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  • We believe we have the experience and position to lead the VIRTUAL COMPUTING revolution…
  • Ich bin Najat Messaoud und bin bei der Firma Citrix für den Bereich Cloud Infrastructure Group imdeutschsparchigenRaumtätig.ZuunserenKundenzählensowohl Service Provider, Telcos, aberauchEnterpriseunternehmen und Organisationen der öffentlichen Hand. Ichwerdein den nächsten 15 Minutenkompakt und pragmatischeinige der Haupt-Learnings / Erkenntisseaus den zahlreichenImplementierungvorstellen , damitauchSieentsprechendfürIhr Cloud-Projektgerüstetsindund Siedabei das eineoderberücksichtigen.
  • Da wären zunächst natürlich die Telcos und Service-Providers die als erste auf dem Cloud-Zug gesprungen sind und das was sie im Rechenzentrum haben in irgendeiner form zu monetisieren. Darunter Go-Daddy, BT, Colt, Bell Canada Korea Telecom Leaseweb, Solvak Telecom und viele mehr.. Viele dieser Service Provider geht es darum Mehrwertdienste Ihren Kunden anbieten zu können oder den Erfolg von Amazon zu kopieren oder bei bei anderen wiederum ihr Managed Services, Outsourcing und Hosting Leistungen in Cloud umzuwandeln, um bessere Skalen-Effekte zu erzielen.Die zweite Gruppe repräsentiert Unternehmen die Ihr Geschäft im Internet betreiben und webbasierte Diente anbieten oder Ecommerce betreiben, ob Online-Gaming, Video-Streaming, Chatdienste . Diese Unternehmen vermarkten keine Cloud-dienste sondern nutzen unsere Orchestrieungsplatform für den Betrieb dieser Dienste, um die notwendige elastische und Dynamische Infrastruktur den stark schwankenden User-Zahlen entgegenzuwirken und auch um die Betriebskosten soweit wie möglich zu minimieren. Diese sind tatsächlich auch heute die Unternehmen, die auch Hybride-Cloud-Modelle fahren, so z.b. bedient zynga bis zu 50 millionen online gamer mit ihrer eigenen Infrastruktur im Rechenzentrum haben aber auch eine Koppelung an Amazon-Webservices um zu Pickzeiten die Kapazitäten automatisch zu erweiten.Seit ca. Jahren sehen wir aber auch die Anzahl der Cloud-Implementierung im Enterpriseumfeld und zu unserer alle Überraschung im öffentlichen Sektor.. Im Enterprisebereich sind es eher isolierte Cloudprojekte für Test/Entwicklung oder Training , aber auch Application Life Cyple Management, es geht vornehmlich um erhöhte Agilität. Im Goverment-Umfeld dagegen werden gerade Rechenzentrumskonsolidierung und Modernisierungen dazu genutzt die Rechenzentren auch in echte Cloud-Umgebungen inkl. Self-service und Verrechnung umzuwandeln..
  • Das ist das gesamte Spektrum an Unternehmen, aus denen wir die Erfahrungen gezogen haben.Ganz gleich um welche Clouds es sich handelt oder welches Unternehmen und Größe die Bausteine für unsere Implementierung sind ziemlich identisch. Wir setzen auf den Hypervisor-Layer mit einer Orchestrieungsplatform auf, um die unterliegende Infrastruktur bestehend aus Rechenleistung, Netzwerk und Storage in eine elastische Umgebung umzuwandel, die on-demand Computing, Verbrauchsmessung erlaubt, obendrauf wird ein Portal gesetzt für Self-Serrvice-Funktionen, automatische Provisionierung, Verrechnung und Berechnung mit Echzeit-Billing, und Bereitstellung eine Service-Katalogs. Meisten kommen dann noch Loadbalancing-Komponenten und Cloud-Briding –Technoloigien zum Einsatz , für bessere Performance und das Verbinden von verschiedenen Cloudsoder Rechenzentren. Ganz oben kommt es immer häufig vor, dass wir immer mehr Workplaceas a Service Implementierungen sehen, dabei werden den Usern komplette Dektop- und Applikationsumgebungen on Demand provisioniert.
