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Internet Librarian 2012: Library as Content Creator

by feddern on Oct 18, 2012

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Inspired by the idea that libraries could be content creators, the Escondido Public Library decided to enhance its digital collection by capturing and sharing the knowledge of local experts through ...

Inspired by the idea that libraries could be content creators, the Escondido Public Library decided to enhance its digital collection by capturing and sharing the knowledge of local experts through videos and podcasts. The LibraryYOU project, funded by a California State Library LSTA grant, consists of a website that showcases the collection (libraryyou.escondido.org), a recording studio, and public training classes encouraging patrons to share their knowledge and learn how to communicate through new digital multimedia formats.

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The inspiration for LibraryYOU came to me during Internet Librarian 2010 when talk was of how to incorporate user-generated content into your library website and the cool YOUmedia project Chicago Public Library had recently started.
The recording studio includes 2 iMacs, digital video recorders, microphones, mixing boards,
During the grant period, LibraryYOU was staffed by 4 people: Viktor, the Digital Services Librarian (podcasting, video recording/editing, training, web maintenance), Tom, the Recording Studio Coordinator (talent management, video recording/editing, marketing), Adrian, the Recording Studio Assistant (video recording/editing), and Donna, the Digital Services Manager (grant administrator, web development, talent scout, outreach, training).
The LibraryYOU website hosts the digital content (videos and podcasts) created by local experts. It’s also the place to find out how to participate and includes a blog of Tips & Tricks.
This is an example of a web page with a video on the LibraryYOU site. Videos and podcasts are embedded on the pages and include descriptions and metadata as well as ratings and a Facebook Like option.
We have added quite a variety of topics to our digital collection through our new LibraryYOU videos and podcasts.
Users can browse the collection on the LibraryYOU website or discover content through the library’s catalog.
Presentations were made to several local organizations in order to get the word out about LibraryYOU and to recruit contributors. This photo shows staff at the local Farmer’s Market.
We hired a graphic designer (Jason Murray) to create a logo and identity for LibraryYOU. These are two posters he created to help us encourage people to participate.
Gina McBride (left) took a LibraryYOU podcasting class and has started her own podcast in which she interviews local non-profits.Laura Johnston-Kohl recorded a podcast for LibraryYOU on her experience being a Jonestown Survivor. She does a lot of public speaking on this topic and can now send a link to her podcast to organizations who are considering booking her for an event.
Stone Brewing Co. received a lot of positive feedback when they posted their LibraryYOU video on their Facebook page.(Right) Pat Mues was so inspired to share her knowledge with her community that she started a blog. She included a link to her LibraryYOU videos on making pasta from scratch.
Don’t have a big budget for a project like this? It doesn’t take much to get started.
If you have money and space, you can start a public media lab like these libraries.

Internet Librarian 2012: Library as Content Creator Presentation Transcript

Sharing Local Knowledge Donna Feddern Digital Services Manager Escondido Public Library
Inspiration
Goals1. Expand digital collection of local knowledge.2. Empower community members to createtheir own digital content.
LibraryYOU is: A recording studio A website Public training
Recording Studio
Team
Website
Website
Digital Collection
Digital Collection
Publicity Tool
Publicity & Outreach
Publicity & Outreach
Success Stories
Success Stories
On a shoestring Place to host content Webcam or digital video recorder Microphone Free video and audio editing software (iMovie, Windows Movie Maker, Audacity) Staff or volunteer who knows video/audio recording and editing or is willing to learn
Libraries with Media Labs Chicago Public LibraryPublic Library Media Labs  Barrington Public Library, IL  Ela Area Public Library, IL Skokie Public Library  Forest Park Public Library, IL Digital Media Lab  StoryLab @ Tacoma Public Library, WA  Lomira Quadgraphics Community Library, WI  Brownsburg Public Library, IN
For more information Contact: Donna Feddern dfeddern@escondido.org @infoexplora on Twitter LibraryYOU blog libraryyou.org LibraryYOU website: libraryyou.escondido.org