A Framework for
Gamified Education
For: University of Agder

By: Yu-kai Chou
Guild Leader:Yu-kai Chou
Early Pioneer of Gamification for 10 years	

Parter at the Enterprise Gamification Consultancy 	

Original creator of the Oc...
Humans have an innate desire to learn
Learning is one of our most
fundamental activities
Things become boring when there is nothing
more to learn
However….
Current school and education
systems break that desire to learn
When you ask kids, “What’s work?”
When you ask kids, “What’s work?”

They will say, “School! Homework!”
When you ask kids, “What’s play?”
When you ask kids, “What’s play?”

They will say, “Games!!!!!!!!!”
Students like to do the bare minimum to achieve
acceptable score
Many students only reach out for help when they feel
like they are failing.
Humans don’t like to read through long texts
or sit through long lectures
We learn by doing. Trial and error.
We learn by watching others go through it.
We learn through stories
Unfortunately, the things we need to learn
became more complex and more abstract, but
technology and medium of technology ...
Games?
Games?

Entertainment Software Association (2012)
Games?
Average Gamer: 35 Years Old	

68% Gamers Over 18 Year Old	

47% Gamers are Women 	

More Adult Women than Under 18 ...
The Magic
Kids nowadays have bad work ethics?	

No Discipline?
The Magic
Waking up behind parents’ back 3AM in the
morning to level up = AMAZING work ethics
The Magic
In Role-Playing Games (RPG), Leveling up often
involves killing the same monsters in the same stage
over and ove...
The Magic
Gamers call this “grinding.” 

It’s Fun & Addicting.
The Magic
In the real world, this is called Grunt
Work. It’s Boring & Torturous.
The Magic
If games can get kids to voluntarily do hours of
secret grunt work, it can get anyone engaged to
anything
The Magic
If it is well designed
The Magic
If it is well designed
“Human-Focused Design”
•
•

As opposed to “Function Focused Design”	


•

...instead of assuming the people within are rob...
“Human-Focused Design”
•
•

Gaming industry = first to master Human-Focused Design	


•

Now we are learning from games, he...
Kids who play Card Games like Magic the Gathering
need to remember a ton of information
…more information than the periodic table
Motivation > Intelligence
How do we build motivation?
What is Gamification?

Game Elements

Non-Game (Boring) Context
Global Movement
Gartner predicts 70% of Fortune 500 will use
Gamification by 2014
Except...
Gartner also predicts 80% of the gamified apps
will fail due to bad design
The Cause
Agencies and individuals claim to be experts at
whatever is the new “Buzzword”
The Cause
Everyone focuses on PBLs (Points, Badges &
Leaderboards)
Points

Leaderboards
Badges
The Cause
Similar to “Social Media Marketing” 4 years ago
The Cause
Similar to “Social Media Marketing” 4 years ago

Real SMM is not simply creating a Twitter
Profile and Facebook P...
The Cause
Beginning with “game mechanics” instead of
the Core Drives
Bad Game Designer
We need swords...where can they go? Oh yes, monsters. Of
course! We need cows! And friends that can fert...
Bad Game Designer
We need swords...where can they go? Oh yes, monsters. Of
course! We need cows! And friends that can fert...
Bad Game Designer
We need swords...where can they go? Oh yes, monsters. Of
course! We need cows! And friends that can fert...
Bad Game Designer
We need swords...where can they go? Oh yes, monsters. Of
course! We need cows! And friends that can fert...
Bad Game Designer
We need swords...where can they go? Oh yes, monsters. Of
course! We need cows! And friends that can fert...
Bad Game Designer
We need swords...where can they go? Oh yes, monsters. Of
course! We need cows! And friends that can fert...
Good Game Designer
How do I want my users to...
Good Game Designer
How do I want my users to FEEL? 

Inspired? Proud? Scared?
Good Game Designer
How do I want my users to FEEL? 

Inspired? Proud? Scared?

