Building Your Brand with Your Company Blog

What is Social Media

What is Social Media

What is Social Media

What is Social Media Everyone can be a publisher

Platforms

Platforms And hundreds more

Power of Social Media One salesperson

Salaried Power of Social Media

Not trusted by customers Power of Social Media

Thousands of salespeople Power of Social Media

Free Power of Social Media

Trusted by customers Power of Social Media

Word of “Text” Brand Joe 1200 Friends on Facebook 900 Followers on Twitter 500 Followers on Friendfeed 3000 Readers on Blog 300 Subscribers on Youtube

Word of “Text” 1200 Friends on Facebook 900 Followers on Twitter 500 Followers on Friendfeed 3000 Readers on Blog Potential Millions 300 Subscribers on Youtube

Word of “Text” 1200 Friends on Facebook 900 Followers on Twitter 500 Followers on Friendfeed 3000 Readers on Blog 300 Subscribers on Youtube Potential Millions Social Media helps brands reach more people faster at very little cost

Keys to Success MUST engage Have a focus Be interesting Be different, even controversial Be helpful Be personal and authentic

MUST engage

Have a focus

Be interesting

Be different, even controversial

Be helpful

Be personal and authentic

Branding through Blogging

What is a Blog?

Popular Blog Platforms

Advantages of having a blog SEO Boost for your site Engages your community Builds trust Establishes thought leadership in your field Becomes a go-to place for your niche Eventually leads to higher sales and lasting brand

SEO Boost for your site

Engages your community

Builds trust

Establishes thought leadership in your field

Becomes a go-to place for your niche

Eventually leads to higher sales and lasting brand

Blogging for your Company Blog about news and info in your industry Become the go-to place for related knowledge DO NOT just talk about your company Don’t be overly professional. Show personality Listen to your market by asking questions

Blog about news and info in your industry

Become the go-to place for related knowledge

DO NOT just talk about your company

Don’t be overly professional. Show personality

Listen to your market by asking questions

Promote your site Build relationships with bloggers through comments Use social media sites like Twitter & Facebook Use content discover sites like Digg & Stumbleupon Don’t use SEM(unless for direct sales), use SEO Put your blog url in your email signature and bizcard Interlink between articles and other pages

Build relationships with bloggers through comments

Use social media sites like Twitter & Facebook

Use content discover sites like Digg & Stumbleupon

Don’t use SEM(unless for direct sales), use SEO

Put your blog url in your email signature and bizcard

Interlink between articles and other pages

SEO Tips Identify your keywords Include the right Meta-info Populate the keywords with H1, H2, H3 or Bold Update regularly (ideally twice a week) Use text-friendly URLS Host the blog on the same domain Solicit links from other sites

Identify your keywords

Include the right Meta-info

Populate the keywords with H1, H2, H3 or Bold

Update regularly (ideally twice a week)

Use text-friendly URLS

Host the blog on the same domain

Solicit links from other sites

Keys to Success Stay consistent on a theme for focus Update regularly Be persistent Keep SEO in mind Write timeless posts Build relationships with other bloggers through Twitter and Commenting Respond to every comment

Stay consistent on a theme for focus

Update regularly

Be persistent

Keep SEO in mind

Write timeless posts

Build relationships with other bloggers through Twitter and Commenting

Respond to every comment

Analytics Every audience is different, optimize for your own Useful stats: unique visitors, time on site, returning vs new visitors, sources of traffic, popular posts Don’t be fooled by the sheer numbers Goal is to increase direct traffic and time on site See what works and focus on those Set Analytics Goals for blog-led leads

Every audience is different, optimize for your own

Useful stats: unique visitors, time on site, returning vs new visitors, sources of traffic, popular posts

Don’t be fooled by the sheer numbers

Goal is to increase direct traffic and time on site

See what works and focus on those

Set Analytics Goals for blog-led leads

Social Media Marketing through Blogs Locate the influencers in your niche Advertise on their blogs Have them write product reviews Sweet spot: 7000-50,000 in traffic Find blogs with no other banner competition High ROI if done right

Locate the influencers in your niche

Advertise on their blogs

Have them write product reviews

Sweet spot: 7000-50,000 in traffic

Find blogs with no other banner competition

High ROI if done right

Good company blogs 37Signals Blog (37signals.com/svn) WineLibrary Blog (tv.winelibrary.com) Zappos.com (blogs.zappos.com/blogs) Alice.com (company.alice.com/) Viralogy (viralogy.com/blog)

37Signals Blog (37signals.com/svn)

WineLibrary Blog (tv.winelibrary.com)

Zappos.com (blogs.zappos.com/blogs)

Alice.com (company.alice.com/)

Viralogy (viralogy.com/blog)

Monetizing your blog Generally need very high amount of traffic a month to earn “sizable” income Affiliate Ads Banner Ads Consulting Product Reviews Sell Products (such as ebooks)

Generally need very high amount of traffic a month to earn “sizable” income

Affiliate Ads

Banner Ads

Consulting

Product Reviews

Sell Products (such as ebooks)

Always Remember ENGAGE your audience Stay focused Show personality Update consistently Be interesting Be helpful Be persistent

ENGAGE your audience

Stay focused

Show personality

Update consistently

Be interesting

Be helpful

Be persistent

Thank you. Truly. @Yukai_Chou