  • Beim Aufbau der Cloudsollten Sie darauf achten, dass eine komplette Trennung der Software- von der Hardwareebene erfolgt.Dabei ist e wichtig, dass Sie eine Technologie zum Einsatz bringen, die die komplette Rechenzentrumsinfrastruktur abstrahiertund vom oben laufenden Software-Layer entkoppelt..Somit wird ein komplettes Vendor-Lockin vermieden und haben sie die Möglichkeit bestimmte workloads auf sehr günstige Infrastruktur komponenten zu betreiben und zum anderen lassen Sie auch die Karten offen was die künftigen Technologieentwicklungen angeht. Gerade bei den Service Providern war dies bisher immer ein wichtige Anforderung, da diese nicht wirklich voraussehen können was an Komponenten Sie von Ihren Kunden im Outsourcing oder Managed Services Umfeld übernehmen werden. Offenheit ist dabei auch wichtig in Bezug auf vorhandene Schnittstellen, um bestehende Umgebungen einzubinden oder für die Entwicklung erweiterter Funktionalitäten .
  • OffenheitbedeutetnichtzwangsläufigOpenscource, dennochistes so das geradeim Cloud-Umfeld die erfolgsgarantist.Die Unternehmen die die Top10 der erfolgreichtenclouds weltwitanführensetzenalleauf Openscource-Komponetenauf. AberauchimEnterpriseumfeldschauensichmehr 50% allerCIOs Opensource-Technologienan.. Deswegensolltensichtatsächlichauchdamitbeschäftigen, was in den Opensource-Communities passiert. Die grüneliniesindwir und die blauelinierepräsentierteinanderesProjektnamensOpenstack, welches wirdamalsmitbegründethaben. SeitAnfang des Jahreshabenwiruns von Openstackzurückgezogen und sindmitOpenstack in die Apache Foundation beigetretenund seitdemhabenwir ca. 30.000 Downloads pro Monat. Die tatsache, dassSieeine Cloud auf Basis von Opensource-TechnologienaufbauenbringteineriesigeInnovationkraftmitsich. Auch die Adoption und Glaubwürdigkeitinnerhalb der Entwickler, die tatsächlichauch die Early Adoptors von Cloudtechnologiensindwirdhiergestärkt.
  • Auch eröffnet Opensource die Türen zu vielen innovativen Unternehmen, die Mehrwertlösungen anbieten.. Dabei spielen die großen gesetzten Namen auch hier eine Rolle, aber vor allem sind es die kleinen sehr innovativen Unternehmen die, die Trends setzen. So hat kürzlich VMWare ein kleines Unternehmen im Bereich SDN für 1.2 billion übernommen, obwohl diese kaum Umsatz generieren, Aber auch
  • How do I take the cloud (on the RIGHT) that you have built to my target audience (on the LEFT)? Users of different profiles from different organizations – my customers, my partners and channels, and groups within my own business.I am in need of a (missing) layer that will make me market-ready. A layer that supports my Business and Operations (B/OSS). A layer that offers among other things the following:A SELF-SERVICE PORTAL with authentication and Single Sign On to some of my desired systemsA SERVICE CATALOG that exposes the items in the underlying cloud that I want to sellA way for my end-users to sign-up and subscribe to these items through E-COMMERCEAbility for me to support these users (SERVICE DESK) and manage my relationship with them (CRM)A way to communicate and share knowledge – techpubs, wikis, discussion forums (COMMUNITY)Importantly, a way for me to read metered data from the underlying cloud and convert it into billable information (BILLING)
  • Note:This is the single-pane-of-glass slide that represents the breadth of CloudPortal functionality. This information is shared under NDA.The development, release and timing of any features or functionality described fouctsNote:Top box represents breadth of functionality native to CloudPortalBottom (plug-ins) represents integrations to third-party systems to augment or override existing CloudPortal functionalityZuora and Amdocs are NOT needed for CloudPortal to provide Billing functionality. Items marked with (*) asterisk are in the roadmap. Integration not yet complete.Continuing focus will be placed on adding Partner/OEM Management functionality during the remainder of 2012.Integrations Fully integrated with CloudStack. Notifications and usage data from CloudStack provided in CloudPortal UI. Quick access to full CloudStack infrastructure administration UI Salesforce.com Service Cloud integration provides trouble ticketing functionality Authorize.net payment gateway integration for financial transaction processing Single sign-on supported for Liferay enterprise portal platformSecurity FeaturesCloudPortal provides a variety of security