Hmm, Okay. What game elements do I need in
...
Good Gamification
!

does not start with

Game Elements
!

but starts with our

Core Drives
-Points

-Badges (Achievement Symbols)

-Fixed Action Rewards

-Leaderboard

-Progress Bar	

-Quest Lists	

-Win Prize	

-...
Meaning
Accomplishment

Empowerment

Octalysis

Social
Influence

Ownership

Scarcity

Unpredictability

Avoidance
Meaning

Octalysis

Epic Meaning & Calling
Accomplishment

Octalysis
Development &
Accomplishment
Empowerment

Octalysis

Empowerment of
Creativity & Feedback
Ownership

Ownership &
Possession

Octalysis
Social Influence

Octalysis
Social Influence
& Relatedness
Octalysis

Scarcity & Impatience
Scarcity
Octalysis

Unpredictability & Curiosity
Unpredictability
Skinner Box

Octalysis

Unpredictability & Curiosity
Unpredictability
Octalysis

Loss & Avoidance

Avoidance
Meaning

Left
Brain

Accomplishment

Empowerment

Octalysis

Social
Influence

Ownership

Scarcity

Unpredictability

Avoid...
Meaning

Left
Brain

Accomplishment

Empowerment

Right
Brain

Octalysis

Social
Influence

Ownership

Intrinsic (tendency)...
White Hat Gamification
Meaning
Accomplishment

Empowerment

Octalysis

Social
Influence

Ownership

Scarcity

Unpredictabili...
White Hat Gamification
Meaning
Accomplishment

Empowerment

Zynga figured out how to do a lot of Black Hat techniques,
which...
Self-Submission to Black Hat Gamification

Just because it’s called Black Hat
doesn’t mean it’s necessarily bad
-Points

-Badges (Achievement Symbols)

-Fixed Action Rewards

-Leaderboard

-Progress Bar	

-Quest Lists	

-Win Prize	

-...
-Elitism	

-Staying in touch with friends	

-Stalking

-Completed Profile	

-More friends	

-Increased likes and comments	
...
-Farm getting Bigger & Better	

-Difficult badges for sorts of crops

-Reward Loops

-No higher meaning besides being a far...
-Saving the world of “Sanctuary”

-Diablo II Legacy

-Help others

-Leveling Up	

-Plot line

-4 Difficulties	

-Skills	

-...
-Follower Gain	

-Retweets	

-Responses	

-Unique Information

-Microblogging Wave

-Character Limit

-Witty/valuable cont...
-Helping a weird monster solve problems

“Sweet” “Delicious!”	

Level tracks and “Boss Stages”	

1-3 Stars	

Defeating Cho...
“You need a LinkedIn Account”	

Finding that dream job you are passionate about
Progress Bar	

“X People saw your profile”	...
Level 2 Octalysis
Design for All 4 Phases

Discovery

Onboarding

Scaffolding

Endgame
Level 2 Octalysis
Design for All 4 Phases

Discovery

Onboarding

Scaffolding

Endgame
Killers
Socializers
Explorers
Achievers
Discovery

Onboarding

Scaffolding

Endgame
Killers
Socializers
Explorers
Achievers
Discovery

Onboarding

Scaffolding

Endgame
1) Epic Meaning & Calling
Part of something bigger than yourself
Elitism
Elitism

People see themselves as “Apple People” and will do
whatever Apple People “should” do. They will do it until
they...
PainSquad
Translating the Web = Higher Meaning
2) Development & Accomplishment
Feeling Progress and Achievement
When you buy something on eBay, you didn’t just buy
something - you WON!! Maybe you overpaid, but at least you
beat those ...
Most people forget that another one of Twitter’s innovations is
the one-way follow. Because it is one-way, it feels like m...
Code Spells
3) Empowerment of Creativity
& Feedback
The creator inside of us
Piano Staircase: 66% more people used staircase
Piano Staircase: 66% more people used staircase

Users will use the stairs more if they can
use their creativity to create...
FoldIt

15 Year Problem Solved in 10 Days!
4) Ownership & Possession
The more you have, the more you want
Customizing Your Avatar
Makes you feel more ownership over it as your own identity
Mcdonald’s Monopoly Game
It feels very awkward when you only have 2
or 3 of the four-season deers, so players
would do a lot to complete their coll...
DragonBox
5) Social Influence & Relatedness
What others think can kill you
Game Technique #22:
Group Quests
Game Technique #22:
Group Quests
Group Quests have been in games for a long
time (think guilds in WoW), but it was only
ad...
Mentorship
Mentorship
Because I was assigned a mentor, who gave
me a bunch of free stuff and invested his
time to help me level, I fe...
6) Scarcity & Impatience
The Grass On The Other Side
6) Scarcity & Impatience
The Grass On The Other Side

Mozzy
6) Scarcity & Impatience
The Grass On The Other Side

Laurelix
7) Unpredictability & Curiosity
What kills the cat
The Boy Is the Toy
8) Loss & Avoidance
The threat is stronger than the execution
Gamification – Zombies Run!

