Familiar – training not requiredOrganize – complexity has a placeIntelligence/Speed – faster is betterEliminate – fewer bricks & clicksJoy – how it makes you feel
* How I got this number: The GS report does not have client hosted split out as it would be to small in the period they cover (to 2015).I adopted a similar growth profile as GS suggested for XD, delayed by 5 years.
Back in 2001?, Citrix released one of the first applications for the emerging PDA devices…This is a picture of much younger version me holding a Compaq Pocket PC and launching a Citrix ICA client..Well you can guess what happened here, the PDA devices met with very limited success for a variety of reasons… No phone connectionNon intuitive user interfaceLack of compelling applicationsAnd this is just the start of the list…
So at Citrix, we have a number of activities underway to provide solutions for people with mobile devices, you are probably all familiar with Citrix Receiver for iPhone and now also for Android and Blackberry. The Receiver allows you to run application in the data centre and display their pixels on the mobile device… This has been our strategy for quite some time, today I am going describe the next evolution of that strategy, and its all about apps.
I’ll be cover three ways that Citrix is addressing the problem of delivering applications to a mobile device.We think this really matters
The first of these is the mobile friendly app or tuned application – where you make changes to the configuration of the application such as menus and publish it with an appropriate screen size, etc.
We took this further by enhancing the Citrix receiver to move screens by a fixed amount with a particular swipe. This allows even more of a complex application to be comfortably viewed. So this is what you can do today, now let me introduce some longer term possibilities….
This comes from a simple observation that for many types of users especially knowledge workers they still will need a large screen. Lets see what I mean…
Here is the desktop of Citrix employee as he is about to get approval for a trip and you will see that he need to work with a number of applications and workflow…
The solution here is the Nirvana phoneBringing the big screen to the mobile experience. This is something many of you may be familiar with from our blogs and content, but it is all getting very close.With the nirvana phone a user can carry ONE device and use it for smart phone specific applications and also for manipulating and working with full screen content. Lets have a look at the video to demonstrate what I mean….
The Nirvana phone is a specification that has been put together by Citrix and Open Kernel Labs. Open kernel Labs is a Citrix partner who produces a mobile hypervisor for smart phone platforms. We have jointly penned the Nirvana spec as a way to get the handset manufacturers to understand some more advanced use cases of running a secure hypercell with a Citrix Receiver on a cell phone. The Citrix Receiver will then connect to XenDesktop and display full screen applications and content. So the user gets the best of both worlds, one device for mobile and large screen enterprise apps, no laptop required.The Nirvana concept gathered a lot of PR when we released it and we are already seeing device manufactures adding video or HDMI out to devices, so stay tuned on this area.But wait there is one more thing….
Up till now I have been talking about existing applications and their execution, what about writing applications specifically for the mobile form factor….
These PDA’s were not designed with the operating environment in mind. The software was difficult to use and required menus drop downs just like on a large screen, this was very unfriendly I a user just wanted to pull up a quick application to access say a contact or address…But as we all know the world has changed, it was really the ahh ha moment from Apple who built a main stream device that was purely orientated around touch…
It came with the realisation that humans are require tactile feedback, we use our hands and fingers… our brains are wires for touch, so why not use touch as the primary interaction mode especially for mobile devices that are held in your hand….
The killer application for mobile users is still email, so we have developed a email client that talks natively to Exchange and is optimized for a mobile experience using touch as the primary interaction mode.I’d now like to call up Adam Jaques who will assist me with the demo…
We mentioned security as one of the key drivers for running applications centrally, well with mobile devices, being small they are easily lost, here are some stats from a recent survey that was carried out in the UK..
To wrap – Mobile really matters. The Citrix Mobile Initiative includes three major strategic areas:Take existing applications and make them friendly to users accessing them from smart phonesThe Nirvana phone concept that you will start to see from device manufactures, one device for small and large screen accessA new opportunity to develop applications using standard windows tools and yet deliver these applications with touch to a wide variety of smart phone platforms.As you can see I’m excited, hope you are too… thanks.