mechanisms to ensure that only authorized persons gain access to data. A payment gateway ID for each customer is used to securely exchange data with the payment gateway. All credit card information is stored by the gateway provider, not in the CloudPortal database. The CAPTCHA challenge-response test is used to ensure that new account requests are submitted by actual living persons. Encryption is applied to all sensitive data in the CloudPortal databases such as Email addresses and passwords. These values are encrypted using Advanced Encryption Standard standard AES-128. The Salesforce ID is encrypted using AES-128. It is also possible to encrypt the values in the cloud.properties configuration file, such as database passwords, using AES-128. The encryption key is stored in a properties file, which can also be encrypted.Reliability Features Ability to run multiple CloudPortal server instances Use with load balancer to manage system stress MySQL databases use InnoDB storage engine for greater data integrity and reliabilityCustomization Features Componentized for UX and functional customizations API support using XML over HTTP(S) Email templates can be modified to customize automatically generated Email Terms of Service link can be configured to your own organization's ToSContent and Messaging Features Alerts and notifications triggered by events related to usage and spend levels, account status, customer payment failures, and service health Authorized users can publish updates on events such as scheduled maintenance, disruptions, and issues Customizable templates for outbound Email Basic Internationalization framework
  • BietehöchteVerfügbarkeitfürAnwendungen in einer ZoneAuch die Verfügbarkeit der einzelnenNodes istsehrhochAlleSpeicherkompontensind in echzeit backup miteinerzweiten Storage-Platform verbunden (synchronoderasynchron)BeiAusfall, können Images innerhalbwenigersekundenwiederhergestelltwerdenBestehendetraditionelle Workloads werdenhierverlässlichlaufenNachteildabeiist , dass der KostenvorteilgegenübereinernormalenvirtualisierungsansaztnichtsehrhochistLink AggregationStorage Multi-pathingVM HA, Fault ToleranceVM Live MigrationExpect reliability. Back-up entire cloud. Admin controlled failure handlingThink Server Virtualization 1.0Can achieve significant reliability for applications running in one zone. Reliability of individual nodes is very high.All zone storage is replicated to a second storage platform (synchronous or asynchronous)In event of failure, images are recovered from second storage array.Existing workloads will run reliably.Little cost benefit over existing approaches
  • Workloads werden auf verschiedeneAvailibiltyZonenverteiltDabeigibteskeineGarantiedarauf auf die Verfügbarkeit der einzelnenZonenDie Applikationen die hierlaufenkönnenmitInfrastruktur- Node /AusfällenumgehenDBs und Templates werden in Object Store gesnappedBeimAusfällwerden die Images in einerneuenavailabilty zone wiederhergestelltVorteil: riesigeEinsparungen in den Betriebs- und Infrastrukturkosten.Nachteil: nichtalleVM Backup/Snapshots Ephemeral ResourcesChaos MonkeyMulti-site RedundancyExpect failure. Design app for failure. Self-service failure handlingThink Amazon Web ServicesWorkloads are distributed across availability zonesNo guarantee on zone reliabilityApplications designed to handle node level failureDBs and Templates snapped to object store.In event of failure, images are recreated on new availability zone.Dramatically less expensive
  • This is pretty complicated, we have a lot of offerings…Partners have the ability to deliver private clouds, hybrid clouds, and now with the addition of subscription pricing for our products and the purchase of Cloud.com they can support building public clouds for the customers and for themselves. No other company offers the breadth of products to support the cloud through their channel.
  • Note:This statement describes what CloudPortal Business Manager is today.(Presenter) know that our vision is for this product is to evolve from this go-to-market enabler to a Services Aggregation platform. See slide on CloudPortal storyBSS = Business Support SystemOSS = Operations Support SystemCloudPortal™ is a purpose-built Business/Operational Support System (B/OSS) platform that enables Service Providers to quickly get to market with an Infrastructure-as-a-Service (IaaS) cloud that has been built on the Citrix CloudPlatform™ platform.