©2011-2013 Mario Herger. All rights reserved.

www.enterprise-gamification.com | www.gamifica...
Speed Camera Lottery
Speed Camera Lottery
Autonomy

Competence

Meaning
Accomplishment

Empowerment

Relatedness

Octalysis

Social
Influence

Ownership

Scarcity

U...
Motivation for School
How do we get people to care about
what they are learning??
6 Steps to Find Your Calling
Industry

Game

Abilities

Skills

Talents

Occupation

Role

Network

Stats

Achievements

A...
Pick Your Game
vs
Pick Your Game
vs

Based on your passions
Determine Your Role
Determine Your Role

Based on your interests and skills
Access your Initial Stats

What are your innate talents?
Access your Initial Stats

What do you do better than everyone
else in this world?
Access your Initial Stats

Don’t be an Axeman if your strengths
lie in magic
Your Talent Triangle
Associative Thinking
Leadership

Empowerment

Emotional Sensitivity

Creativity

Empathy

Building Tr...
Build your Skill Sets
Build your Skill Sets

Plan out your ideal skill combo
Skill Triangle-Now
Coaching
Networking

Leadership

English/Mandarin

Innovation

Gamification

Social Media

Branding
Recr...
Skill Triangle-Final
Octalysis Gamification
Business Systems

Game Dynamics
Motivational Psychology

Behavioral Economics
N...
Find Allies
Find Allies

Find people with the same passion and
Complementary Skills
Find Allies

Find people who are much higher level
than you are
Find Allies

Help lower level people level up
Complete Quests
Complete Quests

Find small quests that help you beat
the final mission
Complete Quests

Level up and grow with
teammates
Beat the Game
Beat the Game

Fulfill your life with meaning
Beat the Game

Retire or find new games to master
The Future of Education
-Points

-Badges

-Fixed Action Rewards

-Leaderboard

-Progress Bar	

-Quest Lists	

-Win Prize	

-High-Five

-Crowning	
...
Mario	
  Herger

Marigo	
  Ra7opoulos

Yu-­‐kai	
  Chou

Roman	
  Rackwitz
Companies	
  we	
  have	
  worked	
  with
Thank You.
Truly.
Octalysis.com

Enterprise-Gamification.com

yukai@yukaichou.com
Future of Education through Octalysis Gamification
Future of Education through Octalysis Gamification
Future of Education through Octalysis Gamification
Future of Education through Octalysis Gamification
Future of Education through Octalysis Gamification
Future of Education through Octalysis Gamification
Future of Education through Octalysis Gamification
Future of Education through Octalysis Gamification
Future of Education through Octalysis Gamification
Future of Education through Octalysis Gamification
Future of Education through Octalysis Gamification
Future of Education through Octalysis Gamification
Future of Education through Octalysis Gamification
Future of Education through Octalysis Gamification
Future of Education through Octalysis Gamification
Future of Education through Octalysis Gamification
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Future of Education through Octalysis Gamification

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Yu-kai Chou Describes the Future of Education to Faculty Members of Agder University of Norway.

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  • This is amazing Yu-kai. The analysis of popular platforms such as Facebook and Candy Crush is really helpful. Can't wait to really integrate gamification into BALANCE
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Future of Education through Octalysis Gamification

