Tools and Resources for Outreach and Engagement
Federal Student Aid: 9/18/2013
No, Really! We're Here to
Help…
Connecting Customers with Resources
College Access Professionals
• Limited time and resources
• Competing priorities
Stude...
What We’ll Cover
• Resources available from Federal Student Aid
• Ways you can use these resources
• Where to find these r...
Public Service Announcements
Goal:
•Create awareness of Federal Student Aid and the availability of
funding to help pay fo...
Publications: For Counselors
Counselors and Mentors Handbook
• Available online
• Overview of federal student aid programs...
Publications: For Students
These and other FSA publications, including fact sheets, are available at StudentAid.gov/resour...
Ordering Publications
• Order publications at FSA Pubs:
www.fsapubs.gov
• If you do not have a mailing list
(ML) number, y...
Web Banners
www.studentaid.gov/link2us
Facebook
www.facebook.com/FederalStudentAid
9
Facebook Post Examples
10
Leveraging Facebook Content
“Like” our page and you’ll get all our content in your
Facebook feed
11
Leveraging Facebook Content
“Like” a
specific
post or
piece of
content
12
Leveraging Facebook Content
“Share” our content
13
Leveraging Facebook Content
Posts you can use
14
Twitter
www.twitter.com/FAFSA
15
Twitter Post Example
16
Shortened link
to info on
StudentAid.gov
Leveraging Twitter Content
Follow Us
17
Leveraging Twitter Content
Retweet Us
18
Leveraging Twitter Content
Tweets you can use…
19
Add the @FAFSA Stream to Your Site
Go to: http://twitter.com/widgets (must be logged in)
COPY & PASTE THE FOLLOWING CODE I...
#AskFAFSA Office Hours on Twitter
•Integrates social media and
customer service
•Different topic each month
•Tweet questio...
Hosting Office Hours
22
Storify
www.storify.com/FAFSA
23
All the Q&As from
each #AskFAFSA
Office Hours are
captured in
Storify. This is a
good res...
YouTube
24
www.youtube.com/FederalStudentAid
YouTube Playlists
25
Leveraging YouTube Content
Download any of our videos:
http://studentaid.ed.gov/resources
Click on the video you want to
a...
Embed Videos into Your Web Site
Instructions:
•Go to YouTube.com/
FederalStudentAid
•Select the video you’d like to
embed
...
Infographics
28
Leveraging Infographics
29
www.visual.ly/users/federalstudentaid
Add Infographics to Your Web Site
30
Add Infographics to Your Web Site
31
Blog Posts (www.ed.gov/blog/topic/federal-student-aid)
32
Customer Engagement
33
Social Media Campaigns
• FAFSA Completion (Dec. 28 – March 31)
• Heavily promoting the availability of the 2013-14 FAFSA a...
Social Media Toolkits
Social Media Toolkits are available for:
•FAFSA Completion
•Responsible Borrowing/Student Loan Repay...
Where to find these
resources…
StudentAid.gov Homepage
37
StudentAid.gov/resources
38
Studentaid.gov/resources
39
Link to Us
40
Financial Aid Toolkit – COMING SOON!
• Consolidates and organizes FSA resources and content into a
searchable online toolk...
Homepage Design
• Site structured
around four main
content areas:
• Learn About
Financial Aid
• Conduct Outreach
• Get Tra...
Search Tools and Resources
• Searchable
database of
resources
• Customers can filter
their search by:
• Resource Type,
suc...
Other Resources
FAFSA Demo Site
www.fafsademo.test.ed.gov
• User name: eddemo
• Password: fafsatest
Students can also cont...
FSA on Social Media
www.facebook.com/federalstudentaid
www.twitter.com/fafsa
www.youtube.com/federalstudentaid
45
Questions and Discussion
Questions on the information
presented today?
Any thoughts on current FSA
resources?
What resourc...
Contact Us
Wendy Bhagat, Director of Awareness and Outreach
wendy.bhagat@ed.gov
Susan Thares, Digital Engagement Lead
susa...
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NCAN 2013 Federal Student Aid tools

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Sept. 2013 PowerPoint presented at NCAN national conference.

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  • What are office Hours?
  • We decided to produce social media campaigns around the federal student loan lifecycle. Our campaign began with our 1/1 #AskFAFSA event which yielded positive results at a surprising rate. This seasonally targeted approach has helped to expand our depth of content around specific loan lifecycle events for borrowers.
  • NCAN 2013 Federal Student Aid tools