  • Note:The previous slide seen in detail and the questions remain:How do I take the cloud (on the RIGHT) that you have built to my target audience (on the LEFT)? Users of different profiles from different organizations – my customers, my partners and channels, and groups within my own business.I am in need of a (missing) layer that will make me market-ready. A layer that supports my Business and Operations (B/OSS). A layer that offers among other things the following:A SELF-SERVICE PORTAL with authentication and Single Sign On to some of my desired systemsA SERVICE CATALOG that exposes the items in the underlying cloud that I want to sellA way for my end-users to sign-up and subscribe to these items through E-COMMERCEAbility for me to support these users (SERVICE DESK) and manage my relationship with them (CRM)A way to communicate and share knowledge – techpubs, wikis, discussion forums (COMMUNITY)Importantly, a way for me to read metered data from the underlying cloud and convert it into billable information (BILLING)
  • Note:This is the single-pane-of-glass slide that represents the breadth of CloudPortal functionality. Note:Top box represents breadth of functionality native to CloudPortalBottom (plug-ins) represents integrations to third-party systems to augment or override existing CloudPortal functionalityZuora and Amdocs are NOT needed for CloudPortal to provide Billing functionality. Continuing focus will be placed on adding Partner/OEM Management functionality during the remainder of 2012.Integrations Fully integrated with Citrix CloudPlatform. Notifications and usage data from CloudStack provided in CloudPortal UI. Quick access to full CloudStack infrastructure administration UI Salesforce.com Service Cloud integration provides trouble ticketing functionality Authorize.net payment gateway integration for financial transaction processing Single sign-on supported for Liferay enterprise portal platformSecurity FeaturesCloudPortal provides a variety of security mechanisms to ensure that only authorized persons gain access to data. A payment gateway ID for each customer is used to securely exchange data with the payment gateway. All credit card information is stored by the gateway provider, not in the CloudPortal database. The CAPTCHA challenge-response test is used to ensure that new account requests are submitted by actual living persons. Encryption is applied to all sensitive data in the CloudPortal databases such as Email addresses and passwords. These values are encrypted using Advanced Encryption Standard standard AES-128. The Salesforce ID is encrypted using AES-128. It is also possible to encrypt the values in the cloud.properties configuration file, such as database passwords, using AES-128. The encryption key is stored in a properties file, which can also be encrypted.Reliability Features Ability to run multiple CloudPortal server instances Use with load balancer to manage system stress MySQL databases use InnoDB storage engine for greater data integrity and reliabilityCustomization Features Componentized for UX and functional customizations API support using XML over HTTP(S) Email templates can be modified to customize automatically generated Email Terms of Service link can be configured to your own organization's ToSContent and Messaging Features Alerts and notifications triggered by events related to usage and spend levels, account status, customer payment failures, and service health Authorized users can publish updates on events such as scheduled maintenance, disruptions, and issues Customizable templates for outbound Email Basic Internationalization framework
  • These key features are all encompassed within Citrix CloudPlatform
  • These organizations all have built successful solutions using the flexibility and agility of next generation cloud architectures. Citrix cloud solutions enable these companies to provide the level of service their customers demand. Several of these accounts leverage CloudPlatform and XenServer as part of their overall cloud orchestration strategy.

