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DesignThinking interaction map

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Design thinking process reviewed as a system map. In a reinterpretation of IDEO original diagram and visualized as a system map for easier & faster identification.

Design thinking process reviewed as a system map. In a reinterpretation of IDEO original diagram and visualized as a system map for easier & faster identification.

Published in: Business
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  • 1. Organization, Corporation Objectives People Needs Enhanced solution, Quick fix, easy & Fast (Rational / Functional) Objectives Needs Vision Design thinking system Ecosystem Federico Hernandez-Ruiz / asimetagraf Problem Statement Problem Statement Thermometer Says Do Think Feels Empathy Emotional Rational Emotional + Rational Product or service to be addressed New innovative, Empathic solutions (Emotional + Rational) Emotional Rational / Functional Based on IDEO DesignThinking Most are here Opportunity Human People User Client Havealwayswishedforit/Feelsgreat Goes with my way of living Does what it should I can pay for it + - Symbolic value / Aspirational Ok with my way of living Characteristics and performance Price attractive Learn Ask Think, ideate Test Observe

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