RUCUG: 2. Harry Labana:Keynote: Новости Citrix Synergy, технологии будущего
Predictions for the Future of Virtual Computing<br />Harry Labana<br />VP & CTO<br />
High level trends: Desktop / Workspace<br />By 2015 the enterprise will begin to lose control over the enterprise desktop<br />End users increasingly mix their life with their work; diversification in “desktop” and delivery methods; device diversity; web based alternatives<br />End users want to combine personal apps with work related apps, but not necessarily the other way around!<br />BYOC adoption will be slow and depend on industry / market segment<br />By 2013, the BRIC economies will lead the adoption of the OS / device independent workspace<br />They go directly from the mobile phone to the nirvana workspace, skipping the traditional PC desktop altogether<br />In older economies, alternative solutions will only slowly prove to offer a feasible alternative<br />Increasing pressure on time-to-value<br />Inertia due to heavy investment in traditional desktop management skills and tools<br />Increasing demands of regulatory compliance<br />Very difficult to impose enterprise policies on desktops you don’t own or live on the web / cloud<br />
The “Desktop” metaphor<br />A “desktop” is the collection of things you need to get your computing-supported task done<br />Provides a sense of “workspace continuity”<br />Often inadequately referred to by terms such as “persistent personalization”, “user state”, and “user profile”<br />Adequate environment which allows a user to complete possibly complex tasks, involving several potentially interacting applications, data sets, and/or workflows<br />Enterprise desktop<br />A desktop which is constrained by the application of enterprise policies<br />BYOC desktop<br />A desktop which is constrained by the application of enterprise policies when enterprise data is being accessed or enterprise applications are being used<br />
Classification of desktop technologies<br />Traditional PC, laptop or Netbook<br />Windows / Mac / Linux<br />Server-hosted Virtual Desktop<br />e.g. XenDesktop<br />Server-hosted Shared Desktop<br />e.g. XenApp<br />Client-hosted Virtual Desktop<br />e.g. XenClient<br />Web hosted alternatives<br />Desktop OS emulator (ZimDesk, EyeOS, G.ho.st)<br />Mash-up (SAP 12sprints, Google apps, Azure in near future, Dazzle with SaaS)<br />Dedicated Device Desktops<br />ChromeOS with Google apps<br />iPad with App Store apps<br />DaaS is a delivery method, not a desktop technology.<br />
Increasing diversification of desktop technologies<br />Alternatives to the traditional desktop account for most of the growth<br />4.8% CAGR (2009 – 2020)<br />
Client-hosted Virtualized Desktops<br />Client-side Hypervisor will be seen as a viable proposition after 2011<br />Client-side hypervisor will become common place after 2015<br />2015 - 2020<br />2013 - 2015<br />2010 - 2013<br />
Web-hosted alternatives<br />By 2015, web-hosted alternative desktops will become established (1.5% or 9 million) <br />Incarnations of Azure and Google Apps mash-ups, ChromeOS, iPad<br />By 2020, web hosted alternatives have 6% of the installed base (47m) <br />38% CAGR (2015 – 2020)<br />Hosted virtual Windows desktop delivery will be a legacy business <br />It will feel very similar to the way some see Windows application delivery in the face of the increasing number of web apps today<br />2015 - 2020<br />2013 - 2015<br />2010 - 2013<br />
2<br />Distributed management is dead. Thin client amnesia will die with it. <br />
Desktop management (asset reduction & outsourcing)<br />Enterprises will reduce the number of corporate owned assets<br />By 2013, adoption of BYOC schemes will be ahead of the industry average in the following markets: energy and utilities, financial services, healthcare providers, IT services, manufacturing, services, and retail<br />By 2015, the use of employee owned Smartphones and netbooks has increased dramatically (looking for numbers)<br />New enterprises start with outsourcing<br />By 2015, 15% of all hosted virtual enterprise desktops will be delivered as a service by a service provider (not the enterprise IT department)<br />2015 - 2020<br />2013 - 2015<br />2010 - 2013<br />
Desktop management (process efficiency)<br />Enterprises will seek to improve the efficiency of management processes and technologies for their corporate assets<br />This includes management of any hosted virtual desktops<br />Need for new skills can only slowly be satisfied<br />VM image management , connection brokering, etc. <br />The use of traditional desktop management tools will continue beyond 2015<br />Well beyond 2015, Microsoft will continue to rely on user profiles (user state virtualization)<br />Single image solutions are too slow to change and too hard to manage<br />By 2015, desktop management solutions will be expected to provide strong separation between the management of the hypervisor, the operating system, and the applications<br />2015 - 2020<br />2013 - 2015<br />2010 - 2013<br />
