Leadership The Power Works Internal Training Communications Korea PR Consulting Group

What is the Leadership?

Leadership? 1. Perform one or more acts of leading. 2. Affect human behavior so as to accomplish a mission . 3. Influencing a group of people to move towards its goal setting or goal achievement . (Stogdill 1950)

Leadership is like BEUTY. Its hard to define… … but you know it when you SEE it. Bennis

Who is the Leader?

Leaders? Strategic Thinkers Look Forward and Create Visions Challenge Motivate Inspire

Strategic Thinkers

Look Forward and Create Visions

Challenge

Motivate

Inspire

Managers? Maintain the status quo Monitor situation Allocate resources Communicate targets Measure the results Feedback on the trends

Maintain the status quo

Monitor situation

Allocate resources

Communicate targets

Measure the results

Feedback on the trends

Creative Movie Clip

Formal vs. Informal

Leader vs. Follower

Where is the Power from?

Leader is an Innovator

Leader is a Coach

Leader is a Politician

Leader is a Salesperson

Leader is a Communicator

Your difficult boss, customer, prospect, voter, student... probably not stupid, probably just uninformed. There's a huge difference. [Seth Godin]

Leader is a Problem Solver

Leader manages Time

Leader manages Quality

Leader manages Chemistry

Leader manages Goal

Leader manages Numbers

Leader speaks in Performance

Leader Makes Decision

Leader takes Risks

Emotions are Contagious

Discipline Yourself

Be Better than All

Rent Autonomy

Communicate More, Faster, Clearer

But, Deal Information Strategically

Be a Zombie Buster

Lead by Asking Questions Not By Issuing Instructions Source: The 60 Second Leader

‘ To Do or To Be?” THAT is the question Source: The 60 Second Leader

Failure is Not the Opposite of Success Source: The 60 Second Leader

Only Make New Mistakes Source: The 60 Second Leader

“ Leadership, like swimming, cannot be learnt by reading about it” Henry Mintzberg Source: The 60 Second Leader

PR Manager in Agency

Ticket to Where?

Where is Your Destination?

Check Reference on Yourself

Keep Your Own Specialty

If your product has no unique value, you will be selling on price alone.

Build Reputation on You

Excellent Managers Create Excellent Agency

What will be Your Job for Excellent CK?

What are 4 Principles of CK?

What is Our Vision?

Are You the Very Best?

Kill It!