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Community, Access, & Advocacy--Lessons Learned from the Rural Library Sustainability Project
Community, Access, & Advocacy--Lessons Learned from the Rural Library Sustainability Project
Community, Access, & Advocacy--Lessons Learned from the Rural Library Sustainability Project
Community, Access, & Advocacy--Lessons Learned from the Rural Library Sustainability Project
Community, Access, & Advocacy--Lessons Learned from the Rural Library Sustainability Project
Community, Access, & Advocacy--Lessons Learned from the Rural Library Sustainability Project
Community, Access, & Advocacy--Lessons Learned from the Rural Library Sustainability Project
Community, Access, & Advocacy--Lessons Learned from the Rural Library Sustainability Project
Community, Access, & Advocacy--Lessons Learned from the Rural Library Sustainability Project
Community, Access, & Advocacy--Lessons Learned from the Rural Library Sustainability Project
Community, Access, & Advocacy--Lessons Learned from the Rural Library Sustainability Project
Community, Access, & Advocacy--Lessons Learned from the Rural Library Sustainability Project
Community, Access, & Advocacy--Lessons Learned from the Rural Library Sustainability Project
Community, Access, & Advocacy--Lessons Learned from the Rural Library Sustainability Project
Community, Access, & Advocacy--Lessons Learned from the Rural Library Sustainability Project
Community, Access, & Advocacy--Lessons Learned from the Rural Library Sustainability Project
Community, Access, & Advocacy--Lessons Learned from the Rural Library Sustainability Project
Community, Access, & Advocacy--Lessons Learned from the Rural Library Sustainability Project
Community, Access, & Advocacy--Lessons Learned from the Rural Library Sustainability Project
Community, Access, & Advocacy--Lessons Learned from the Rural Library Sustainability Project
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Community, Access, & Advocacy--Lessons Learned from the Rural Library Sustainability Project

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South Carolina State Library, slide presentation from SCLA Conference, on our state's participation in the RLS Project from WebJunction

South Carolina State Library, slide presentation from SCLA Conference, on our state's participation in the RLS Project from WebJunction