  1. 1. A Framework for Gamified Education For: University of Agder By: Yu-kai Chou
  2. 2. Guild Leader:Yu-kai Chou
  3. 3. Early Pioneer of Gamification for 10 years Parter at the Enterprise Gamification Consultancy Original creator of the Octalysis Framework Regular Keynote Speaker/Lecturer at Stanford University, TEDx, Accenture, SxSW, Google, etc. Rated a #1 Gamification Guru in the world by UKBased Leaderboarded
  4. 4. Humans have an innate desire to learn
  5. 5. Learning is one of our most fundamental activities
  6. 6. Things become boring when there is nothing more to learn
  7. 7. However….
  8. 8. Current school and education systems break that desire to learn
  9. 9. When you ask kids, “What’s work?”
  10. 10. When you ask kids, “What’s work?” They will say, “School! Homework!”
  11. 11. When you ask kids, “What’s play?”
  12. 12. When you ask kids, “What’s play?” They will say, “Games!!!!!!!!!”
  13. 13. Students like to do the bare minimum to achieve acceptable score
  14. 14. Many students only reach out for help when they feel like they are failing.
  15. 15. Humans don’t like to read through long texts or sit through long lectures
  16. 16. We learn by doing. Trial and error.
  17. 17. We learn by watching others go through it.
  18. 18. We learn through stories
  19. 19. Unfortunately, the things we need to learn became more complex and more abstract, but technology and medium of technology could not catch up to it for the past centuries.
  20. 20. Games?
  21. 21. Games? Entertainment Software Association (2012)
  22. 22. Games? Average Gamer: 35 Years Old 68% Gamers Over 18 Year Old 47% Gamers are Women More Adult Women than Under 18 Male Entertainment Software Association (2012) Source: Entertainment Software Association (2012)
  23. 23. The Magic Kids nowadays have bad work ethics? No Discipline?
  24. 24. The Magic Waking up behind parents’ back 3AM in the morning to level up = AMAZING work ethics
  25. 25. The Magic In Role-Playing Games (RPG), Leveling up often involves killing the same monsters in the same stage over and over again for hours or weeks
  26. 26. The Magic Gamers call this “grinding.” 
 It’s Fun & Addicting.
  27. 27. The Magic In the real world, this is called Grunt Work. It’s Boring & Torturous.
  28. 28. The Magic If games can get kids to voluntarily do hours of secret grunt work, it can get anyone engaged to anything
  29. 29. The Magic If it is well designed
  30. 30. The Magic If it is well designed
  31. 31. “Human-Focused Design” • • As opposed to “Function Focused Design” • ...instead of assuming the people within are robots that will complete the task System that is designed to optimize for the motivations and feelings of the human inside vs
  32. 32. “Human-Focused Design” • • Gaming industry = first to master Human-Focused Design • Now we are learning from games, hence “Gamification” Games have spent decades/centuries mastering how to engage people without a mandated purpose vs
  33. 33. Kids who play Card Games like Magic the Gathering need to remember a ton of information
  34. 34. …more information than the periodic table
  35. 35. Motivation > Intelligence
  36. 36. How do we build motivation?
  37. 37. What is Gamification? Game Elements Non-Game (Boring) Context
  38. 38. Global Movement Gartner predicts 70% of Fortune 500 will use Gamification by 2014
  39. 39. Except... Gartner also predicts 80% of the gamified apps will fail due to bad design
  40. 40. The Cause Agencies and individuals claim to be experts at whatever is the new “Buzzword”
  41. 41. The Cause Everyone focuses on PBLs (Points, Badges & Leaderboards) Points Leaderboards Badges
  42. 42. The Cause Similar to “Social Media Marketing” 4 years ago
  43. 43. The Cause Similar to “Social Media Marketing” 4 years ago Real SMM is not simply creating a Twitter Profile and Facebook Page
  44. 44. The Cause Beginning with “game mechanics” instead of the Core Drives
  45. 45. Bad Game Designer We need swords...where can they go? Oh yes, monsters. Of course! We need cows! And friends that can fertilize crops! + + + = ????
