social Media toDrive Awareness and IncreaseEngagement with Students
  2. 2. Online Customer Listening Every good conversation starts with good listening 2
  3. 3. Why do it?How we listen and what we listen to affects how we strategize and respond to our customers. Create Relevant Content Listening To Our Customers Identify Key Customer Issues 3
  4. 4. Twitter www.twitter.com/FAFSA4
  5. 5. Facebook www.facebook.com/FederalStudentAid5
  6. 6. Facebook6
  7. 7. YouTube www.youtube.com/FederalStudentAid7
  8. 8. Visual.ly www.visual.ly/users/FederalStudentAid8
  9. 9. Infographics9
  10. 10. Leverage FSA content foryour own Facebook, Twitter,and YouTube Accounts10
  11. 11. As My Mother Always Said… Sharing is Caring11
  12. 12. Add the @FAFSA Stream to Your Site Go to: http://twitter.com/widgets (must be logged in)COPY & PASTE: <a class="twitter-timeline" data-dnt=true href="https://twitter.com/FAFSA" data-widget-id="258219635218972673">Tweets by @FAFSA</a> <script>!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0];if(!d.getElementById(id)) {js=d.createElement(s);js.id=id;js.src="//platform.twitter.com/widgets.js";fjs.parentNode.insertBefore(js,fjs);}}(document,"script","twitter- wjs");</script> 12
  13. 13. Embed our YouTube Videos In Your Site 13
  14. 14. Embed our Infographics In Your Site Go to: http://visual.ly/users/FederalStudentAid 14
  15. 15. StudentAid.gov Homepage15
  16. 16. StudentAid.gov/Resources16
  17. 17. Increase StudentEngagement17
  18. 18. Visuals Visuals Visuals!18
  19. 19. Mobile19
  20. 20. Hold monthly @FAFSA Office Hours on Twitter the last Wednesday of every month at 5:00 PM. Hashtag #AskFAFSA20
  21. 21. Federal Student Aid Social Media Resources FacebookFederal Student Aid: Information and updates about federal student aidprograms and events. Twitter@FAFSA: Need money for college? Stay up to date with the latest informationon the Free Application for Federal Student Aid (FAFSASM) and the federalstudent aid programs. YouTubeFederal Student Aid: View videos on student financial aid including understandingthe financial aid process, applying for aid, borrowing responsibly, repaying yourfederal student loans and more. More social media resources at www.studentaid.gov/social21

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