DaaS/IaaS Forum Moscow - Najat Messaoud DaaS/IaaS Forum Moscow - Najat Messaoud Presentation Transcript

  • Build Clouds the Way theWorld’s Biggest Public andPrivate Clouds Are BuiltPowered by Apache CloudStack
  • © 2012 Citrix | Confidential – Do Not Distribute
  • © 2012 Citrix | Confidential – Do Not Distribute
  • 4 out of 5 largest Public Clouds 75% of Internet Users Top 10 SaaS vendor 99% of Fortune 500 230,000 customers #1 Desktop & App Virtualization© 2012 Citrix | Confidential – Do Not Distribute
  • $1B+ Cloud Services Revenue on CloudStack 150+ Large Scale Clouds In Deployment© 2012 Citrix | Confidential – Do Not Distribute
  • Lessons learned from 100 clouddeploymentsNajat MessaoudSales Manager, Market Development Central EuropeCloud Platforms Groupnajat.messaoud@citrix.com © 2012 Citrix | Confidential – Do Not Distribute
  • Sample Slide  Two imageswith text boxes Who did we learn from?© 2012 Citrix | Confidential – Do Not Distribute
  • Citrix cloud computing powers the world’s largestclouds clouds, 20.000 downloads/month, 50 customers in EMEA130 production Telco and Service Providers Web 2.0 and Public Sector Media Enterprise8 © 2012 Citrix | Confidential – Do Not Distribute
  • © 2012 Citrix | Confidential – Do Not Distribute
  • © 2012 Citrix | Confidential – Do Not Distribute
  • Citrix cloud architecture: building blocks wedeploy WINDOWS DEV DISASTER BRIDGE & BYO INFRA- YOUR ON-DEMAND & TEST RECOVERY GATEWAY PLATFORM STRUCTURE SERVICE Cloudplatform NetScaler Powered by Apache Cloudstack CloudBridge ESX Hyper-V XenServer KVM OVM VIRTUALIZATION Compute Network Storage © 2012 Citrix | Confidential – Do Not Distribute
  • Sample Slide  Two imageswith text boxes Openness matters!© 2012 Citrix | Confidential – Do Not Distribute
  • CloudPlatform Provides On-demand Access to Infrastructure Through a Self-Service Portal Org A Org B Users Admin AdminEnd User Users Users Compute Network StorageAdmin © 2012 Citrix | Confidential – Do Not Distribute Citrix Confidential - Do Not Distribute
  • Apache CloudStack Community Response has been phenomenal Pre Apache Move (Jan 2012) Y/E Goals June Actuals # of unique web visitors 159,211/month 375,000/month 447,325/month # of downloads 8,392/month 16,000/month 20,000/month # of companies endorsing project 0 75 68 # of companies participating 10 125 140 # of developers working on project 40 75 238 # Citrix CloudPlatform Clouds in Production 82 200 13014 © 2012 Citrix | Confidential – Do Not Distribute
  • Cloud ecosystem drives innovation Cloud Admin Consumer Services Applications Developer PaaS Layer Cloud Management Service Portal Metering DBaaS Cloud ServicesInfrastructure Cloud OS DevOps Images and TemplatesOrchestration Hypervisor Storage Software Networking SoftwareInfrastructureVirtualizationInfrastructureHardware Cloud.com Confidential | Shared Under NDA Only © 2012 Citrix | Confidential – Do Not Distribute
  • Sample Slide  Two imageswith text boxes “Managed” Clouds and Private clouds prevail!© 2012 Citrix | Confidential – Do Not Distribute
  • Cloudplatforms support multiple cloud strategies On Premise Hosted Private Cloud Managed Hosted Private Cloud Federated/Hybrid Public Private Cloud Cloud Services Cloud Services Enterprise Enterprise Multi-tenant Users Multi-tenant Users Enterprise Data Center Data Center 3rd party 3rd party hosted & operated operated • Dedicated resource • 3rd party owned and operated • Mix of shared and dedicated • Shared resources • Total control/security • SLA bound resources • Elastic scaling • Internal network • Security • Shared facility and staff • Pay as you go • Dedicated resource • VPN access • Public internet © 2012 Citrix | Confidential – Do Not Distribute
  • Centralized management of your availability zones CloudPlatform Management Cluster San Jose London Miami Hosted Dehli Tokyo Hosted Rio © 2012 Citrix | Confidential – Do Not Distribute
  • Sample Slide  Two imageswith text boxes Self Service portals are high in demand© 2012 Citrix | Confidential – Do Not Distribute
  • CloudPlatform + CloudPortal = Cloud orchestration + monetization for service providers B/OSS Layer Cloud Services CloudPortal Org A Cloudplatform CRM Admin Hypervisor Cloud Auth / Console Users SSO Server Orchestration Catalog Storage Org B Resource Management Firewall API Admin Commerce Users Load Balancer Service Desk Usage MeteringCustomer CommunityPartnerInternal Billing © 2012 Citrix | Confidential – Do Not Distribute
