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FSA Social Media Tools
FSA Social Media Tools
FSA Social Media Tools
FSA Social Media Tools
FSA Social Media Tools
FSA Social Media Tools
FSA Social Media Tools
FSA Social Media Tools
FSA Social Media Tools
FSA Social Media Tools
FSA Social Media Tools
FSA Social Media Tools
FSA Social Media Tools
FSA Social Media Tools
FSA Social Media Tools
FSA Social Media Tools
FSA Social Media Tools
FSA Social Media Tools
FSA Social Media Tools
FSA Social Media Tools
FSA Social Media Tools
FSA Social Media Tools
FSA Social Media Tools
FSA Social Media Tools
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FSA Social Media Tools

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Presentation given to Philadelphia college access professionals Dec. 4, 2012

Presentation given to Philadelphia college access professionals Dec. 4, 2012

Published in: Education
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Transcript

  • 1. Leveraging Social Media toDrive Awareness and IncreaseEngagement with Students Susan Thares December 2012
  • 2. StudentAid.gov Homepage2
  • 3. Twitter www.twitter.com/FAFSA3
  • 4. Facebook www.facebook.com/FederalStudentAid4
  • 5. Facebook5
  • 6. YouTube www.youtube.com/FederalStudentAid6
  • 7. Storify www.storify.com/FAFSA7
  • 8. StorifySource: Storify.com 8
  • 9. Visual.ly www.visual.ly/users/FederalStudentAid9
  • 10. Infographics10
  • 11. Leverage FSA content foryour own Facebook, Twitter,and YouTube Accounts11
  • 12. As My Mother Always Said… Sharing is Caring12
  • 13. Add the @FAFSA Stream to Your Site Go to: http://twitter.com/widgets (must be logged in)COPY & PASTE: <a class="twitter-timeline" data-dnt=true href="https://twitter.com/FAFSA" data-widget-id="258219635218972673">Tweets by @FAFSA</a> <script>!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0];if(!d.getElementById(id)) {js=d.createElement(s);js.id=id;js.src="//platform.twitter.com/widgets.js";fjs.parentNode.insertBefore(js,fjs);}}(document,"script","twitter- wjs");</script> 13
  • 14. Embed our YouTube Videos In Your Site 14
  • 15. Embed our Infographics In Your Site Go to: http://visual.ly/users/FederalStudentAid 15
  • 16. 16
  • 17. StudentAid.gov/Resources17
  • 18. Increase StudentEngagement18
  • 19. Visuals Visuals Visuals!19
  • 20. Mobile20
  • 21. Host “Office Hours” onlineSource: Twitter.com – All tweets public 21
  • 22. QUESTIONS? Keep in touch: FSANewMedia@ed.gov22
  • 23. Resources Federal Student Aid Social Media www.facebook.com/FederalStudentAid www.twitter.com/FAFSA www.youtube.com/FederalStudentAid www.storify.com/FAFSA www.visual.ly/users/FederalStudentAid23
  • 24. Resources Resources on StudentAid.gov StudentAid.gov/resources StudentAid.gov/social Customer Listening Resources www.socialmention.com www.boardreader.com www.alerts.google.com24

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