Published in: Economy & Finance, Education
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  • 1. Community, Access, & Advocacy Lessons Learned from the Rural Library Sustainability Project Presented by Julie Boller, Shae Tetterton, and Felicia Vereen South Carolina State Library
  • 2. Rural Library Sustainability Grant Program <ul><li>National grant program from WebJunction </li></ul><ul><li>Emulates Gates Foundation “think-tank” from 2004 Public Library Association meeting </li></ul><ul><li>Objective: Identify challenges specific to rural public library services and create action plans to address them </li></ul>
  • 3. WebJunction Curriculum <ul><li>Training in Seattle in February 2006 </li></ul><ul><li>Round 2: 14 State Libraries </li></ul><ul><li>Presented with curriculum created by WebJunction </li></ul><ul><li>State-specific customization </li></ul>
  • 4. SC Customization <ul><li>Eliminated discussion of funding </li></ul><ul><li>Focused primarily on partnerships, staff training, and outreach </li></ul><ul><li>Presented an additional section on community analysis </li></ul><ul><li>Continued the library 2.0 discussion started at technology institute </li></ul><ul><li>Added “what can we do for you” section </li></ul>
  • 5. The Workshops <ul><li>3 regional workshops in October 2006 </li></ul><ul><li>Greenville, Columbia, Moncks Corner </li></ul><ul><li>Targeted public library directors and those directly involved in strategic planning </li></ul><ul><li>57 attendees from 30 county libraries </li></ul>
  • 6. What We Learned <ul><li>Rural public libraries in South Carolina have: </li></ul><ul><li>Established mutually beneficial partnerships in even the smallest, most impoverished communities </li></ul><ul><li>Created a vast array of successful community outreach programs </li></ul>
  • 7. Partnerships <ul><li>Local schools/school libraries </li></ul><ul><li>Literacy groups </li></ul><ul><li>Chambers of Commerce </li></ul><ul><li>First Steps </li></ul><ul><li>Friends groups </li></ul><ul><li>Civic/fraternal organizations </li></ul><ul><li>Other libraries </li></ul><ul><li>Medical services/doctors </li></ul><ul><li>Community leaders </li></ul><ul><li>State Library </li></ul>
  • 8. Outreach Programs <ul><li>America Reads </li></ul><ul><li>Daycare/Senior care programs </li></ul><ul><li>Career assistance </li></ul><ul><li>Training for homeschoolers </li></ul><ul><li>Programs for the mentally challenged </li></ul><ul><li>Homebound services </li></ul><ul><li>Deposit collections in medical offices </li></ul><ul><li>Parent as teacher program </li></ul><ul><li>Patron training </li></ul><ul><li>Bookmobiles </li></ul>
  • 9. Challenges <ul><li>Outreach: </li></ul><ul><ul><li>Lack of staff </li></ul></ul><ul><ul><li>Special populations (Hispanic, Teens, Homeschoolers) </li></ul></ul><ul><ul><li>Space </li></ul></ul><ul><li>Staff Training: </li></ul><ul><ul><li>Assessing skills </li></ul></ul><ul><ul><li>Availability of quality training </li></ul></ul><ul><ul><li>Difficulty covering duties when staff at training </li></ul></ul>
  • 10. Challenges <ul><li>Advocacy: </li></ul><ul><ul><li>Uncomfortable with marketing and PR </li></ul></ul><ul><ul><li>“Competition” with other agencies </li></ul></ul><ul><ul><li>Perception that community has no resources </li></ul></ul><ul><ul><li>Perception that public is apathetic </li></ul></ul>
  • 11. Community: Brainstorming on Outreach <ul><li>New resident information packets </li></ul><ul><li>Storytimes in medical offices </li></ul><ul><li>Business information for small/local businesses </li></ul><ul><li>GED </li></ul><ul><li>Adopt a soldier </li></ul><ul><li>Readers advisory training for parents </li></ul><ul><li>Teen-specific programming </li></ul>
  • 12. Community: Programming <ul><li>Generational exchange between teens and seniors </li></ul><ul><li>Gaming tournaments </li></ul><ul><li>ESL classes </li></ul><ul><li>Online safety for parents </li></ul><ul><li>How to: </li></ul><ul><ul><li>Do holiday shopping online </li></ul></ul><ul><ul><li>Buy/sell on eBay </li></ul></ul><ul><ul><li>Buy your first home </li></ul></ul><ul><ul><li>Make holiday cards with Flickr </li></ul></ul><ul><ul><li>Buy a computer </li></ul></ul><ul><ul><li>Be safe on MySpace </li></ul></ul>
  • 13. Access: Staff Training <ul><li>Critical to the expansion of services </li></ul><ul><li>23 Things </li></ul><ul><li>Use task-based training </li></ul><ul><li>Cross-training in locations and duties </li></ul><ul><li>Use staff orientation as opportunity for whole staff training </li></ul><ul><li>Combine training with other libraries </li></ul><ul><li>Look outside the library field for new skills </li></ul>
  • 14. Access: Training Partners <ul><li>“ Experts” from other libraries </li></ul><ul><li>Computer clubs </li></ul><ul><li>Retirees </li></ul><ul><li>Retail companies </li></ul><ul><li>Attorneys </li></ul><ul><li>Other government agencies </li></ul><ul><li>Medical professionals </li></ul><ul><li>Teens </li></ul><ul><li>Financial Planners </li></ul><ul><li>State Library </li></ul>
  • 15. Advocacy <ul><li>All about relationships </li></ul><ul><li>With: </li></ul><ul><li>Customers </li></ul><ul><li>Local funding sources </li></ul><ul><li>Parents and children </li></ul><ul><li>Teens </li></ul><ul><li>Schools (public and private) </li></ul>
  • 16. On the Homefront <ul><li>Local funding accounts for 70-99% of total library budgets in SC public libraries </li></ul><ul><li>Local advocacy efforts can have a much greater impact </li></ul>
  • 17. Brainstorming Advocacy <ul><li>Local events: </li></ul><ul><ul><li>Dinners </li></ul></ul><ul><ul><li>Open house </li></ul></ul><ul><ul><li>Host community meetings </li></ul></ul><ul><ul><li>Be creative </li></ul></ul><ul><li>Activities: </li></ul><ul><ul><li>Say Thank you! </li></ul></ul><ul><ul><li>Recognize birthdays, anniversaries, etc. </li></ul></ul><ul><ul><li>Show up at Council meetings </li></ul></ul><ul><ul><li>Advocacy can happen anywhere, anytime </li></ul></ul>
  • 18. Who are Advocates? <ul><li>Library Director </li></ul><ul><li>Library Board </li></ul><ul><li>Library staff </li></ul><ul><li>Friends groups </li></ul><ul><li>Customers </li></ul><ul><li>Day care centers </li></ul><ul><li>Homeschoolers </li></ul><ul><li>Parents </li></ul><ul><li>Teachers </li></ul><ul><li>Children/Teens </li></ul><ul><li>Partners </li></ul>ANYONE WHO BENEFITS FROM YOUR PROGRAMS & SERVICES ARE POTENTIAL ADVOCATES
  • 19. What Can SCSL Do? <ul><li>Provide structured certification program for professional and paraprofessional staff </li></ul><ul><li>Provide customizable marketing materials </li></ul><ul><li>Provide opportunity for information sharing and networking </li></ul><ul><li>Set standards for library services and give them “teeth” </li></ul>
  • 20. Resources <ul><li>South Carolina State Library website: </li></ul><ul><ul><li>http://www.statelibrary.sc.gov </li></ul></ul><ul><li>LibraryTrax </li></ul><ul><ul><li>http://librarytrax.wordpress.com </li></ul></ul><ul><li>WebJunction </li></ul><ul><ul><li>http:// webjunction .org </li></ul></ul>

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