3<br />The world will realize that user experience is not a protocol.<br />
Delivering ‘My Experience’ everywhere.<br />The tension between user-desired and enterprise-allowed personalization will continue to increase<br />By 2013, enterprises will routinely allow a small amount of personalization to protect productivity (bookmarks, desktop layout, wallpaper, widgets, etc.).<br />By 2013, users will be allowed to "install" pre-selected and pre-tested applications (e.g. from an app store)<br />Until at least 2015, enterprises will generally prohibit arbitrary user installed applications on corporate owned assets<br />2015 - 2020<br />2013 - 2015<br />2010 - 2013<br />
BRIC follows a different route from the older economies<br />By 2013, the BRIC economies will lead the adoption of the OS / device independent workspace<br />In emerging economies, the traditional desktop has never been entrenched<br />Their path will go directly from the mobile phone to the nirvana workspace, skipping the traditional PC desktop altogether<br />2015 - 2020<br />2013 - 2015<br />2010 - 2013<br />
4<br />Collaboration will drive virtual computing.<br />
High level trends: Applications<br />Collaboration will emerge as the new work style<br />By 2013, enterprise collaboration suites emerge as a new class of enterprise apps (ORCL Beehive)<br />By 2015 collaboration will be added to all manner of enterprise applications (SAP 12Sprints)<br />By 2020, users no longer focus on applications as the main way to organize work, but on tasks, events and workflows<br />Before 2015, enterprise process applications (CRM, ERP, HR) will see the quickest swing to SaaS<br /><ul><li>By 2015, the enterprise “workspace” of over 50% of employees becomes a mash-up of work related and personal items</li></ul>After 2015, HTML 5 and vector graphics capabilities in browsers will be useful for even the most demanding applications <br />By 2020 there will be few OS-native applications that do not have a web-based alternative with substantially equivalent functionality<br />
High level trends: Networks<br />By 2013 there will be considerable commoditization in WAN optimization, and in secure access & VPN technologies due to:<br />MSFT Win7 & Windows Server with a end to end solution<br />Carrier Ethernet starts to penetrate mid size business<br />By 2013, over 50% of global consumer internet traffic is due to video<br />By 2015, IPv6 adoption will encourage peer-to-peer device relationships and support full device mobility<br />Low internet penetration areas (Asia, Africa, Middle East) will see most rapid growth in internet use between 2010 and 2015<br />
High level trends: Data Center<br />Data center maturization will continue to make slow progress<br />By 2015, 50% of enterprises will have implemented ITIL v2<br />ITIL v3 (with service life cycle support) will not hit mainstream until 2020<br />By 2015, cloud infrastructure principles begin to accelerate the change from cost control to business value delivery<br />Cloud infrastructure principles: broad access; on-demand self service; resource pooling; rapid elasticity; measured service<br />By 2015, 25% of enterprise data centers will have adopted such principles <br />By 2013, silos will reappear in the enterprise as business units choose public cloud and as-a-Service delivery systems<br />
High level trends: Cloud<br />Until 2013, SaaS sees the fastest adoption, followed by IaaS<br />But adoption will be slow burn<br />By 2015, Cloud Computing is no longer over-hyped<br />Enterprises will begin to make cloud a part of the Enterprise IT toolkit <br />Until at least 2015 inhibitors such as security concerns, process changes, and lack of business value will plague enterprise cloud adoption<br />After 2015, enterprise DaaS and PaaS adoption will become effective<br />
High level trends: Mobile<br />From 2013, the Smartphone and FeaturePhone will be the most common web access device, out numbering PC’s<br />By 2020, “access devices” will look radically different from today<br />
On-demand Windows desktops and apps from any device<br />Citrix Receiver <br />Universal client for IT service delivery<br />Works on PCs, Macs, laptops, netbooks, thin clients, & smartphones and tablets<br />Simple, fast, self-service install<br />Any device, anytime, anywhere<br />