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the feather principle
BJ Fogg & David Ngo

12/21/13
bjfogg@stanford.edu
dngo11@stanford.edu
feather principle
create the simplest solution with
the biggest impact.
why feather?
Because a feather seems simple,
yet it can do so much: insulate,
propel, tickle, adorn, and amuse.
feather examples
in product
ziplock bags
post-it notes
duct tape
text-messaging
feathers examples
in ideas

2x2 grids
rapid prototyping
What are NOT feather
examples
Complicated
Design

Simple Design
Feather Principle

Big
Impact

California Hyperloop

Small...
see the impact
feather principle
zip lock bags
post-it notes
duct tape
text-messaging

2x2 grids
rapid prototyping

Produc...
Why you should care
It is the innovation principle that
will result in breakthrough impact.  
This is the winning recipe f...
the feather principle
email us

featherprinciple@gmail.com

talk or workshop
about the feather
principle
at your event or
...
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Feather Principle: an intro

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BJ Fogg and David Ngo introduce the feather principle that helps innovators reach breakthrough impact.

Published in: Design, Business, Technology
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Transcript of "Feather Principle: an intro"

  1. 1. the feather principle BJ Fogg & David Ngo 12/21/13 bjfogg@stanford.edu dngo11@stanford.edu
  2. 2. feather principle create the simplest solution with the biggest impact.
  3. 3. why feather? Because a feather seems simple, yet it can do so much: insulate, propel, tickle, adorn, and amuse.
  4. 4. feather examples in product ziplock bags post-it notes duct tape text-messaging
  5. 5. feathers examples in ideas 2x2 grids rapid prototyping
  6. 6. What are NOT feather examples Complicated Design Simple Design Feather Principle Big Impact California Hyperloop Small Impact Transformational language These are the winners of the future. coasters
  7. 7. see the impact feather principle zip lock bags post-it notes duct tape text-messaging 2x2 grids rapid prototyping Products Ideas/ Strategies
  8. 8. Why you should care It is the innovation principle that will result in breakthrough impact.   This is the winning recipe for future success. 
  9. 9. the feather principle email us featherprinciple@gmail.com talk or workshop about the feather principle at your event or company. does the feather principle remind you of other ideas/ concepts? BJ Fogg & David Ngo @bjfogg @dngoo
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