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A Peep Into UNICA CAMPAIGN 8.5

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Unica is a brand within IBM's software group comprising multiple enterprise marketing management products.

Unica is a brand within IBM's software group comprising multiple enterprise marketing management products.

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  • 1. A Peep Into UNICA
  • 2. What is UNICA? • UNICA is IBM’s campaign management solution, you can quickly and cost-effectively design, execute, and measure customer-driven communication strategies across all of your channels, online and offline. • UNICA Campaign, allows you to target N number of individuals with just the right message.
  • 3. IBM Campaign lets you • Build an effective, ongoing dialogue with your customer or prospect through a complete history, such as offers presented, context and campaign details, and response or non-response. • Close any loops by attributing responses of various types (direct, indirect, inferred) to campaigns using several attribution methods (best match, fractional, multiple, custom). • Enable use, reuse and tracking of campaign building blocks, including audiences, segments, offers, treatments and exclusion rules. • Manage the entirety of your campaign’s logic, including audience segmentation, exclusions, and assignment of offers and channels
  • 4. Build an effective, ongoing dialogue with your customer or prospect
  • 5. Response attribution and tracking • Accurately measure marketing activities across segments, products, channels, brand and time. • Improve accuracy of program performance metrics. • Complement extensive reporting enhancements.
  • 6. Manage the entirety of your campaign’s logic • Design and manage the most complex, cross-channel campaigns with flowchart interface to maximize power and flexibility. • Improve response rates and business results by increasing the precision of campaign targeting. • Reduce campaign cycle time and overall time-to-market and increase campaign volume.
  • 7. Enable use, re-use and tracking of campaign building blocks • Enable simultaneous access to multiple data sources located in various locations throughout the company. • Promote reuse and consistency with a central repository of offers. • Create offers based on templates with standard and custom attributes. • Dynamically generate offer attribute values for each campaign target. • Capture all cell information in an accessible, spreadsheet-like environment to facilitate quality control processes.

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