Twitter searches for a business modelPresentation Transcript
Twitter Searches for a Business Model Federico Perez Dario Yunes Adam Showell
Beginning of Twitter Began as a web-based version of popular text messaging services provided by cell phone carriers. Started by a podcasting company called Odeo. Basic idea was to marry short text messaging on cell phones with the web and to create a social group using this idea.
How Twitter Works Your only limited to 140 Characters. Provides a platform for users to express themselves and sharing it with their “followers” who follow you to receive your “tweets”. Has failed to generate any revenue.
Stats of Twitter September 2009, 50 million worldwide. Third largest social media in the market by 2009. 60% churn rate. Valued at 1 billion by September 2009
Biggest Assets Powerful PR tool for companies, business and celebrities among others User attention and audience size Database of tweets that contain real-time, spontaneous comments, observations, and opinions of the audience Powerful search engine that mines for tweet patterns Powerful distribution medium
Possible ways to create Revenue Ask subscribers for a subscription fee, or for premium services like video/music download. Sell display ads or text ads. Charge for advertisements inserted into audience tweets. Charge professionals for providing unexpected appointment availabilities. Sell information database of real-time tweets.
Our Revenue Suggestion Charge companies to create their twitter account and celebrities which can be used as a powerful Customer Service tool, PR tool and can be used to mine patterns in real-time tweets about their services. Also to sell the database to clients that want a database about all the real-time tweets.