  46. 46. Bad Game Designer We need swords...where can they go? Oh yes, monsters. Of course! We need cows! And friends that can fertilize crops! + + + + + = ???? + +
  47. 47. Bad Game Designer We need swords...where can they go? Oh yes, monsters. Of course! We need cows! And friends that can fertilize crops! + + + + + = ???? + + A game can have all the right “game elements” but still be stupid/boring.
  48. 48. Bad Game Designer We need swords...where can they go? Oh yes, monsters. Of course! We need cows! And friends that can fertilize crops! + + + + + = ???? + + In fact, ALL games have “game elements” but most games suck and are boring.
  49. 49. Bad Game Designer We need swords...where can they go? Oh yes, monsters. Of course! We need cows! And friends that can fertilize crops! + + + + + = ???? + + It’s naive to think that once you plug game mechanics into your company, it will be successful
  50. 50. Bad Game Designer We need swords...where can they go? Oh yes, monsters. Of course! We need cows! And friends that can fertilize crops! + + + + + = ???? + + Only a few well-designed games achieve the status of Winning & Addicting
  51. 51. Good Game Designer How do I want my users to...
  52. 52. Good Game Designer How do I want my users to FEEL? 
 Inspired? Proud? Scared?
  53. 53. Good Game Designer How do I want my users to FEEL? 
 Inspired? Proud? Scared? Hmm, Okay. What game elements do I need in order to accomplish that goal? ? ? ? ?
  54. 54. Good Gamification ! does not start with Game Elements ! but starts with our Core Drives
  55. 55. -Points
 -Badges (Achievement Symbols)
 -Fixed Action Rewards
 -Leaderboard
 -Progress Bar -Quest Lists -Win Prize -High-Five
 -Crowning -LevelUp Symphony -Aura Effect -Step-by-Step Tutorial -Boss Fights -Virtual Goods -Build from Scratch
 -Collection Set -Avatar
 -Earned Lunch
 -Learning Curve -Protection -Recruitment -Monitoring -Appointment Dynamics -Fixed Intervals -Dangling -Prize Pacing -Options Pacing -Patient Feedback -Count Down -Throttles -Moats -Beginners Luck -Free Lunch -Destiny Child -CoCreator -Narrative
 -Elitism
 -Humanity Hero -Higher Meaning Meaning Accomplishment Empowerment Octalysis Social Influence Ownership Scarcity Unpredictability Avoidance -Sunk-Cost Tragedy -Progress Loss -FOMO -Evanescence Opportunity -Milestone Unlock -Evergreen Mechanics -General’s Carrot -Real-Time Control -Chain Combos -Instant feedback -Boosters -Blank Fills
 -Voluntary Autonomy -Choice Perception -Status Quo Sloth -Scarlet Letter -Visual Grave -Weep Tune -Friending -Social Treasure/Gifting -SeeSaw Bump -Group Quest -Touting -Bragging -Water Cooler -Thank-You Economy -Mentorship -Social Prod -Glowing Choice -MiniQuests
 -Visual Storytelling -Easter Eggs -Random Rewards -Obvious Wonder -Rolling Rewards -Mischief -Sudden Rewards -Oracle Effect
  56. 56. Meaning Accomplishment Empowerment Octalysis Social Influence Ownership Scarcity Unpredictability Avoidance
  57. 57. Meaning Octalysis Epic Meaning & Calling
  58. 58. Accomplishment Octalysis Development & Accomplishment
  59. 59. Empowerment Octalysis Empowerment of Creativity & Feedback
  60. 60. Ownership Ownership & Possession Octalysis
  61. 61. Social Influence Octalysis Social Influence & Relatedness
  62. 62. Octalysis Scarcity & Impatience Scarcity
  63. 63. Octalysis Unpredictability & Curiosity Unpredictability
  64. 64. Skinner Box Octalysis Unpredictability & Curiosity Unpredictability
  65. 65. Octalysis Loss & Avoidance Avoidance
  66. 66. Meaning Left Brain Accomplishment Empowerment Octalysis Social Influence Ownership Scarcity Unpredictability Avoidance Right Brain
  67. 67. Meaning Left Brain Accomplishment Empowerment Right Brain Octalysis Social Influence Ownership Intrinsic (tendency) Extrinsic (tendency) Scarcity Unpredictability Avoidance
  68. 68. White Hat Gamification Meaning Accomplishment Empowerment Octalysis Social Influence Ownership Scarcity Unpredictability Avoidance Black Hat Gamification
