Your SlideShare is downloading. ×
0
Post-Industrial Media
Post-Industrial Media
Post-Industrial Media
Post-Industrial Media
Post-Industrial Media
Post-Industrial Media
Post-Industrial Media
Post-Industrial Media
Post-Industrial Media
Post-Industrial Media
Post-Industrial Media
Post-Industrial Media
Post-Industrial Media
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Post-Industrial Media

419

Published on

Film and television has moved well beyond the industrial model of Hollywood and the studios. Where are we now?

Film and television has moved well beyond the industrial model of Hollywood and the studios. Where are we now?

Published in: Entertainment & Humor
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
419
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
6
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide


  • Fearless Media incorporated in 2000 but our history in web design, development and strategic management goes back to the very earliest days of the web.
    Flickerfest, an enterprise of then Fearless Promotions, had a web presence in 1995, just two years after the very first websites began to appear.
    Fearless MD, Craig Kirkwood, was a developer with IBM’s Information Design and Development team in the mid-90s and worked for one of Australia’s first multimedia organisations, New Media Publishing in Sydney in 1997.
    Fearless has since developed hundreds of sites across a wide range of industry sectors are are leaders in training and consulting.
    Set up Hobart facility in 2003
    Set up our Sydney facility in 2004
    Set up Melbourne in 2005
    Set up Canberra in 2006










  • Transcript

    • 1. POST (INDUSTRIAL) MEDIA From
Studio
to
Bedroom Fearless
Seminar
Series Craig
Kirkwood
|
Fearless
Media
|
www.fearless.net.au
|
Tel
0411
135
256
|
craig@fearless.net.au
    • 2. About this seminar What’s
happening
to
the
media? Where
have
we
come
from? Where
are
we
going? Analogue
to
digital
to
handheld. The
end
of
industrial
distribution. Craig Kirkwood | Fearless Media | www.fearless.net.au | Tel 0411 135 256 | craig@fearless.net.au 2
    • 3. About Me Founded
Flickerfest
in
Sydney
in
1991. Set
up
Fearless
Promotions
in
1992. Ran
festivals
in
Australia,
Europe
through
1990s. ‐ BeatPix
in
Amsterdam.
Short
Poppies.
Anzacs. Moved
to
Hobart
in
1998. Operated
the
AFTRS
state
office
for
6
years. Incorporated
Fearless
Media
in
2000. Craig Kirkwood | Fearless Media | www.fearless.net.au | Tel 0411 135 256 | craig@fearless.net.au 3
    • 4. A brief history of cinema 1895
The
Lumières
invent
the
cinematograph. By
1907
there
were
about
4,000
small
 “nickelodeon”
cinemas
in
the
United
States. By
1920s
Hollywood
dominates
production. By
1930s
Television
emerges
in
US
then
world. 1970s
–
Home
video
players
emerge
(VHS/Disc) 1980s
–
CD‐ROM
and
then
DVD
enter
market. 1990s
–
The
web
threatens
everything... Craig Kirkwood | Fearless Media | www.fearless.net.au | Tel 0411 135 256 | craig@fearless.net.au 4
    • 5. AUSTRALIAN CINEMA First
boom:
1910
saw
4
narrative
films.
 ‐ 51
films
in
1911,
30
in
1912,
and
17
in
1913. 1970s
Govt.
funding
+
tax
break
=
New
Boom: ‐ 1975:
Australian
Film
Commission
established. ‐ Picnic
at
Hanging
Rock
(75),
Mad
Max
(79). 1980s
Govt.
funding
+
investment
=
better
place ‐ Crocodile
Dundee
(1986). ‐ 1988:
Film
Finance
Corporation
established. 2008
Screen
Australia
established. Craig Kirkwood | Fearless Media | www.fearless.net.au | Tel 0411 135 256 | craig@fearless.net.au 5
    • 6. Classic distribution Annual
Worldwide
spend
on
cinema
$65
billion. Distributors'
share
approx.
$35
billion. Classic
late
20th
century
distribution
model: ‐ Theatrical
release
 80% ‐ Television
release
 10% ‐ Video
release
 10% Craig Kirkwood | Fearless Media | www.fearless.net.au | Tel 0411 135 256 | craig@fearless.net.au 6
    • 7. Current Distribution Theatrical
exhibition
 25% Video/DVD
rental
(decreasing)
 20%
 Video/DVD
retail
(increasing)
 20% Pay
per
View
Television
 10% Subscription
or
Pay
Television
 10% Free‐to‐Air
Television
 10% Ancillary
(accelerating)
 5%+ Craig Kirkwood | Fearless Media | www.fearless.net.au | Tel 0411 135 256 | craig@fearless.net.au 7
    • 8. The australian Context No
real
studio
system. No
large
production
companies. Small
domestic
market
–
little
chance
of
return. Government
subsidised
production. Threat
of
international
content. Opportunity
of
international
markets. The
new
level
playing
field... Craig Kirkwood | Fearless Media | www.fearless.net.au | Tel 0411 135 256 | craig@fearless.net.au 8
    • 9. The web as distributor 1985:
Internet
emerges. 1991:
First
website
live. The
Long
Tail: ‐ Coined
by
October
2004
in
Wired
magazine ‐ Low
distribution
costs.
Low
yield.
Long
term. Netflix: ‐ Early
pioneers
in
DVD
distribution Bigpond
(Australia)
‐
similar
model Craig Kirkwood | Fearless Media | www.fearless.net.au | Tel 0411 135 256 | craig@fearless.net.au 9
    • 10. Netflix as industrial Netflix
established
in
1997.
Now
has
 some
100
000
titles
and
8.2
Million
subscribers. February
2007,
Netflix
announced
billionth
DVD. Uses
centralized
warehouse.
Distribution
costs
 are
the
same
for
a
popular
or
unpopular
movie. Able
to
stock
a
far
wide
range
of
movies. Craig Kirkwood | Fearless Media | www.fearless.net.au | Tel 0411 135 256 | craig@fearless.net.au 10
    • 11. Web as exhibitor The
new
distributor–exhibitors: ‐ Google ‐ Netflix ‐ Vuze ‐ Real ‐ Apple ‐ iTunes Craig Kirkwood | Fearless Media | www.fearless.net.au | Tel 0411 135 256 | craig@fearless.net.au 11
    • 12. Cinema in the hand The
iPhone
as
cinema The
Tokyo
Subway
syndrome Post‐social,
post‐industrial
entertainment Big
questions
arise: ‐ Where
does
the
revenue
come
from? ‐ Will
the
independents
prevail?
Triumph? Craig Kirkwood | Fearless Media | www.fearless.net.au | Tel 0411 135 256 | craig@fearless.net.au 12
    • 13. Post industrial business Key
lessons: ‐ Keep
cost
of
production
low. ‐ Understand
the
new
market. ‐ Embrace,
don’t
deny. ‐ Create
your
own
opportunities Human
nature
does
not
change: ‐ We
remain
social. ‐ We
are
lazy.
We
are
cheap! Craig Kirkwood | Fearless Media | www.fearless.net.au | Tel 0411 135 256 | craig@fearless.net.au 13

    ×