  • CloudPortal key features Account Pricing & Customer Partner/OEM Dashboard Management Billing Relationship Management • Authentication • Product Definition • Sales CRM • Usage Reporting • Partner Provisioning • Account Provisioning • Catalog Management • Ticketing / Help Desk • Messaging • Partner Management • Account Management • Usage Tracking • Community Forums • Alerts • Partner CRM • Cloud Management • Billing • Service Status • Service Status • Partner Dashboard • User Roles • Payment Processing • Partner Billing • Portal Administration CloudPortal Business Manager 3rd-Party IntegrationsContent Management Customer Relationship Billing Fraud Control Payment Gateway Authentication• Liferay • Salesforce.com • Zuora • TeleSign • Authorize.net • CAS (LDAP/AD)• JForum • Amdocs * • MaxMind • CyberSource *•© Drupal Citrix | Confidential – Do Not Distribute 2012 * • PayPal *
  • © 2012 Citrix | Confidential – Do Not Distribute
  • Sample Slide  Two imageswith text boxes Workloads dictate cloud architecture© 2012 Citrix | Confidential – Do Not Distribute
  • Possible to categorize workloads into two sets Cloud Workloads Traditional Workload Cloud Workload Reliable hardware, backup entire cloud, and Tell users to expect failure. Users to build restore for users when failure happens apps that can withstand infrastructure failure Both types of workloads must run reliably in the cloud © 2012 Citrix | Confidential – Do Not Distribute
  • Every cloud starts with basic building blocks Servers Networking Storage Server Server Server Clusters Clusters Clusters Networking Storage Hypervisor Resources Availability Zones Clouds © 2012 Citrix | Confidential – Do Not Distribute
  • Designing a zone for a traditional workload Hypervisor Feature Rich – vSphere, vCenter vCenter XenCenter Storage Enterprise Networking (e.g., VLAN) SAN Networking Server Server Server Cluster Cluster Cluster L2 VLANs Enterprise Storage (e.g., SAN) Network Services Load Balancing PV-LANs Multi-tier Apps Multi-tier VLANs OVF © 2012 Citrix | Confidential – Do Not Distribute
  • Designing a zone for an Amazon-style workload Amazon-Style Availability Zone Software Defined Networks Hypervisor (e.g., Security Groups, EIP, ELB,...) Simple - XenServer Server Server Server Server Racks Racks Racks Racks Storage Local EBS Object store Server Server Server Server Racks Racks Racks Racks Networking L3 SDN based L2 Elastic IP Server Server Server Server Racks Racks Racks Racks Network Services Security Groups ELB GSLB Elastic Block Storage Multi-tier Apps L3 SDN based VPC CloudFormation © 2012 Citrix | Confidential – Do Not Distribute
  • Object store is critical for Amazon-style cloud Amazon-Style Cloud Amazon-Style Availability Zone CloudPlatform Mgmt. Server Software Defined Networks (e.g., Security Groups, EIP, ELB,...) Server Server Server Server Racks Racks Racks Racks Server Server Server Server Availability Zone Availability Zone Availability Zone Racks Racks Racks Racks Server Server Server Server Racks Racks Racks Racks Object Storage Elastic Block Storage © 2012 Citrix | Confidential – Do Not Distribute
  • Support for both type of workloads is required CloudPlatform Server Virtualization Availability Zone Mgmt. Server vCenter Enterprise Networking (e.g., VLAN) Availability Zone Availability Zone Availability Zone ESXi Cluster ESXi Cluster ESXi Cluster Object Storage Enterprise Storage (e.g., SAN) © 2012 Citrix | Confidential – Do Not Distribute
  • Key takeaways1. Understand your workload and the type of cloud you want to build.2. Consider the services you will be delivering from the cloud in the future.3. Choose a platform and architecture that is flexible enough to support you today and in the future. © 2012 Citrix | Confidential – Do Not Distribute
  • Learn how to build your own cloud with new educational resources from Citrix and partners. http://bit.ly/OHhO08. 90 days free trial: http://www.citrix.com/products/clou dplatform/try. Apache community: http://www.cloudstack.org© 2012 Citrix | Confidential – Do Not Distribute
  • © 2012 Citrix | Confidential – Do Not Distribute
  • Server Virtualization++ Cloud • 10x more scalable • 2-5x lower cost • 100% more open Built for traditional enterprise apps and Designed around big data, massive scale client-server compute and next-gen applications • Architected for 100s of hosts • Cloud architecture for 1000s of hosts • Scale-up (server clusters) • Scale-out (multi-site server farms) • Applications assume reliability • Applications assume failure • IT Management-centric [1:Dozens] • Autonomic [1:1,000’s] • Proprietary vendor stack • Open, value-added stack Think: vCloud Director Think: AWS, RAX, zCloud, eBay, etc. Enterprises should, and will, become …but adoption of new cloud more cloud-like… architecture is the future© 2012 Citrix | Confidential – Do Not Distribute