  69. 69. White Hat Gamification Meaning Accomplishment Empowerment Zynga figured out how to do a lot of Black Hat techniques, which led to great engagement and monetization metrics for Social Ownership each user. But in the long run, users leave when they CAN Influence because they don’t feel like they are in control over themselves. Octalysis Scarcity Unpredictability Avoidance Black Hat Gamification
  70. 70. Self-Submission to Black Hat Gamification Just because it’s called Black Hat doesn’t mean it’s necessarily bad
  71. 71. -Points
 -Badges (Achievement Symbols)
 -Fixed Action Rewards
 -Leaderboard
 -Progress Bar -Quest Lists -Win Prize -High-Five
 -Crowning -LevelUp Symphony -Aura Effect -Step-by-Step Tutorial -Boss Fights -Virtual Goods -Build from Scratch
 -Collection Set -Avatar
 -Earned Lunch
 -Learning Curve -Protection -Recruitment -Monitoring -Appointment Dynamics -Fixed Intervals -Dangling -Prize Pacing -Options Pacing -Patient Feedback -Count Down -Throttles -Moats -Beginners Luck -Free Lunch -Destiny Child -CoCreator -Narrative
 -Elitism
 -Humanity Hero -Higher Meaning Meaning Accomplishment Empowerment Octalysis Social Influence Ownership Scarcity Unpredictability Avoidance -Sunk-Cost Tragedy -Progress Loss -FOMO -Evanescence Opportunity -Milestone Unlock -Evergreen Mechanics -General’s Carrot -Real-Time Control -Chain Combos -Instant feedback -Boosters -Blank Fills
 -Voluntary Autonomy -Choice Perception -Status Quo Sloth -Scarlet Letter -Visual Grave -Weep Tune -Friending -Social Treasure/Gifting -SeeSaw Bump -Group Quest -Touting -Bragging -Water Cooler -Thank-You Economy -Mentorship -Social Prod -Glowing Choice -MiniQuests
 -Visual Storytelling -Easter Eggs -Random Rewards -Obvious Wonder -Rolling Rewards -Mischief -Sudden Rewards -Oracle Effect
  72. 72. -Elitism -Staying in touch with friends -Stalking -Completed Profile -More friends -Increased likes and comments -Aura Effect Meaning Accomplishment Empowerment Ownership Octalysis Score: 448 -Build from Scratch
 -Photos/Profiles 
 -Friends -Memories -Protection -Recruitment -Earned lunch -Monitoring Scarcity -Sharing whatever you want -TONS of Facebook games
 -Instant feedback of friends “liking” Social Influence Unpredictability -Friend Invites -Conformity -Social Prod -Social Treasure Group Quests -Touting -Envy Avoidance -Inner Circles Note: (Early Facebook has HIGH scarcity score with certain universities only) -Glowing Choice -MiniQuests
 -Refreshing Content
 -Suspense 
 -Scarlet Letter
 -Sunk Cost Tragedy
  73. 73. -Farm getting Bigger & Better -Difficult badges for sorts of crops
 -Reward Loops -No higher meaning besides being a farmer -Allows the ability to “paint” with your farm Meaning Accomplishment -Ownership of Farm
 -Virtual Goods Empowerment -Leaderboard
 -Group Farming
 -Free Social Gifts -Neighbors Octalysis Social Influence Ownership Octalysis Score: 414 Scarcity Unpredictability Avoidance -Waiting for what’s next in the game -Appointment Dynamics
 -Milestone Unlock
 -Real-money Only Crops
 -Free Social Gifts
 -Season-based Gifts -Avoid plants withering -Avoid losing opportunities -Avoid Sunk-Cost Tragedy
  74. 74. -Saving the world of “Sanctuary”
 -Diablo II Legacy
 -Help others -Leveling Up -Plot line
 -4 Difficulties -Skills -Gear -Massive Skill Combinations
 -Different challenges each stage Meaning Accomplishment -Characters
 -Items -Auction House Empowerment Octalysis -Multiplayer Game
 -Friend gear and hours
 -Mentoring Social Influence Ownership Octaylsis Score: 284 Scarcity Unpredictability Avoidance -Item Drops
 -Skill Sets
 -Storyline
 -Item Drops
 -Randomized Maps
 -Randomized Elites -Repetitive Plot -Item Durability -Bottleneck 
 -Avoid Sunk-Cost Tragedy
  75. 75. -Follower Gain -Retweets -Responses -Unique Information -Microblogging Wave -Character Limit
 -Witty/valuable content Meaning Accomplishment -Followers -Information Empowerment Ownership Octalysis Score: 267 Scarcity -Friends on Twitter -Followers
 -Responses -Companionship
 -Thank You Economy Social Influence Unpredictability Avoidance -Interesting Tweets
 -Surprising content
 -Will someone respond?
 -Quick news -Fail Whale
 -Character Limit -Follower Count