    1. 1. Tools and Resources for Outreach and Engagement Federal Student Aid: 9/18/2013 No, Really! We're Here to Help…
    2. 2. Connecting Customers with Resources College Access Professionals • Limited time and resources • Competing priorities Students/Parents • Having conversations about college • Shifting from passive information recipients to participants in the conversation • Will engage if “you are” where “they are” FSA • Has resources you can leverage • Can help you reach and engage audiences 2
    3. 3. What We’ll Cover • Resources available from Federal Student Aid • Ways you can use these resources • Where to find these resources • Coming soon… • Q&A 3
    4. 4. Public Service Announcements Goal: •Create awareness of Federal Student Aid and the availability of funding to help pay for college or career school Components (English & Spanish): •Television •Radio •Print •Web Airing: Now through Dec. 2013 Available: StudentAid.gov/psa 4
    5. 5. Publications: For Counselors Counselors and Mentors Handbook • Available online • Overview of federal student aid programs and FAFSA • Resource for working with students and answering questions 5
    6. 6. Publications: For Students These and other FSA publications, including fact sheets, are available at StudentAid.gov/resources 6
    7. 7. Ordering Publications • Order publications at FSA Pubs: www.fsapubs.gov • If you do not have a mailing list (ML) number, you can request one for placing orders 7
    8. 8. Web Banners www.studentaid.gov/link2us
    9. 9. Facebook www.facebook.com/FederalStudentAid 9
    10. 10. Facebook Post Examples 10
    11. 11. Leveraging Facebook Content “Like” our page and you’ll get all our content in your Facebook feed 11
    12. 12. Leveraging Facebook Content “Like” a specific post or piece of content 12
    13. 13. Leveraging Facebook Content “Share” our content 13
    14. 14. Leveraging Facebook Content Posts you can use 14
    15. 15. Twitter www.twitter.com/FAFSA 15
    16. 16. Twitter Post Example 16 Shortened link to info on StudentAid.gov
    17. 17. Leveraging Twitter Content Follow Us 17
    18. 18. Leveraging Twitter Content Retweet Us 18
    19. 19. Leveraging Twitter Content Tweets you can use… 19
    20. 20. Add the @FAFSA Stream to Your Site Go to: http://twitter.com/widgets (must be logged in) COPY & PASTE THE FOLLOWING CODE INTO YOUR WEB SITE: <a class="twitter-timeline" data-dnt=true href="https://twitter.com/FAFSA" data-widget-id="258219635218972673">Tweets by @FAFSA</a> <script>!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0];if(!d.getElementById(id)) {js=d.createElement(s);js.id=id;js.src="//platform.twitter.com/widgets.js";fjs.parentNode.insertBefore(js,fjs);}}(document,"script","twitter- wjs");</script> 20
    21. 21. #AskFAFSA Office Hours on Twitter •Integrates social media and customer service •Different topic each month •Tweet questions using #AskFAFSA •SMEs available to answer questions live •Summarize for those not able to attend 21
    22. 22. Hosting Office Hours 22
    23. 23. Storify www.storify.com/FAFSA 23 All the Q&As from each #AskFAFSA Office Hours are captured in Storify. This is a good resource for content.
    24. 24. YouTube 24 www.youtube.com/FederalStudentAid
    25. 25. YouTube Playlists 25
    26. 26. Leveraging YouTube Content Download any of our videos: http://studentaid.ed.gov/resources Click on the video you want to automatically download Subscribe to our YouTube Channel for the latest videos 26
    27. 27. Embed Videos into Your Web Site Instructions: •Go to YouTube.com/ FederalStudentAid •Select the video you’d like to embed •Click “Share” which will show you a new menu •Click the “Embed” option to receive the code •Copy and paste code to your site 27
    28. 28. Infographics 28
    29. 29. Leveraging Infographics 29 www.visual.ly/users/federalstudentaid
    30. 30. Add Infographics to Your Web Site 30
    31. 31. Add Infographics to Your Web Site 31
    32. 32. Blog Posts (www.ed.gov/blog/topic/federal-student-aid) 32
    33. 33. Customer Engagement 33
    34. 34. Social Media Campaigns • FAFSA Completion (Dec. 28 – March 31) • Heavily promoting the availability of the 2013-14 FAFSA and the importance of completing it early • Team online Jan. 1st • Loan Repayment Campaign (May 10 – June 30) • Messaging about responsible borrowing, repayment plans, etc. • Messaging targeted to specific groups and geographic locations 34
    35. 35. Social Media Toolkits Social Media Toolkits are available for: •FAFSA Completion •Responsible Borrowing/Student Loan Repayment The Toolkits contain topic relevant: •Facebook Posts •Tweets •Videos •Infographics •Links to relevant blog posts 35
    36. 36. Where to find these resources…
    37. 37. StudentAid.gov Homepage 37
    38. 38. StudentAid.gov/resources 38
    39. 39. Studentaid.gov/resources 39
    40. 40. Link to Us 40
    41. 41. Financial Aid Toolkit – COMING SOON! • Consolidates and organizes FSA resources and content into a searchable online toolkit Current FSA4counselors Website • For organizations and individuals that interact with, support, or counsel students and families on funding a postsecondary education • Updates FSA4counselors.ed.gov • Target Release: Fall 2013 41
    42. 42. Homepage Design • Site structured around four main content areas: • Learn About Financial Aid • Conduct Outreach • Get Training • Search Tools and Resources • Site will display on PC and mobile devices DRAFT 42
    43. 43. Search Tools and Resources • Searchable database of resources • Customers can filter their search by: • Resource Type, such as videos, presentations, how to guides • Audience Type • Topic, such as FAFSA completion and loan repayment • Time of the Year 43 DRAFT
    44. 44. Other Resources FAFSA Demo Site www.fafsademo.test.ed.gov • User name: eddemo • Password: fafsatest Students can also contact: Federal Student Aid Information Center • General info about federal student aid • FAFSA, PIN, and SAR assistance • 1-800-4-FED-AID (1-800-433-3243) 44
    45. 45. FSA on Social Media www.facebook.com/federalstudentaid www.twitter.com/fafsa www.youtube.com/federalstudentaid 45
    46. 46. Questions and Discussion Questions on the information presented today? Any thoughts on current FSA resources? What resources are we missing that you would find helpful? 46
    47. 47. Contact Us Wendy Bhagat, Director of Awareness and Outreach wendy.bhagat@ed.gov Susan Thares, Digital Engagement Lead susan.thares@ed.gov Tina Pemberton, Manager of Customer Communications tina.pemberton@ed.gov 47
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