Pres 1 Empathize and Define | Aug5, 2013

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Get to know why a 40 year old learning professional, living not far from her work may prefer using her car instead of walking. Even it's an 8 minute walk.

Empathize and define exercise to detect problems or needs that may seem not so obvious in the transition between home, work or school. Using the Empathy Map as a tool we achieved a Problem statement.

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Pres 1 Empathize and Define | Aug5, 2013

  1. 1. Design Thinking Action Lab | Professor Leticia Britos C, Stanford University | Empathize and Define November 7th, 2012 | Zoom Ten by Ten Team Federico Hernandez-Ruiz Developing empathy for someone who has a stake in the school-to-work transition
  2. 2. Design Thinking Action Lab | Professor Leticia Britos C, Stanford University | Empathize and Define November 7th, 2012 | Zoom Ten by Ten Team Federico Hernandez-Ruiz Having a stake in the school-to-work transition Insights: •I go by car, because I’m in the morning rush with a tight schedule. •I would need to sacrifize other things such as my morning gym •I would’t consider walking back and forth to school because I get out really tired and most of the times with my laptop wich is heavy. I’m also in charge of my 7 year old daughter. I’m really tired, I just want to go home, easy, comfortable, worry less. •I do no harm, is so close that I don’t worry about polluting. My kid walks to school with my husband so she receives a good example of healthy living every morning. She also gets out of school tired. I know that ussing the car to go to school even it’s only a few blocks away sounds ridiculous I work a lot, I give the best of myself, why shouldn’t I give me a treat. I’m not harming anyone. If I have no choice I would walk, but I will keep ussing the car everyday, even is close to home and the car is parked all day. I don’t feel any guilt, in fact I’m proud of the work I do and how I do it. Health wise, I go to the gym everyday, so my health is ok Marytere: Student learning support Services, mother of two, married, In her 40’s, good health, Middle class, with a masters degree in learning cognition
  3. 3. Design Thinking Action Lab | Professor Leticia Britos C, Stanford University | Empathize and Define November 7th, 2012 | Zoom Ten by Ten Team Federico Hernandez-Ruiz Having a stake in the school-to-work transition Marytere needs a way to return home; easy and comfortable ‘cause she’s really tired after working at Kinder school. “It’s a way of rewarding my self after all the work, kind of a treat. Most of all I don’t do no harm” Problem statement:
  4. 4. Design Thinking Action Lab | Professor Leticia Britos C, Stanford University | Empathize and Define November 7th, 2012 | Zoom Ten by Ten Team Federico Hernandez-Ruiz Federico Hernandez-Ruiz fedehndz@gmail.com Thank you!

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