 -Friend Loss
  76. 76. -Helping a weird monster solve problems “Sweet” “Delicious!” Level tracks and “Boss Stages” 1-3 Stars Defeating Chocolate Constantly looking for better comb and planning boosters Meaning Accomplishment Empowerment Quest to accumulate more points and boosters Social Influence Ownership Social Treasure - Lives See friend progress Octalysis Score: 432 Scarcity Unpredictability Avoidance Always waiting for the right gems Seeing levels ahead Countdown timer/moves Balancing Owl Gems Avoiding Loss Fear of the chocolate encroaching candy Unpredictable Gems Random Combos
  77. 77. “You need a LinkedIn Account” Finding that dream job you are passionate about Progress Bar “X People saw your profile” Recommendations Endorsements Better ways to “dress up” your profile and build reputation in communities. Meaning Accomplishment Empowerment Ownership Octalysis Score: 294 Your life.Your Job. Accumulating more contacts. Scarcity Social Treasure Recommendations Social Prodding Endorsements X People saw my profile Social Influence Unpredictability Avoidance Are recruiters Googling my name and seeing my profile? How many people view my profile? Want to see her profile? Upgrade to Premium! Want to connect? Upgrade to Premium! Avoiding Loss of Career Avoiding Bad Reputation
  78. 78. Level 2 Octalysis Design for All 4 Phases Discovery Onboarding Scaffolding Endgame
  79. 79. Level 2 Octalysis Design for All 4 Phases Discovery Onboarding Scaffolding Endgame
  80. 80. Killers Socializers Explorers Achievers Discovery Onboarding Scaffolding Endgame
  81. 81. Killers Socializers Explorers Achievers Discovery Onboarding Scaffolding Endgame
  82. 82. 1) Epic Meaning & Calling Part of something bigger than yourself
  83. 83. Elitism
  84. 84. Elitism People see themselves as “Apple People” and will do whatever Apple People “should” do. They will do it until they feel that Apple is no longer a vision worth believing in (think 1984 ad: not about specs but on ideals)
  85. 85. PainSquad
  86. 86. Translating the Web = Higher Meaning
  87. 87. 2) Development & Accomplishment Feeling Progress and Achievement
  88. 88. When you buy something on eBay, you didn’t just buy something - you WON!! Maybe you overpaid, but at least you beat those 10 other bastards that were bidding against you
  89. 89. Most people forget that another one of Twitter’s innovations is the one-way follow. Because it is one-way, it feels like more of an accomplishment when people follow you (and you don’t follow back).
  90. 90. Code Spells
  91. 91. 3) Empowerment of Creativity & Feedback The creator inside of us
  92. 92. Piano Staircase: 66% more people used staircase
  93. 93. Piano Staircase: 66% more people used staircase Users will use the stairs more if they can use their creativity to create music and hear immediate feedback
  94. 94. FoldIt 15 Year Problem Solved in 10 Days!
  95. 95. 4) Ownership & Possession The more you have, the more you want
  96. 96. Customizing Your Avatar Makes you feel more ownership over it as your own identity
  97. 97. Mcdonald’s Monopoly Game
  98. 98. It feels very awkward when you only have 2 or 3 of the four-season deers, so players would do a lot to complete their collection instead of waiting for another 36 months for the right season
  99. 99. DragonBox
  100. 100. 5) Social Influence & Relatedness What others think can kill you
  101. 101. Game Technique #22: Group Quests
  102. 102. Game Technique #22: Group Quests Group Quests have been in games for a long time (think guilds in WoW), but it was only adopted into companies like Groupon and Kickstarter in recent years
  103. 103. Mentorship
  104. 104. Mentorship Because I was assigned a mentor, who gave me a bunch of free stuff and invested his time to help me level, I felt bad quitting the game so stayed on for much longer
  105. 105. 6) Scarcity & Impatience The Grass On The Other Side
  106. 106. 6) Scarcity & Impatience The Grass On The Other Side Mozzy
  107. 107. 6) Scarcity & Impatience The Grass On The Other Side Laurelix
  108. 108. 7) Unpredictability & Curiosity What kills the cat
