1. 10 Fast Ways to Annoy Every
Business Contact on LinkedIn
2. LinkedIn is the World's Largest
Professional Social Media Network
The potential for professional connections and
sales is great, especially for B2B companies.
57 percent of B2B Companies say they generated
sales through LinkedIn*
45 percent of B2B Companies have gained a
customer from LinkedIn*
47 percent of B2B Marketers say they actively use
*From SPIRAL16 "How B2B Companies Are Using Social Media [INFOGRAPHIC]"
4. LinkedIn Continues to Grow
Professionals join LinkedIn at a rate of more
than two per second.^
LinkedIn members did over 5.7 billion
professionally-oriented searches in 2012.^
More than 3 million companies have a LinkedIn
LinkedIn has more than 259 Million Users,
including 84 million in the U.S.^
5. But make these 10 Mistakes
And you'll turn people off.
When you turn people off, they tune you out.
No one hears your message.
6. If You're Doing These 10 Things
7. 1. Over Promoting Yourself
Don't turn every conversation back to your
business or service.
People right through blatant self-promotion.
If your business is relevant to a conversation, by
all means, Speak Up!
8. 2. Making The Hard Sell
LinkedIn is social first, business second.
The hard sell is a turnoff
Promote your products and services on your
company page, instead of a personal account.
9. 3. Spamming Contacts
Spamming your connections’ inboxes with
“special offers” or events every week will
Be very selective in sending messages to your
Never let a sales pitch be a first communication.
If you do, you’ll eventually find yourself with
10. 4. Randomly Connecting
Send a quick note with each new invitation
explaining why you want to connect.
You’re taking a chance if you don’t.
If you try to friend too many people you don’t
know, you could be reported to LinkedIn as
11. 5. Unprofessional Profile
If you took your profile photo in the bathroom,
or at a party, no one will take you seriously.
Even worse is a profile with no picture at all.
Profiles with incomplete work histories, no
recommendations or endorsements are also
suspect. Look professional!
12. 6. Not Updating
If you don't update your profile and status on a
regular basis, people will forget you exist.
It's a simple as that.
13. 7. Being too cute
LinkedIn is not a place to get too cute in profile
and work descriptions.
People search for specific work titles and skills
on LinkedIn. I'm a content provider, not a
content "guru," not a content "ninja."
14. 8. Posting irrelevant content
While it is important to post information in
your LinkedIn groups ...
It's more important to post Relevant
Remember, a sustainable building group wants
different information than a animal rescue
15. 9. Adding contacts' email addresses
to your marketing lists
Don't abuse your connections by adding their
email addresses to your marketing lists without
That is a no-no.
It also violates common email marketing
16. 10. Improperly Asking For
If someone hasn't worked with you, don't ask
for a professional recommendation.
If you do, you're putting a connection in a
position to lie about their knowledge.
Ask people who know your work to recommend
17. Avoid these Annoying LinkedIn
Mistakes and ..
You'll be good to
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