  • DELIVER SERVICES CONNECT BUILD CONNECT CloudPortal CloudPortal CloudGateway CONNECT CloudBridge CONNECT Services Manager Business Manager BRIDGE BRIDGE OtherPeople Clouds NetScaler NetScaler CloudPlatform vSphere Hyper-V XenServer KVM OVM VIRTUALIZATION Compute Network Storage© 2012 Citrix | Confidential – Do Not Distribute
  • What is Citrix CloudPlatform? • Secure, multi-tenant cloud orchestration platform – Turnkey platform for delivering IaaS clouds – Hypervisor agnostic – Massively scalable, secure and open – Open source, open standardsBuild your cloud the way the world’s • Deliver cloud services faster most successful clouds are built and at a fraction of the cost © 2012 Citrix | Confidential – Do Not Distribute
  • CloudPortal Business ManagerEnables Differentiation and Turns Clouds into Profitable Businesses • Comprehensive business and operations support platform for Service Providers CloudPortal – Account management Business Manager – Self-service portal – Billing and metering A purpose-built, business – CRM and support ticketing operations suite for cloud service providers • Facilitates differentiation and increases profitability CloudPortal dramatically accelerates the go-to-market process for IaaS cloud providers running on Citrix CloudPlatform powered by Apache CloudStack © 2012 Citrix | Confidential – Do Not Distribute
  • Cloud Service DeploymentBusiness/Operations Support Systems (B/OSS) Administration Partner Customer Business/Operations Support System Business “Market Ready” Manager Citrix CloudPlatform IaaS “Infrastructure Ready” © 2012 Citrix | Confidential – Do Not Distribute
  • Go-To-Market Enablement CloudPortal Business Manager Cloud Services Org A Citrix CloudPlatform CRM CaaS Admin Hypervisor Auth / Cloud Users SSO Console Server Orchestration Catalog Storage Org B Resource API Admin eCommerce Management Firewall Users Service Load Balancer Desk Usage MeteringCustomer Community Partner Internal Billing © 2012 Citrix | Confidential – Do Not Distribute
  • CloudPortal Business Manager Features Account Pricing & Customer Dashboard Partner/OEM Management Billing Relationship Management • Authentication • Product Definition • Sales CRM • Usage Reporting • Partner Provisioning • Account Provisioning • Catalog Management • Ticketing / Help Desk • Messaging • Partner Management • Account Management • Usage Tracking • Community Forums • Alerts • Partner CRM • Cloud Management • Billing • Service Status • Service Status • Partner Dashboard • User Roles • Payment Processing • Partner Billing • Portal Administration CloudPortal Business Manager 3rd-Party IntegrationsContent Management Customer Relationship Billing Fraud Control Payment Gateway Authentication• Liferay • Salesforce.com • Zuora • TeleSign • Authorize.net • CAS (LDAP/AD)• JForum • MaxMind© 2012 Citrix | Confidential – Do Not Distribute
  • CloudPortal User Experience - Admin© 2012 Citrix | Confidential – Do Not Distribute
  • CloudPortal User Experience - User© 2012 Citrix | Confidential – Do Not Distribute
  • The Power of Next GenerationArchitectures 44
  • Key Features for Next Generation Architectures • Select the correct hypervisor to best match workload needs Multi-Hypervisor Support • Seamlessly manage provisioning process across hypervisors • Provide optimal workload performance and availability Availability Zones • Management of multiple availability zones from a single console Flexible Network • Define virtual and physical network isolation rules Management • Support load balancing and VPN access rules • Flexible user, network and provisioning isolation rules Tenant Isolation • Ability to delegate tenancy for resellers and departments Hardware Based Licensing • Freedom to define capacity with no per-VM licenses© 2012 Citrix | Confidential – Do Not Distribute
  • Cloud Architectures are the Key to Success Worlds largest public cloud environment Delivering video on demand via the cloud Uses the cloud to sell more pigs Transformed their hosting business with the cloud Uses the cloud to disrupt the way we communicate Built one of the fastest growing and most innovative companies on the planet© 2012 Citrix | Confidential – Do Not Distribute
  • Work better. Live better.