  109. 109. The Boy Is the Toy
  110. 110. 8) Loss & Avoidance The threat is stronger than the execution
  111. 111. Gamification – Zombies Run! ©2011-2013 Mario Herger. All rights reserved. www.enterprise-gamification.com | www.gamificationcommunity.com !124
  112. 112. Speed Camera Lottery
  113. 113. Speed Camera Lottery
  114. 114. Autonomy Competence Meaning Accomplishment Empowerment Relatedness Octalysis Social Influence Ownership Scarcity Unpredictability Avoidance
  115. 115. Motivation for School
  116. 116. How do we get people to care about what they are learning??
  117. 117. 6 Steps to Find Your Calling Industry Game Abilities Skills Talents Occupation Role Network Stats Achievements Alliance Quests
  118. 118. Pick Your Game vs
  119. 119. Pick Your Game vs Based on your passions
  120. 120. Determine Your Role
  121. 121. Determine Your Role Based on your interests and skills
  122. 122. Access your Initial Stats What are your innate talents?
  123. 123. Access your Initial Stats What do you do better than everyone else in this world?
  124. 124. Access your Initial Stats Don’t be an Axeman if your strengths lie in magic
  125. 125. Your Talent Triangle Associative Thinking Leadership Empowerment Emotional Sensitivity Creativity Empathy Building Trust Optimism Learn-Use Conversion Strategy Gem Spotting Group Speaking Systems Creation You Adaptation Analytical Skills Interpersonal Speaking Events Memory
  126. 126. Build your Skill Sets
  127. 127. Build your Skill Sets Plan out your ideal skill combo
  128. 128. Skill Triangle-Now Coaching Networking Leadership English/Mandarin Innovation Gamification Social Media Branding Recruitment Finance Excel Virtual Worlds Project Management You Pitching Sustainability Analytics Photoshop
  129. 129. Skill Triangle-Final Octalysis Gamification Business Systems Game Dynamics Motivational Psychology Behavioral Economics Neurobiology Technology Implementations Trustful Persuasion SEO Entrepreneurship Keynote English/Chinese/ Spanish Presentation You Social Media Innovation Analytics Leadership
  130. 130. Find Allies
  131. 131. Find Allies Find people with the same passion and Complementary Skills
  132. 132. Find Allies Find people who are much higher level than you are
  133. 133. Find Allies Help lower level people level up
  134. 134. Complete Quests
  135. 135. Complete Quests Find small quests that help you beat the final mission
  136. 136. Complete Quests Level up and grow with teammates
  137. 137. Beat the Game
  138. 138. Beat the Game Fulfill your life with meaning
  139. 139. Beat the Game Retire or find new games to master
  140. 140. The Future of Education
  141. 141. -Points
 -Badges
 -Fixed Action Rewards
 -Leaderboard
 -Progress Bar -Quest Lists -Win Prize -High-Five
 -Crowning -LevelUp Symphony -Aura Effect -Juicy Feedback -Boss Fights -Virtual Goods -Build from Scratch
 -Collection Set -Dangling
 -Earned Lunch
 -Learning Curve -Protection -Recruitment -Monitoring -Avatar -Appointment Dynamics -Fixed Intervals -Prize Pacing -Options Pacing -Patient Feedback -Count Down -Throttles -Moats -Narrative
 -Elitism
 -Humanity Hero -Beginners Luck -Free Lunch -Chosen One -Milestone Unlock -General’s Carrot -Real-Time Control -Chain Combos -Instant feedback -Boosters -Blank Fills
 -Step-by-Step Tutorial Meaning Accomplishment Empowerment Octalysis Social Pressure Ownership Scarcity Unpredictability Avoidance -Sunk-Cost Tragedy -Lost Progress -Guilting -Grounded -Scarlet Letter -Visual Grave -Weep Tune -Friend Invites -Social Treasure/Gifting -Envy -Group Quest -Touting -Bragging -Must Marketing -Thank-You Economy -Mentorship -Social Prod -Glowing Choice -MiniQuest
 -Visual Storytelling -Easter Eggs -Random Rewards -Sudden Tips -Rolling Rewards -Mischief -Sudden Rewards -Suspense
  142. 142. Mario  Herger Marigo  Ra7opoulos Yu-­‐kai  Chou Roman  Rackwitz
  143. 143. Companies  we  have  worked  with
  144. 144. Thank You. Truly. Octalysis.com Enterprise-Gamification.com yukai@yukaichou.com
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